In this article, we have featured Topical Authority in SEO: What It Is & How to Build It. In the world of SEO, there are many factors that go into achieving a high ranking on search engine results pages (SERPs).
One of those factors is topical authority. But what exactly is topical authority? Keep reading to find out.
A topical authority is basically a measure of how well a website covers a particular topic. The more comprehensive and authoritative a website is on a certain topic, the higher its topical authority will be.
There are a number of factors that contribute to a website’s topical authority, including the number and quality of inbound links, the diversity of those links, the age of the website, and the overall quality of the content.
Building up topical authority can be a great way to improve your website’s SEO. In this post, we’ll take a look at some of the best ways to do just that.
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How to Build Topical Authority
There are a few different things you can do to build up your website’s topical authority. Here are some of the most effective methods:
1. Publish high-quality content on a regular basis.
One of the best ways to build up your website’s topical authority is to publish high-quality content on a regular basis. This will not only help improve your website’s overall quality, but it will also show search engines that you’re an expert on your chosen topic. Try to publish new content at least once per week, if not more often.
2. Promote your content through social media and other channels.
Once you’ve published new content, be sure to promote it through social media and other channels. This will help increase its reach and visibility, which is important for building up topical authority.
3. Guest post on other websites in your niche.
Guest posting is another great way to build up your topical authority. By writing guest posts for other websites in your niche, you can not only get your name and your work out there, but you can also earn valuable backlinks from high-quality websites.
4. Conduct keyword research and target long-tail keywords.
Keyword research is essential for any SEO strategy, but it becomes even more important when you’re trying to build up topical authority. That’s because targeting long-tail keywords—which are usually more specific and have lower search volume than short-tail keywords—can help you rank for more specific searches related to your topic.
5. Monitor your progress with tools like Mozbar.
Finally, don’t forget to monitor your progress with tools like Mozbar so you can see how your efforts are paying off over time. By keeping track of your progress, you can make adjustments to your strategy as needed and ensure that you’re on track to achieve your goals.
6. Domain Age
One of the most important factors in SEO is domain age. Generally speaking, the older a domain is, the more authoritative it is considered to be. This is because an older domain has had more time to build up trust with search engines and establish itself as an expert on a particular topic.
If you’re starting a new website from scratch, there’s not much you can do about the age of your domain. However, if you’re looking to purchase an existing website, be sure to check the age of the domain before making your decision.
7. Inbound Links
In addition to domain age, another important factor in SEO is inbound links. Inbound links are links from other websites that point to your website. Search engines use these links as a way to gauge the popularity and relevance of your website.
The more inbound links you have pointing to your website, the better. However, it’s not just about quantity—quality matters too. Be sure to only seek out links from high-quality websites that are relevant to your niche.
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Building topical authority should be a key priority for any business serious about SEO. By definition, topical authority is a measure of how much an entity (usually a website) is seen as an expert on a given topic—and the higher your topical authority, the better chance you have of ranking highly for relevant keywords and queries.
There are a few different factors that go into measuring topical authority, including the number of referring domains that link to your site, the number and quality of the links pointing to your site, and social activity around your content.
Fortunately, there are things you can do to increase your topical authority; publishing high-quality content on a regular basis and promoting that content across multiple channels are two of the most effective methods.
Finally, don’t forget that the user experience on your website matters too; if people can’t find what they’re looking for or if they find navigating your site frustrating, they’re unlikely to stick around for long—no matter how great your content is.
Keep these things in mind as you work on building up your business’s topical authority—and soon enough, you’ll start seeing those rankings improve.