Ever wondered if CXL Institute lives up to its hype?
Well, in this CXL Review, I’m here to clear all your doubts today. From whether CXL certifications are worth it to questions about CXL pricing, free trials, free courses, and even scholarships, we’ve got you covered.
So, Let’s explore together!
It’s been more than 20 months since I finished CXL’s mini-degree, and I’ve had the opportunity to work with some of the brightest minds on the planet. People are aware of what CXL is and what it stands for.
Do you want to take your company’s growth plan to the next level using an iterative approach? CXL Institute may be the best fit for you.
CXL’s digital marketing video courses and mini-degrees are organized by subject area for maximum efficiency. You can successfully perform growth experiments, optimize your best channels, and expand your growth program with the support of this upskilling platform’s extensive training library.
The educators at CXL Institute are supposedly in the top 1% in their fields worldwide, making it the sole platform of its kind (which I find it true). I just finished their Growth Marketing mini-degree course and thought I’d write this CXL review to tell you about what I learned.
In A Nutshell CXL Review 😍
CXL is an online platform that provides a variety of video courses and mini-degrees that address specific topics in Internet marketing. This upskilling platform provides a large training library that will assist you in doing growth experiments, optimizing your best channels, and efficiently scaling your development program.
CXL is a wonderful resource for people interested in internet marketing. The courses are well-organized and straightforward to understand, and the lecturers are competent and experienced. The content is also continuously updated, so you can be sure you’re getting the most up-to-date information.
CXL is an excellent place to start if you want to enhance your internet marketing abilities. The courses are thorough and cover everything you need to know to expand your business. The instructors are excellent, and the curriculum is consistently current. If you’re serious about studying, CXL is well worth a look.
Whoever said that there is no place better than home was not lying. Because that is the place we look for when we need ultimate comfort. Similarly, it gets pretty annoying when your home and school are two different places.
That is why homeschooling looks really good, or just learning from the comfort of your couch looks super tempting. Luckily, this institute teaches online; you can attend classes from any place you want, whenever you wish.
CXL also provides certifications that you can add to your portfolio to show off your newly learned skills. These certificates of completion make things super interesting for the person looking at your resume.
The CXL institute has about 48 courses divided into Analytics, CRO, UX, and Marketing. Plus, the professionals teaching you marketing are some of the lead industry leaders and the best from the list of top marketers.
Who Is Peep Laja? CEO of CXL 😍
Peep Laja is a Forbes Council member & Peep has built one of the most respected brands in conversion optimization by staying true to what he knows, and not publishing garbage. As Peep says, he cuts through the bullshit.
Peep Laja didn’t have a secret sauce or special ingredient. He took what he understood, was good at, and focused on it. He delivered high-value content that he knew his audience wanted and needed. Taking care of the audience or customer’s needs first is a model you can replicate and build your success on. Via Forbes.com
Courses Offered By CXL Institute
There are many courses offered by CXL Institue but here, I will be talking about the most common ones. To make it simple for you to search for your desired course or find the one you are looking for, the entire collection of courses has been set in alphabetical order.
So far, there are courses available in every letter except “Z”. Not only are these courses super helpful but they also help in making your life better in little ways. They look like excellent material to add to your resume to impress your reader.
But let us move on and check out a couple of courses offered at CXL.
Conversion Optimization Foundation (CRO Course by CXL.com)
This section will discuss my first and only week at the Conversion Optimization Minidegree. I planned to do it for a week only when I started with it, but I eventually got too interested in it to quit.
The reason I am posting my first week here is that I have got the necessary notes that will help me write this in detail and give you a rough idea of things here.
Also, let me assure you that things continue in this manner and I hope to see you in my class! Now, getting back to the topic, you and I, both know that people like us, that is, people who do not get bored after reading articles about SEO and technical stuff, like to experiment and implement tips they learned from useful blogs in real life.
But it does not always turn out that way. I will admit that I have tried that so many times and failed miserably. So, how is this connected to the Conversion Optimization Foundation? Well, for starters, this says that each solution is unique and that is something you will definitely learn here.
