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Surfer SEO Review 2024: An Effective Tool For On-Page SEO?

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Surfer SEO Review


Surfer SEO is an advanced optimization tool providing data-driven insights to improve website rankings. It analyzes content against top-ranking pages, suggesting changes to enhance SEO performance effectively.

Out of 10


  • Content Optimization
  • Keyword Research
  • Competitor Analysis
  • On-page SEO Recommendations
  • Content Strategy


  • Surfer SEO can be expensive for some users
  • Language Limitations


Price: $ 89

If you’re searching for a new SEO tool but are unsure if Surfer SEO is the right fit for you, this article is here to help.

I came across SurferSEO, and it’s one of the most dependable tools for boosting your website’s search rankings.

Surfer SEO offers a range of tools to help you in various aspects of improving your website’s performance. It assists in creating content, analyzing competitors, finding areas for improvement, and making data-driven decisions.

In this review of Surfer SEO, I’ll discuss its different components. The tool is regularly updated with new features and pricing changes. I’ll aim to keep this review updated with the latest updates. The information here is accurate as of March 2024.

In this article, we’ll cover:

  • What Surfer SEO does
  • Its top features
  • Does Surfer SEO deliver results?
  • Comparison with other SEO tools
  • The pricing of Surfer SEO
  • Whether it’s a worthwhile investment

What is Surfer SEO?

Surfer SEO is a tool designed to assist with on-page SEO, which means improving individual web pages to rank higher in search engine results.


It’s helpful for writers, marketers, and developers who want to optimize their website page by page. The tool gathers data about your competitors, such as the keywords they use, the links they have, and the content they create.

You can use Surfer SEO to optimize various types of websites, whether it’s a blog, an eCommerce site, or a service-based website.

The tool considers around 500 different factors that affect search engine rankings. It provides valuable insights to help you optimize each page of your website effectively.

Key Features: Surfer SEO

1. Content Editor

The Content Editor is hands down my favorite feature of Surfer SEO. Using the Surfer SEO Content Editor has made a big difference in how well my content performs. I’m really impressed by the actual improvements I’m seeing.

Right now, I’m trying something out: I’m using Surfer SEO to improve all my older blog posts. And you know what? It’s working! My rankings are going up, and I’m getting more traffic. This tool is amazing for anyone who wants to do SEO the right way.

I really like how the Content Editor lets me check out what my competitors are doing with their content. It’s super easy to see things like how many words they’re using, their headings, images, and links. This helps me figure out how to make my own content better.

The Content Optimization Score is another handy feature. It tells me how well my content is optimized for my target keyword. If there are areas where I can improve, the tool gives me suggestions on how to do it, like tweaking headings, paragraphs, and images.

I also like that the tool suggests Latent Semantic Indexing (LSI) keywords. These give me more ideas for keywords to use, making my content more relevant and easier to find.

What’s cool is that I can use the Content Editor with programs I already use, like Notion or Google Docs. This means I can write my content where I’m comfortable and then move it over to Surfer SEO for optimization.

Plus, Surfer SEO keeps adding new features, like Brief and a plagiarism checker, which make creating content even easier.

2. WordPress Plugin

If you use WordPress for your website, Surfer SEO has a plugin that lets you easily transfer content from the Content Editor to your WordPress site.

Surfer SEO WordPress Plugin

It’s a handy feature, but it’s not perfect. I’ve had some problems with it timing out, which means that only part of my content gets moved over. This has also caused a bunch of duplicate images to show up in my media gallery.

Hopefully, they’ll fix these issues soon, but for now, it’s still a bit of a problem.

3. Surfer SEO SERP Analyzer

The Surfer SEO SERP Analyzer is a tool that helps you analyze search engine results pages (SERPs) for specific keywords. It’s designed to identify the factors influencing the rankings of the top sites for those keywords.

Here’s how it works: When you search for a keyword using the SERP Analyzer, it provides data on various aspects of the top 10 ranking pages. This includes details like word count, backlinks, referring domains, social shares, and more.

For example, if you search for “Best Email Marketing Tool,” the SERP Analyzer will show you the average word count of the top 10 pages (e.g., 5872.3 words) and the average number of referring domains (e.g., 23258.1 domains).

Additionally, it displays the content of each ranking page and assigns a score out of 100 to evaluate its quality, similar to the Content Editor feature.

The SERP Analyzer also offers insights into factors like keyword usage, content length, backlink count, meta tags, H2 tags, and more. This information can be valuable for understanding the competitive landscape and identifying opportunities for optimization.

However, while the data provided by the SERP Analyzer may be useful for some users, others may prefer to focus on different aspects of SEO optimization. In the author’s experience, they found the Content Editor more practical for their needs.

It’s important to note that not all data provided by the SERP Analyzer may be relevant for improving your rankings. For example, hidden content on pages may not impact rankings, so it’s essential to focus on the most relevant metrics.

4. Surfer SEO On-Page SEO Audit

The Surfer SEO On-Page SEO Audit is a tool that checks your website’s pages for issues that could affect your search engine rankings. It looks at things like title tags, meta descriptions, headings, and internal links to identify any problems.

