If you want to increase conversions on your WordPress site, one of the best things you can do is add a CTA (call-to-action) button to your posts. CTAs are an effective way to encourage your readers to take a specific action, such as subscribing to your email list or downloading a PDF. In this post, we’ll show you how to easily add CTA buttons to your WordPress posts.
How to Add CTAs in WordPress (In 3 Steps)?
Adding a CTA in WordPress is easy and only takes a few minutes. With that said, let’s get into it. Here’s how to add CTAs in WordPress:
Step 1: Choose Your CTA Plugin
There are a few different plugins you can use to add CTAs in WordPress. For the purposes of this tutorial, we’ll be using the Call-to-Action plugin by Inbound Now.
This plugin is free and easy to use, which makes it ideal for beginners. That said, feel free to choose whichever plugin you’re most comfortable with.
Step 2: Install and Activate the Plugin
Once you’ve chosen your CTA plugin, head over to the Plugins section of your WordPress dashboard and click “Add New.” From there, search for the plugin by name or author. When you’ve found it, click “Install Now” and then “Activate.”
Step 3: Create Your CTA
Now that the plugin is installed and activated, it’s time to create your first CTA. To do that, go to Calls-to-Action » Add New in your WordPress dashboard. This will bring you to the CTA creation page where you can start designing your CTA.
First things first: give your CTA a name and then select its type. You can choose between an image CTA or a text CTA. For this example, we’ll go with an image CTA. Next, upload the image you want to use for your CTA and enter the destination URL—that is, the URL you want people to be taken to when they click on your CTA button.
If you want people to be able to see your CTA on specific posts or pages only, then you can select those here as well. When you’re done making all your changes, simply hit “Publish” and your CTA will go live on your website!
Why Use CTAs in Your WordPress Posts?
CTAs are an important part of inbound marketing because they help you move visitors through your sales funnel. For example, if someone is reading one of your blog posts, a CTA can encourage them to sign up for your email list so they can receive more content like it.
If someone is already subscribed to your email list, a CTA can encourage them to download a lead magnet, such as an eBook or Whitepaper. And if someone has downloaded a lead magnet, a CTA can encourage them to buy your product or service. In each case, the CTA helps move the visitor further down the sales funnel.
In addition to helping you convert more visitors into leads and customers, CTAs can also help you measure the results of your inbound marketing campaigns.
For example, if you’re running a campaign with the goal of getting more people to sign up for your email list, you can track how many people click on the CTA button and how many people actually sign up for your email list. This data can help you fine-tune your inbound marketing campaigns so you can get even better results over time.
Conclusion
Adding a CTA button to your WordPress posts is a great way to encourage readers to take a specific action, such as signing up for your email list or downloading a PDF file. In this post, we showed you how to easily add CTA buttons to WordPress posts using the CTAs plugin.
If you have any questions or need any help along the way, feel free to reach out our support team for assistance!
