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Is Affiliate Marketing Dead?

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In the early days of affiliate marketing, it was easy to make a lot of money. You could simply find a high-traffic website in your niche, add a few banner ads, and watch the commissions roll in.

But things have changed. These days, affiliate marketing is a lot harder. Competition is fierce, and it’s tough to stand out from the crowd. So is affiliate marketing dead?

No, it’s not dead. But it is more challenging than it used to be. In order to succeed as an affiliate marketer, you need to be strategic.

While affiliate marketing has changed in some ways, it’s very much alive and well and still an excellent way to earn money online. Here’s a closer look at what’s changed and how you can still be successful as an affiliate marketer.

What’s Changed in Affiliate Marketing?

is affiliate marketing dead

One of the biggest changes in affiliate marketing is the rise of social media. In the past, affiliates relied heavily on sites like banner ads and email newsletters to reach their audiences.

But with the proliferation of social media platforms, affiliates now have a much wider range of options for reaching potential customers.

That said, not all social media platforms are equally well suited to affiliate marketing. For example, Instagram is great for showcasing products, but it doesn’t allow links in posts (with a few exceptions).

Facebook, on the other hand, is perfect for sharing links and driving traffic to your affiliate site or landing page. So, when choosing a platform for affiliate marketing, be sure to choose one that will allow you to share links and drive traffic effectively.

Another change in affiliate marketing is the increased focus on transparency. In the past, some companies were less than forthright about their affiliate programs. But nowadays, customers are more savvy and they expect brands to be open and honest about their relationships with affiliates. So, if you’re thinking about starting an affiliate program for your business, be sure to be upfront and transparent about it from the beginning.

Here’s a look at why affiliate marketing is still a viable option for those looking to make money online.

1) There’s a lot of money to be made.

Affiliate marketing is a $6.8 billion industry, and it’s projected to grow to $8.2 billion by 2022. This means that there’s still a lot of money to be made in affiliate marketing.

2) Affiliate marketing is easy to get started with.

One of the reasons why affiliate marketing is still popular is because it’s relatively easy to get started with. All you need is a website and an audience, and you can start promoting products and earning commissions.

3) Affiliate marketing appeals to all types of people.

Another reason why affiliate marketing is still popular is because it appeals to all types of people. Whether you’re looking to make some extra pocket money or you want to build a full-time business, affiliate marketing can help you reach your goals.

The Pros of Affiliate Marketing

Despite the decline in popularity, there are still some upsides to affiliate marketing. For one, it’s a relatively low-cost way to get started in digital marketing. Unlike other forms of digital marketing, such as pay-per-click advertising, you don’t have to spend a lot of money to get started with affiliate marketing.

Additionally, affiliate marketing can be a very effective way to reach a wide audience quickly. When done correctly, your affiliate links can be included in blog posts, emails, and even social media posts, allowing you to reach a large number of people with minimal effort.

The Cons of Affiliate Marketing

Of course, there are also some downsides to affiliate marketing. One of the biggest concerns is that it can be perceived as spammy or intrusive if not done correctly.

Additionally, many people are now using ad blockers, which prevent your affiliate links from being seen by potential customers. Finally, commission rates have been declining in recent years, making it harder to earn a profit from your affiliates sales.

How to Be Successful as an Affiliate Marketer?

Despite these changes, there are still plenty of opportunities to be successful as an affiliate marketer. The key is to adapt your strategy to these changes and focus on creating content that provides value to your audience.

For example, instead of just promoting products through links, focus on creating helpful guides or product reviews that show your audience why they need the product you’re promoting.

If you can provide real value to your audience, they’ll be more likely than ever to click on your links and make a purchase from your affiliated brand.


Affiliate marketing may have changed in some ways over the years, but it’s still a viable way to earn money online. By adapting your strategy to fit the new landscape and focusing on providing value to your audience, you can still find success as an affiliate marketer. So don’t believe the hype—affiliate marketing isn’t dead; it’s just evolved.

Diksha Dutt

A graduate of the IIMC, Diksha enjoys talking about self-growth and online learning platforms. Diksha has a passion for education and entrepreneurship, and she has been involved in both fields for over a decade. She aims to help others make more informed decisions about the best online resources, courses, and education platforms. She writes about online learning platforms and online courses on, where she reviews and recommends the best resources for different skill levels and goals. When Diksha is not working, she enjoys reading books, playing chess, and traveling with her husband and two kids. You can follow her on LinkedIn and FaceBook.

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