Sure, many frameworks of different kinds can give you a single, unique solution to a problem or similar problems but not every solution is fit for every situation. Or at least, that is not the case in the conversion world.
What I’m talking about are Best Practices. It has been heard and searched by many on websites that create content. What Best Practices mean is the solution a person has to his/her problems.
The application of those Best Practices to problems we have would be fruitless since our problems may not even be similar to those problems that person had. Sure, this does not mean that all the Best Practices have turned out to be ineffective; it just says that not all Best practices are the best.
A much better solution would be to consider the likings of your audience while resonating with them. This way, you connect with your customers and they get a sense of satisfaction because you give them what they want.
Believe it or not, but this is precisely what this mini-degree is about. It teaches you better marketing strategies that keep you and your customers happy. And that is what I learned in the week I attended this course.
Account-Based Marketing 🥇
ABM is one of the most common types of marketing in today’s world. When you work at a B2B company, it is essential to know how to measure, plan, optimize, build, and, lastly, test scaled-account-based marketing.
This course surely will accelerate your career and life by a significant amount. It is the most spoken topic in B2B due to its ability to work effectively. This is also why there is a demand for people with these skills.
A couple of companies, small or big, don’t matter, can close deals a lot bigger than usual. Ever wondered why is that? To give a simple answer, I would say that that is a result of different mindsets with unique ideas.
The other companies that are facing problems with ABM are due to their inability to understand how exactly unique is this form of marketing from the traditional inbound and the outbound.
This is why ABM has been mistaken as an unworthy form of marketing but requires the right person to work on it to achieve successful results. Now, you will have total knowledge of a couple of things after completing this course.
The Things Are
- You will be capable of explaining what exactly Account-Based Marketing means, what things are not ABM, how many people in 2B2 organizations take the beliefs, metrics, and practices for granted, and how exactly ABM challenges them properly.
- You will have hands-on information about the types of ABMs that there are and how exactly to evaluate them to determine which of those types for best for your company. You will be surprised by this, but most of the time, a blend of two types gives the best results for your company. But sometimes, the perfect blend of all three types makes the ideal combo.
- You will understand the ABM technology and the tools that can be used, particularly for the challenges you might face and the right moment to introduce them. I would suggest you do not fall into the trap of purchasing a new technology too soon.
- Executive alignment with cross-function and co-ownership will be gained. Most of the marketers who choose to do such a task individually end up failing.
- You will be capable of planning the correct multi-channel, multi-thread, and multi-touch campaigns and to cut through the annoying noise, you can cadence and become a priority for the prospects you value the most.
- You are now capable of developing an Ideal Customer Profile (ICP), a strategy for the cluster, a strategy for tier, and a plan for the identification of contacts that go beyond technographics and demographics.
A few skills anyone who wants to join this course should have
When I tell you that this course is not for everyone, I mean it. It is an appropriate course for those people who either fall in the novice, intermediate level ABM leaders, beginners, and practitioners category or the ABM seniors who wish to build sales that are more collaborative and strategic, and aligned for marketing.
It’s just that the foundational topics are given less time to get accustomed to than the advanced topics. So, it would be helpful for you if you acquire basic foundation knowledge about B2B sales and the strategies that can be used in marketing, metrics, and processes.
Ease Of Use
This platform is pretty easy to use. It has straightforward navigation with a login and logout system to safeguard your privacy. Other than that, you get a small preview of each course so that you can read it out and check if it is what interests you.
However, if you know what you are looking for, there is no need to do that. You can directly click on the course you want to learn and follow the tutorials. Lucky for us, the teachers have been chosen for their ability to be the best at doing what they are doing.
They are highly trained and knowledgeable and are friendly but professional, too. The platform also clearly mentions that they focus mainly on improving your quality and performance on the job you choose to do.
CXL Customer Support
Imagine you are on a vacation on a beautiful island. You go there prepared, with maps, compasses, water, food, clothes, and anything else you think could be crucial. If midway, you get lost on the huge island and have no one to help you.
In situations like these, we regret not bringing a tour guide or a friend along with us because they would know the area better and also the kind of fruits that are not poisonous. Similarly, a person needs to be able to get help, especially when they are getting themselves into something they do not have total knowledge about.
