In this article we have featured Podcast Statistics 2023 Top 13 Facts And Stats. The popularity of podcasts is on the rise all across the world. According to research, podcasting is gaining popularity around the world, with more and more people tuning in each year.
If you look at podcast numbers, you can learn a lot about modern customers and how they consume audio content. There is a wealth of material here that can help marketers make the most of podcasts in their efforts.
It’s critical in marketing to stay abreast of the latest developments at all times. Podcasts are becoming increasingly important in the marketing arena.
General Podcast statistics and facts
We’ll begin with a look at some generic podcasting stats. They can give you a sense of how widespread podcasting has become and how many people all across the world tune in to them.
These figures focus on the number of people who have heard of podcasting, the number of people who listen to podcasts, and other related figures.
1. There are over a million different podcasts to choose from.
It’s clear from this stat alone that podcasts are becoming more popular. Of course, not every one of them is a winner. In addition, there are about 500k podcasts in Apple Podcast, which has over 66 million episodes.
In total, there are more than 48 million episodes of podcasts available to listen to.
This figure is always rising as a result of the rising popularity of podcasts. The number of podcast episodes reached 48 million in April 2021. About 30 million more people have joined since April of last year.
Podcastinsights.com reports that podcasts have become a popular way to keep up with the latest news.
2. The number of Americans who listen to podcasts on a regular basis is estimated at 104 million.
In the US, Edison Research estimates that there are 104 million people who listen to podcasts. They also found that 212 million Americans had heard of podcasts, and 155 million had listened to one at some point in their lives.
There are 86 million podcast listeners in the US, according to Statista’s statistics, while eMarketer’s findings reveal 78.9 million customers in the country. It’s likely that the real figure lies somewhere in the middle of the spectrum. There is little doubt that these numbers will continue to rise in the years to come.
eMarketer’s statistics show a 20 percent increase in listeners over a four-year period, while Statista’s show 132 million listeners by 2022.
Statista.com and eMarketer.com are good places to start.
3. By the year 2020, 75% of Americans will be familiar with podcasting, according to Pew Research Center.
Even if it doesn’t necessarily mean that those people are listening to podcasts, familiarity is a very crucial factor. However, for a medium to become mainstream, it must be widely known, as this piques people’s interest and motivates them to give it a shot.
4. Only 22% of those over the age of 12 had heard of podcasts in 2006. By 2020, 75% of the population, or 2012 million people, will be living in poverty. More than half of American citizens will have listened to a podcast by 2020. In 2012, just 11% of the population was on this list.
Not only that, but the podcast has gained a wider audience and more people are starting to listen to it.
5. In the United States, 73% of customers use the internet to seek for podcasts.
Social media (67 percent), referrals (66 percent), podcast recommendations (62 percent), ads (54 percent), and so on are some of the most popular ways consumers discover podcasts. There is no single route that people rely on to find new podcasts, and this is a big part of the reason why podcasts have become so popular.
6. Discoverpods, on the other hand, has shown that 80% of users find podcasts via cross-promotion. Social media and word-of-mouth referrals rank second and third, respectively, with 72% and 72% of respondents, respectively (56 percent ).
8. 72.8 percent of podcast listeners said that finding new programmes is the most difficult part of the process. Lack of awareness (49 percent) and low-quality content (39 percent) are the second and third most common complaints from listeners (32.9%).
The Edisonresearch.com website provides additional information.
9. 376.6% of podcasters have been doing it for three years or more.
Among those who have been podcasting for less than six months, 17.2 percent are true novices, while 12.9% have been doing so for six months to a year.
10. Podcasts are consumed on a monthly basis by 41% of the US population.
By 2020, it is predicted that 37% of Americans over the age of 12 will be listening to podcasts on a monthly basis. In addition, the percentage is expected to rise to 41% by 2021. When this proportion didn’t rise in 2013, it did so only once.
11. Podcasting is clearly a popular medium when compared to other forms of internet audio that are listened to by people over the age of 12 in the United States each month. Around 68% of the US population over the age of 12 is expected to listen to internet audio each month in 2020, according to the same survey. When referring to streaming audio content available only on the internet, or AM/FM radio stations, the study uses the term “online audio.” Online audio listening was most prevalent among those ages 12 to 34, with only 42 percent of those ages 55 and above reporting that they had done so. Insider Intelligence also discovered this.
12. Furthermore, it’s estimated that 144 million people will be listening to podcasts on a monthly basis by the year 2025, if current trends continue. Other predictions, on the other hand, say that it could already be higher than 160 by the end of 2023.
13. Eight Podcasts Are Typically Played Each Week.
This week, US podcast listeners listened to an average of eight shows each, according to The Infinite Dial 2021. In the last week, just 11% of US podcast listeners over the age of 12 had only listened to one episode. One in five people (21 percent) listened to five or more podcasts every week, while 19 percent listened to between six and 10 podcasts per week.
The average number of podcasts listened to each week by Australians was six. It’s not uncommon for people to listen to 11 or more podcasts per week.
Conclusion: Podcast Statistics
In the last few years, the popularity of podcasts has grown significantly, as evidenced by these figures. Future podcasters can potentially benefit from this data by better understanding their target consumers.