Hello everyone! Are you curious about creating amazing advertisements? I recently took the Jeff Goodby and Rich Silverstein Masterclass, and I’m here to share my thoughts. These guys are legends in advertising, known for creating some super memorable ads. I was really excited to learn from them!
In this class, they teach us how to make ads that are not just cool to look at but also tell a great story. I wanted to learn this because telling a good story can really make an ad stick in people’s minds.
This review is all about my experience with the class. I’ll talk about the fun parts, the useful tips I picked up, and whether it’s a good use of your time and money.
If you’re interested in getting into advertising or just want to know how to make your ideas really pop, this might be the class for you. I’ll break down everything so it’s easy to understand. Stay tuned to find out if this Masterclass is as awesome as it sounds!
Jeff Goodby and Rich Silverstein Masterclass Review 2024
Course Details | Information |
---|---|
📚 Course Name | Jeff Goodby and Rich Silverstein Masterclass |
👥 Instructor(s) | Jeff Goodby & Rich Silverstein |
⏱️ Class Length | 18 video lessons (2 hours 25 minutes) |
🎨 Category | Business, Arts & Entertainment, Science & Tech |
🎯 Who is this Course for | Those considering a career in advertising, in an advertising program, or just getting their feet wet in advertising. Great for beginners and those seeking inspiration. |
⏲️ Time Duration | 2 hours 25 minutes |
⭐ Rating | 8.5 out of 10 |
💲 Pricing | $180 |
📈 Overall Experience | A comprehensive view of advertising with a mix of creativity and practical insights, along with case studies for an immersive learning experience. |
About Jeff Goodby and Rich Silverstein MasterClass:
Jeff Goodby and Rich Silverstein are famous for creating cool ads.
Jeff Goodby grew up in Rhode Island and went to Harvard. He got into advertising when he couldn’t find a publishing job. In 1983, he started Goodby, Silverstein & Partners (GSP) in San Francisco. His work is in the Museum of Modern Art in New York, and he’s won lots of awards.
Rich Silverstein, born in 1949, studied design at Parsons School in New York. He worked on graphic design in San Francisco, including at Rolling Stone magazine. He co-founded GSP with Jeff in 1983 and has also won many awards.
Their company, GSP, is really famous and has won a bunch of “Agency of the Year” awards. They made famous ads like “Got Milk?” and the Budweiser Lizards.
Name | Background | Career Highlights | Awards & Achievements |
---|---|---|---|
Jeff Goodby | Rhode Island native, Harvard graduate | Co-founded GSP, work in the Museum of Modern Art | Advertising Hall of Fame, Cannes Lion of St. Mark Award |
Rich Silverstein | Born in 1949, Parsons School graduate | Co-founded GSP, graphic design in San Francisco | Creative Director of the Year, Agency Executive of the Year |
What is a Masterclass?
Jeff Goodby and Rich Silverstein: Course Overview
Speaking about the course, it is divided into 4 parts.
- Meet your instructors: Jeff Goodby and Rich Silverstein
- Creative strategies in advertising
- Advertising fundamentals
- Finding success as a creative agency
So let me give you a walkthrough of this Masterclass, share my experience, and review it!
Creative strategies in advertising
This section of the course is divided into subsections
- who we are & how we got here
- Making something out of nothing
- Got milk?
- How to make advertising that lives in culture: three ways to engage
- Working with brands
- Goodby’s rules for creative vandalism
Who we are & How we got here
In this lesson, Jeff Goodby and Rich Silverstein share their personal stories about who they are and how they met, how they actually started off with advertising, and break down through their journey from the first project together to an award-winning campaign for the Oakland A’s
Make something out of nothing.
Jeff tells how Jeff Goodby and Rich Silverstein started out with nothing and worked at the mid-valley Film Festival for free and how they managed everything from actors to budgets everything.
They also walked us through their ads for the San Francisco Examiner and Chevy Fresh mex.
Got milk?
Got Milk is one of the best campaigns done by Jeff and Rich, and They take us through the history, the process of Got Milk, how it began, and they also how they got the iconic shot of the ad “Got milk? Aaron burr”.
How to make advertising that lives in culture: three ways to engage
In this part of the course, Jeff and Rich speak about getting inspired by any and everything in life. They believe in the term that you can get ideas from anywhere.
They teach you how to listen to the world around you to come up with ideas.
They also share about the NBA’s “I love this game” campaign and the Nike skateboarding campaign.
Working with brands
They share their strategies for engaging clients here, including how to listen and when to challenge them.
Goodby, Silverstein, and partner head of strategy, Bonnie Wan, break down more about strategies and creativity required for the brand collaborations.
Goodby’s Rules for Creative Vandalism
Jeff shares his words of wisdom about creativity and also talks about the rules like don’t copy, steal, run towards the fire, and most importantly, don’t seek out fame.
He says advertisements are like vandalism.