Exactly like that, customer support is something every user tries to notice before buying a product. This is because when facing a problem, a friendly face to turn to is pretty helpful.
Luckily, CXL Institute has many ways to help its customers out of their misery. They have used social media platforms, like Instagram, YouTube, Facebook, Twitter, and Linkedin, where they converse with their customers and audience.
They answer common and interesting questions and ask a couple to get to know their spectators and their choices closely. There is also a number available that you can give a call if you feel comfortable with it.
But if you are into the old-fashioned way of formal talks, go ahead and type down an email to send to their mail, and they will reach out to you pretty soon. Their customer support system is active enough to quickly get you out of trouble.
CXL Pricing – How Much Does CXL Cost?
There are a total of two pricing plans offered by the CXL Institution. These plans are:
CXL offers a range of subscription plans to suit individual learners and teams:
- Individual Plan: Priced at $289 per month, this plan provides access to all courses and minidegrees, along with personalized learning analytics and certificates upon completion.
- Annual Individual Plan: For a one-time payment of $2,698, this plan offers the same benefits as the monthly plan but at a discounted rate.
Team Plan: Designed for organizations, this plan starts at $2,698 per year for two seats, with additional seats available at a discounted rate. It includes features like team learning analytics and the ability to set learning roadmaps for team members.
CXL also offers a free trial period, allowing potential subscribers to explore the platform before committing.
The Individual Plan-
- This plan has different pricing according to your chosen time limit, so it is $249 per month.
- When you choose to get access to it for about a quarter, you will be charged around $459 each quarter.
- And if you choose to get access to it for about a year, you would be charged about $1,299 per year.
- If you choose any of these plans under the individual category, you will get access to every mini-degree and course made available on the platform.
- You can earn various certificates for each course you complete and give your resume a boost of improvement.
- There is a roadmap tool you can use that will guide you to the goal you have set for yourself.
- If you would like to monitor your rate of progress, you can put this learning analytic for personal use.
The Team Plan-
- This plan has different pricing according to your chosen time limit, so it is $224 per month.
- When you choose to get access to it for about a quarter, you will be charged around $413 each quarter.
- And if you choose to get access to it for about a year, you would be charged about $1,169 annually.
- You can also use a roadmap for your team to ensure they have a goal to achieve.
- If you choose any of these plans under the individual category, you will get access to every mini-degree and course made available on the platform.
- Keep an eye on the progress achieved by your team using the team learning analytics tool.
- You can also switch team members, and remove or add one at your convenience.
- You can earn various certificates for each course you complete and give your resume a boost of improvement.
- There is a roadmap tool you can use that will guide you to the goal you have set for yourself.
- If you would like to monitor your rate of progress, you can use this learning analytics for personal use.
Does CXL Institute offer any Coupon Codes?
Currently, there are no coupon codes for CXL Institute, and CXL.com only offers a 7-day free trial at $1.
Unlimited CXL Access for a Lifetime
The cost of Lifetime Access to mini-degrees varies according to how extensive the mini-degree is. Each mini-degree costs between $699 and $899. Once you attend one of these, you’ll see digital marketing in a new light. You’ll be able to use what you’ve learned right away, leading to better outcomes.
The fee of a course’s Lifetime Access is always the same. Each course costs $499. However, they’re not as thorough as mini degrees, but they still provide quite a bit of value for the money. You can talk to the instructors and ask them questions if you’d like.
A monthly or annual subscription option is available for you or your entire marketing team.
It’s a steal at just $1 to try out all 50 courses for a week — click here.
CXL Pros & Cons:
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Conclusion
CXL Institute is the best option if you want to improve your marketing skills and focus more on your customers. Their curriculum is carefully crafted to offer students engaging and relevant lessons. CXL provides something for everyone, whether you’re a specialist in growth, product management, or user experience and interface design.
If you’re in marketing, I strongly suggest you check out CXL Institute. The standard of their classes and the expertise of their teachers are unparalleled. By enrolling in their courses, you may be confident you’re making a long-term investment in your career.
