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Dietrich Mateschitz Net Worth 2024 | How much is Red Bull worth?

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In this article, we have featured Dietrich Mateschitz Net Worth In 2024


Dietrich Mateschitz, who is now worth a billion dollars, was one of the cofounders of the omnipresent energy drink in 1987 along with Thai businessman Chaleo Yoovidhya (d. 2012).

Before joining Red Bull, Mateschitz worked as a marketing executive for the Blendax brand of shampoos at a German consumer goods firm called Red Bull.

After trying Krating Daeng, another beverage created by Yoovidhya, he came to the conclusion that the energy drink industry would be a good fit for him.

Together, they established Red Bull and made substantial investments in its marketing with the intention of making the brand’s name synonymous with daring achievements.

In 2019, Red Bull achieved global sales of 7.5 billion cans, which is sufficient to supply more than 80 percent of the world’s population with caffeine.

Dietrich Mateschitz Net Worth

What is Dietrich Mateschitz Net Worth?

Dietrich Mateschitz is an Austrian businessman who has accumulated a net worth of $15 billion over the course of his career.

He is probably most known for his role in establishing the Red Bull corporation, which is currently recognized as one of the most profitable producers of energy drinks in the world.

Dietrich is also well-known for his passion for motorsports, as seen by the fact that he has put millions of dollars of his own

money into numerous Red Bull teams, most notably the two distinct teams that race in Formula One. Dietrich is the founder of Red Bull. In addition to that, he is the owner of the well-known soccer team RB Leipzig in Germany.

Early Life Dietrich Mateschitz 

On May 20th, 1944, Dietrich Mateschitz was born in Sankt Marein im Murztal, which was located in Styria at the time and was a part of Nazi Germany (present-day Austria). Dietrich was brought up in a family with roots in both Austria and Slovenia, and both of his parents had teaching positions in elementary schools.

Despite this, Dietrich’s mother took care of him after his parents divorced when he was still a little child. Mateschitz received his high school diploma and then went on to study economics and business at the Vienna University of Economics and Business.

He enrolled in this school in the year 1962 and remained there till he finished with a degree in marketing in the year 1972.

Dietrich Mateschitz Net Worth Career

Following his graduation from college, Dietrich pursued a career in marketing with several different companies, including Unilever and Blendax.

During this time, he assisted in the marketing of many products, including toothpaste, detergents, and other goods. Because of the nature of these professions, he was compelled to travel quite a bit, and one of the countries that he went to was Thailand.

During one of his trips to Thailand, he became acquainted with a beverage that was known as Krating Daeng.

Dietrich discovered that despite the fact that this product was billed as a “hangover cure,” it actually assisted him in overcoming the effects of jet lag. In 1984, he tracked down the drink’s creator, who was identified as Chaleo Yoovidhya, a Thai duck farmer.

Together, in 1987, they established the Red Bull GmbH firm, which went on to become one of the most successful and widely consumed brands of energy beverages in the entire world.

Dietrich was an expert in marketing, and over the next few decades, he oversaw the process by which the corporation earned its renowned reputation.

The brand got associated with a variety of sporting events as it popularized the tagline “Red Bull gives you wings,” which became widely known all over the world.

Throughout the years, the company has been a sponsor of a wide variety of events, and in the 2010s, Red Bull became the first company to sponsor competitive video gaming.

This gave the idea that Red Bull assists top-level athletes in achieving the requisite degree of mental and physical performance required to compete at a high level. This was not the case.

Dietrich Mateschitz: Red Bull

At the beginning of his time at Unilever, Mateschitz worked in the marketing region. After that, he relocated to Blendax. While he was employed by Blendax, he was required to participate on ongoing tours. During one of these tours, he was introduced to a traditional Thai beverage called Krating Daeng. A speedy recovery from jet lag was facilitated by the beverage he drank.

In addition, he took the initiative to market the beverage in a global capacity. Dietrich, together with the original creator of the beverage, Chaleo Yoovidhya, began marketing the beverage under its new official name, Red Bull, in the early 1980s. In 1987, he introduced the beverage to the market.

The native Austrian, with his savvy business techniques, was responsible for the drink’s meteoric rise to prominence all over the world.

Through various active sponsorships, he spread the word that the beverage was an essential component of sports participation.

The Sauber Formula One Team, which had its tenure come to an end in 2011, counted Red Bull as its primary sponsor. Following in the footsteps of many who came before him, Dietrich acquired the Jaguar Racing Team from Ford in 2004. The new formal recognition of the Red Bull Racing team in Formula One was the impetus for his creation of the team.

In the years that followed, in 2005, he took control of the Italian Minardi team and rebranded it as Scuderia Toro Rosso. Toro Rosso can also be translated to “Red Bull” in Italian.

Red Bull dominated the Formula One competition for four years running, from 2010 to 2013, thanks in large part to Sebastian Vettel, who won the world championship a record four times.

In addition to this, the Billionaire was the owner of the Red Bull team that competed in the NASCAR Sprint Cup Series and the K&N Pro Series East in the year 2006. Nevertheless, it persisted until the year 2011.

In 2004, Mateschitz was able to purchase the ownership rights to the A1-Ring, which he subsequently rebranded as the Red Bull Ring. In addition, the 2014 Formula One Austrian Grand Prix was held there.

Additionally, Mateschitz became an extremely well-known figure in the world of football. As a result, he was able to acquire two football clubs in the span of just two years, 2005 and 2006. Both the Austrian team SV Salzburg, which became known as Red Bull Salzburg, and the American club MetroStars, which became known as the New York Red Bulls changed their names.

In the years that followed, in 2007, he established the Red Bull Brasil, team. In the years that followed, in 2008 specifically, he launched Red Bull Ghana. Finally, in 2009, he established RB Leipzig shortly after acquiring the rights to SSV Markranstadt’s playing license. This came just a few years after he had purchased those rights.

In addition, he was the owner of the German ice hockey team EHC Munchen, which he afterward renamed Red Bull Munchen.

Conclusion : Dietrich Mateschitz Net Worth 2024

Dietrich Mateschitz is widely regarded as one of the wealthiest individuals in Austria.

According to Forbes, he has a net worth of $5.9 billion at the present time. A significant portion of his wealth is derived from his ownership of Red Bull, an energy drink firm that he established in 1987.

In 1984, Mateschitz met two Thai businessmen who were looking for a European partner to help them launch a new energy drink company. These individuals told Mateschitz they were interested in forming a partnership with a European individual.

Red Bull was established after Mateschitz gave his consent to assist the group.

In the beginning, Red Bull was used as a mixer for cocktails in Thailand; however, Mateschitz made the decision to market it as an energy drink instead.

In 1987, he began working as a Red Bull distributor in Austria, and he quickly became the company’s primary marketer. Red Bull became successful and is now distributed all over the world thanks to his leadership.


Jitendra Vaswani is the founder of SchemaNinja WordPress Plugin, prior to SchemaNinja he is the founder of many internet marketing blogs, and He is a successful online marketer & award-winning digital marketing consultant. He has been featured on HuffingtonPost, BusinessWorld, YourStory, Payoneer, Lifehacker & other leading publications as a successful blogger & digital marketer. Jitendra Vaswani is also a frequent speaker & having 8+ yrs experience of in the Digital Marketing field. Check out his portfolio( Find him on Twitter, & Facebook.