How to tell a story in 30 seconds
In this part of the course, you will learn about the two techniques for plotting out an ad before it is shot and how you can tell a story within the time limit by none other than Rich and Jeff.
On craft: writing, design, and giving directions
This part of the course discusses the most critical part of the ad world
The three main discipline
- Writing
- Design
- Creative direction
They share their wisdom about the given topic, and they also share some of their personal tricks with the students.
Is it funny enough?
Humor sells! Here, Jeff and Rich speak about why they choose to make funny advertisements and how they’ve incorporated humor into their work. They also share stories about Budweiser’s “weird without beer” campaign.
It’s great, but they’ll never buy it: selling a crazy idea!
Here, you’ll learn about how to present yourself in front of the client, and you’ll get to learn about the tips and tricks that Jeff and Rich share about selling crazy Ideas!
Anatomy of a campaign
You get to see all those behind the scenes and what goes after a campaign, and the hard work that is required to do a single campaign is what you will get to see and learn in this part of the lesson.
Finding success as a creative agency
The super bowl
The super bowl is still the holy grail of advertising, here they share with you about their groundbreaking ads for E-Commerce trade that are made. They also walk you through two ads in production for Super Bowl 2020
Advertising is everything…and everything is advertising
Learn How advertising breaks down boundaries and creates a new one; advertising is more than billboards, which is something that Jeff and Rich believe.
Bring humanity to the corporate world.
Jeff and Rich talk about how they’ve worked with corporations to amplify messages for the greater good.
Giving back
They share case studies where their agency has embraced digital innovation to create more human advertising.
New business: the machine at maximum speed
Jeff speaks about how important new business is for the company. They also share some of their personal stories and speak about their experience.
How to start an agency, specifically this one
Here, Jeff and Rich share some tips that are required to run an advertising agency.
They also speak about what kind of motivation and encouragement should be given to the team so they give their best at work and more.
Here we come to the end of this Masterclass by Rich Silverstein and Jeff Goodby, such successful advertising makers who shared their experiences about their first cinema, their failures, and their successes.
He also shared tips and tricks that they use in the world of advertisements.
My Opinion About The Course
I think this course is really great. It’s explained in a simple way with stories, clips, and fantastic examples. The course is broken down into easy-to-follow sections.
It’s perfect for people just starting in advertising or who want to work in this field. You’ll learn so much important stuff from the amazing teachers, Rich Silverstein and Jeff Goodby.
For beginners, this course is definitely worth it. And if you’re looking for Masterclass coupon codes, be sure to check out our article.
Jeff Goodby & Rich Silverstein | Pros & Cons
Pros | Cons |
---|---|
One of the best things that I felt about this course is it has been added with a lot of stories that add a personal touch. | A detailed and thorough course, so some of you might find the course lengthy |
They have also added clips from the time they began, and all the behind-the-scenes give students a better explanation of the Ideas and creativity they are speaking about. | – |
Jeff Goodby and Rich Silverstein Masterclass Pricing
Some Reddit Comments
Just finished watching Jeff Goodby & Rich Silverstein classes on advertising and it’s amazing!
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FAQs | Jeff Goodby and Rich Silverstein Masterclass Review
🤩 How is the course ?
My opinion about the course According to me, it is a very good course, very well explained with stories, clips, and great examples. The course is divided into small parts. This course would work perfectly for the ones who have just begun their journey in the world of advertisements or wish to work in the industry
💁 What is a Masterclass?
Masterclass has some of the best A-class teachers like Bob Iger teaching business, Aurel Stein teaching writing, and the list continues. Just demand a course and they have in their list along with the best teachers.
🤑What is the pricing of masterclass ?
Masterclass All-Access Pass is billed at $180 and comes with a 30-day moneyback guarantee.
📺 Where can I watch?
With MasterClass, you can learn and be inspired anytime, anywhere, including your smartphone, personal computer, Apple TV, Amazon Fire TV, and Roku streaming media players. You can even download your favorite lessons and watch on the plane or listen during your commute in audio-only mode
🤷♀️ How does the 30-day guarantee work?
Our goal is to make sure that you have the best learning experience possible. If MasterClass isn’t for you, then email us within 30 days of the date you purchase your subscription, and we’ll offer a full refund.
Conclusion: Jeff Goodby and Rich Silverstein Masterclass Review 2024
Overly, this course from Master Class is Advertising and Creative by Jeff Goodby and Rich Silverstein is one of the greatest courses in a Masterclass that I’ve stumbled upon since it teaches everything that is to be learned by a beginner.
Everything is properly explained with a personal touch.
So yes, yes, yes, this course is a must-recommend from my end, and why not? So if you are considering taking this, which I strongly urge, go ahead without any doubt.
And if you liked the detailed review of the course advertising and creative by Jeff Goodby and Rich Silverstein. Don’t forget to like, share, and comment.