If you’re running online ads, you know how important it is to track your campaigns. A good ad tracker helps you see how well your ads are doing and shows you which ones are bringing in the most clicks and sales.
Voluum is a well-known ad tracking tool, but it may not be the perfect fit for everyone. Whether you’re looking for more features, better pricing, or just something different, this guide will introduce you to some great alternatives to Voluum, starting with CPV Lab.
We’ll cover what ad tracker platforms are, how they work, and introduce some of the best platforms you can use to manage your online ads.
What are Ad Tracker Platforms?
An ad tracker platform is a tool that helps you monitor and improve your online ads. It collects data about your ads—such as how many people clicked on them, how much money you’re spending, and how many sales they’re generating.
With this information, you can see which ads are working and which ones aren’t. This helps you make smarter decisions so you don’t waste money on ads that don’t bring in results.
In short, ad trackers give you a clear picture of your ad performance, helping you to get the most out of your marketing budget.
How Do Ad Tracker Platforms Work?
Ad tracker platforms work by monitoring the activity on your ads and websites. They track where visitors are coming from, what they do after clicking on an ad, and whether they make a purchase or sign up for a service.
Here’s a simple breakdown of how they work:
1. Ad Link Tracking:
When you create an ad, the ad tracker gives you a special tracking link. This link is added to your ads, and every time someone clicks on it, the tracker records their activity.
2. Data Collection:
The ad tracker collects data about each click, such as where the user is located, what device they’re using, and how they interact with your website or landing page.
3. Reporting:
The platform then organizes this data into easy-to-read reports, helping you see which ads are performing well and which need improvement.
4. Optimization:
With this data, you can make changes to your ads, like adjusting your target audience or testing different versions of an ad to see which performs best.
Now, let’s look at some of the best alternatives to Voluum.
6 Best Ad Tracker Platforms 2024
1. CPV Lab
CPV Lab is a powerful ad-tracking tool that offers a lot of control and customization for advanced users.
It’s a self-hosted platform, which means you install and run it on your own server, giving you full control over your data. This makes it a popular choice for marketers who prioritize data privacy and flexibility.
Pros:
- Self-hosted platform, full control over your data.
- Unlimited campaigns and tracking with no extra fees.
- Supports multivariate testing to optimize ad performance.
- Compatible with over 200 traffic sources and affiliate networks.
- Advanced tracking features for all types of campaigns.
- Great for high-volume campaigns with heavy traffic.
- Detailed real-time analytics for precise campaign monitoring.
Cons:
- Requires server setup and technical knowledge.
- Initial cost is higher compared to cloud-based trackers.
2. ClickMagick
ClickMagick is a popular cloud-based ad tracker that is simple to use and great for small to medium businesses.
It’s known for its ease of setup and a range of essential tracking features, making it a good alternative for users who don’t need a lot of advanced options.
Pros:
- Easy to set up with no technical expertise required.
- Cloud-based, no need for server management.
- Supports split testing for optimizing ads.
- Provides real-time tracking data for fast decisions.
- Includes automatic fraud detection to block suspicious clicks.
- Features tools for retargeting and audience optimization.
- Affordable pricing plans for smaller businesses.
Cons:
- Limited features for advanced users compared to CPV Lab.
- Click limits on lower-tier plans.
3. RedTrack
RedTrack is another cloud-based platform that offers a great balance between ease of use and advanced features. It’s designed for marketers who run multi-channel campaigns, including social media ads and native ads.
Pros:
- Cloud-based, simple to use and manage.
- Great for tracking multiple ad platforms in one place.
- Supports mobile and desktop ad tracking with ease.
- Real-time reporting and analytics for quick adjustments.
- Excellent customer support with fast response times.
- No limits on the number of tracked domains or landing pages.
- Built-in tools for team collaboration and agency use.
Cons:
- Monthly subscription can get expensive for high-volume users.
- May require some learning to use all features effectively.
4. BeMob
BeMob is an affordable ad tracking platform that caters to both beginner and intermediate marketers. It’s user-friendly and offers a wide range of tracking features for marketers who don’t want to deal with complex setups.
Pros:
- Easy-to-use interface, perfect for beginners.
- Cloud-based, no need for technical skills.
- Supports unlimited traffic sources and ad networks.
- Provides fraud detection tools to protect ad spend.
- Offers free tier with basic tracking features.
- Custom tracking domains to avoid ad blockers.
- Multi-device tracking for mobile and desktop campaigns.
Cons:
- Limited advanced features compared to CPV Lab.
- Slower to update real-time data in some cases.
5. AdsBridge
AdsBridge is another cloud-based tracker that offers a comprehensive suite of features for performance marketers. It’s designed to simplify tracking for users, with a focus on optimizing landing pages and tracking conversions.
Pros:
- Quick and easy to set up for immediate tracking.
- Offers built-in landing page builder with A/B testing.
- Multi-channel tracking, including mobile, social, and email.
- Cloud-based, no server maintenance needed.
- Real-time statistics with easy-to-read reports.
- Integration with multiple affiliate networks.
- Affordable pricing with flexible plan options.
Cons:
- Limited customization compared to self-hosted platforms.
- Features may be too basic for very advanced marketers.
6. Binom
Binom is a self-hosted ad tracker similar to CPV Lab, but it offers faster speeds and is often preferred by affiliate marketers who need quick data reporting. It’s designed for performance marketing, with a focus on maximizing ROI through fast redirects and precise tracking.
Pros:
- Self-hosted, giving you full control over data.
- Known for fast-tracking speeds and quick redirects.
- Unlimited traffic tracking with no extra fees.
- Supports multiple campaign types, including funnels and sequences.
- Detailed reporting with real-time data analysis.
- Customizable dashboard for personalized reporting.
- Highly responsive customer support team.
Cons:
- Requires technical knowledge for server setup.
- Higher upfront cost compared to cloud-based platforms.
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Conclusion: Best Voluum Alternatives 2024
While Voluum is a solid ad tracker, there are many excellent alternatives available, each with its own strengths and weaknesses. For marketers who need more flexibility, control, and advanced tracking features, CPV Lab is one of the best options.
It offers unmatched customization and scalability, making it perfect for high-volume campaigns and marketers who want full control over their data.
On the other hand, if ease of use and quick setup are your top priorities, cloud-based platforms like ClickMagick, RedTrack, and BeMob are great choices.
These platforms are beginner-friendly and come with a wide range of useful tracking features, though they may lack the depth of customization offered by self-hosted solutions.
In the end, the best ad tracker for you will depend on your specific needs, budget, and technical expertise. By exploring the different options available, you can find the platform that aligns best with your marketing goals and helps you optimize your campaigns for maximum success.
