A pillar page is a long-form piece of content (usually 2,000+ words) that covers a specific topic in-depth. It’s designed to be a comprehensive resource on that topic for your audience. For example, if you have a blog about hiking, you might have a pillar page about the best hiking trails in the area.
Pillar pages are an important part of an SEO strategy because they help you rank for a variety of keywords related to that topic. When done well, they can be a powerful tool for driving organic traffic to your website.
In this post, we’ll show you how to create pillar pages that will help you rank higher in search engines and attract more visitors to your website.
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Why Pillar Pages are Important for SEO
Pillar pages are important for SEO because they give you the opportunity to rank for a variety of related keywords. For example, if you have a pillar page about the best hiking trails in the area, you could rank for keywords like “hiking trails,” “best hiking trails,” and “hiking trails near me.”
In addition to helping you rank for more keywords, pillar pages also help you attract more organic traffic to your website. This is because they provide searchers with the information they’re looking for in one place.
When searchers find what they’re looking for on your website, they’re more likely to stay on your site and explore other pages. This reduces your bounce rate and helps improve your SEO.
They Help You Rank for Multiple Keywords: When you create a pillar page, you have the opportunity to optimize the page for multiple keywords. This gives you a better chance of ranking in SERPs for those keywords and driving traffic to your website. In addition, by targeting multiple keywords with a single piece of content, you can save time and resources that would otherwise be spent creating separate pieces of content for each keyword.
They Drive More Traffic to Your Website: By ranking highly in SERPs for multiple keywords, pillar pages have the potential to drive a significant amount of traffic to your website. In addition, because pillar pages are such comprehensive pieces of content, they tend to be linked to more often than other types of content, which can also help increase traffic to your site.
They Establish You as an Authority on a Given Topic: When you create high-quality pillar pages that offer value to readers, you establish yourself as an expert on the topics covered in those pages. This helps build trust with your audience and makes them more likely to do business with you in the future.
Now that we’ve gone over some of the benefits of pillar pages, let’s take a look at how to create one.
How to Create a Pillar Page
Now that we’ve covered why pillar pages are important for SEO, let’s take a look at how to create one.
1. Choose a Topic
The first step is to choose a topic for your pillar page. To do this, start by brainstorming all the different topics related to your niche that would be relevant to your audience. Once you have a list of potential topics, narrow it down by choosing the one that you think would be most valuable to your audience.
2. Do Your Research
Once you’ve chosen a topic, it’s time to do some research. You’ll want to make sure that your pillar page is thoroughly researched and contains accurate information. The last thing you want is for someone to read your page and think “this is garbage.” To avoid this, make sure to only use reliable sources when researching your topic.
3. Create an Outline
Once you’ve done your research, it’s time to start creating an outline for your pillar page. An outline will help you organize your thoughts and ensure that your page is easy to follow. A good way to structure your outline is with an introduction, body paragraphs, and a conclusion.
4. Write Your Content
Once you have an outline, it’s time to start writing your content. Remember to keep things clear and concise—you want people to actually read what you’ve written! Also, make sure to sprinkle in relevant keywords throughout your content so that search engines can easily find and index your page.
5. Optimize Your Page
After you’ve written your content, it’s time to optimize it for search engines. This means including relevant keywords in places like the title tag, meta description, header tags, and body copy—basically anywhere that Google will look when determining what your page is about and where it should rank in the search results pages (SERPs). In addition to keyword optimization, make sure that all of the other technical aspects of your page are up-to-par (e.g., site speed, mobile-friendliness).
6. Publish Your Page
Once everything looks good from an SEO perspective, hit publish, and voilà!—you have yourself a brand new pillar page! Just remember to promote it once it goes live so people actually know it exists (more on this later).
How to Create a Pillar Page?
Now that you know what pillar pages are and why they’re important, let’s take a look at how to go about creating one. The first step is to choose a topic.
Remember, this should be a topic that you want to rank for on search engines and that will be relevant to your audience. Once you’ve chosen a topic, it’s time to start writing!
When writing your pillar page, there are a few things you’ll want to keep in mind. First, as we mentioned before, it should be long-form content. This means including all the relevant information on your chosen topic so that users can get everything they need from just one page.
You’ll also want to make sure that your pillar page is well-researched and well-written. After all, if it’s full of errors or doesn’t provide enough information, users aren’t going to bother reading it—and it’s not going to do much for your SEO efforts either.
Also, Read:
- What B2B Content Marketers Need in 2023
- How to Scale Your Content Creation Efforts
- How To Do Content Marketing in the B2B World
- How Reading Fiction Can Improve the Quality of Your Content
Conclusion: What Are Pillar Pages And How to Create Them
A well-researched pillar page can be extremely valuable for both attracting organic traffic and helping you rank for multiple keywords related to a specific topic in search engines—but only if it’s done correctly.
Creating a successful pillar page requires careful planning and execution. By following the steps outlined in this post, you can create a high-quality pillar page that will help improveyourSEOand attract more visitors to your website.