Surfer seo site audit

Let me explain you how it works: You enter the URL of the page you want to optimize and the target keyword, then click the ‘Create Audit’ button. The tool then analyzes the page and provides a report with recommendations for improvement.

The audit covers various elements, including:

  • Word count: It suggests an optimal word count range for your content.
  • LSI keywords: It identifies any relevant keywords and phrases that are missing from your content.
  • Meta title and description: It provides recommendations for improving your page’s title and description.
  • Page load time: It checks how quickly your page loads, which can impact user experience and search rankings.
  • Broken links: It identifies any broken links on your page, which can negatively affect SEO.

It’s important to review the audit recommendations carefully and make changes as needed to improve your page’s SEO performance.

However, not all suggestions may be applicable to your specific situation, so it’s essential to use your discretion when implementing them

5. Surfer SEO Keyword Research Tool

The Surfer SEO Keyword Research Tool helps you find the right keywords for your content by understanding what your target audience is searching for and why.

It provides data on search volume, CPC (cost per click), and competition for each keyword, along with suggestions on how to optimize your content.

For example, if you’re writing about “b2b saas marketing,” the tool will show you related keywords like “marketing b2b saas” and provide insights into the search results for each keyword.

One useful metric it offers is SERP similarity, which tells you how closely related the suggested keywords are to your main keyword based on the search results.

This tool is handy for bloggers, startups, and small businesses looking to improve their content strategy and attract more organic traffic. Plus, there’s a Chrome extension available for quick access to keyword data while browsing the web.

7. Surfer SEO Domain Planner

The Surfer SEO Domain Planner, previously known as the Content Planner, is a tool that assists in organizing your content strategy by suggesting related topics and keywords. It helps you create content clusters around your main topic to improve your website’s relevance and authority.

For instance, if your main topic is “Best Email Marketing Tools,” the Domain Planner will suggest related topics and keywords that you can use to create supporting content. This ensures your website has enough relevant pages to support the main topic and increase your chances of ranking on the first page of search results.

The tool offers various filters such as search intent, search volume, keywords, and content score to refine your keyword research process and find the most suitable topics for your content clusters.

You can easily export the suggested keywords as a CSV file for future reference and analysis. Additionally, by connecting your domain to the Domain Planner, you can discover even more relevant keywords to enhance your pillar pages and overall content strategy.

8. Grow Flow

Grow Flow is an AI-powered SEO Growth Management Tool developed by Surfer SEO. It’s designed to provide personalized recommendations for enhancing the SEO performance of your connected domains on a weekly basis.

Surfer Grow Flow

To get started, you need to link your domains with Grow Flow. Once connected, the platform generates AI-driven tasks to optimize your domains regularly.

Here’s how Grow Flow helps improve your content:

  • Identifies missing keywords and suggests incorporating them into your content.
  • Finds keywords with high ranking potential to target in your content strategy.
  • Recommends new topics to boost your domain authority and relevance.
  • Assists in optimizing older content on your website for better performance.
  • Offers internal linking suggestions by comparing your site with competitors.
  • Provides new article ideas to maintain topical relevance and expand your content portfolio.
  • Additionally, Grow Flow integrates with Semrush for exploring strategic link-building opportunities.

While Grow Flow has significant potential and is beneficial for beginners, there are areas for improvement. For example, the internal linking suggestions may sometimes be inaccurate, focusing on category pages that can’t be edited or don’t impact SEO.

Surfer SEO AI

Surfer SEO has developed its own AI tool to enhance content creation, although it’s still a work in progress.

One feature I was excited about was the “Insert term” function, which is currently in beta. This feature aims to automatically add missing keywords to your content to improve its optimization.

Surfer AI

However, in my experience, the results were mixed. The AI sometimes inserted keywords that didn’t fit the context of the content. Fortunately, the tool allows you to review and reject these suggestions before finalizing your edits.

On the other hand, the SurferSEO AI content writer provides a better experience. It allows for customization and control over the content creation process. You start by selecting your keywords and indicating if you want to use SurferAI to write the content.

The AI then prompts you with simple questions about the tone and type of content you want to create. You can also enable advanced settings to provide additional instructions and references for the AI to consider.

After analyzing the selected pages or references, the AI generates a structured outline of the content, which is fully editable. It even generates images for the main sections of the post.

Overall, the quality of the content generated by the Surfer SEO AI is impressive, with a high score for optimization. However, there are some areas for improvement, such as allowing users to train the tone of the content, automatically adding internal and external links, and improving the quality of generated images.

Despite these limitations, Surfer SEO’s AI tool shows promise, and the company is continuously working to enhance its capabilities. Additionally, users still have the option to use the Jasper AI integration for more specific AI content writing needs.

Does Surfer SEO Really Work?

Yes, Surfer SEO is effective in improving your website’s SEO performance, particularly in terms of optimizing content for specific keywords.

It helps generate new keyword ideas, enhances content quality, and identifies gaps compared to competitors.

However, it’s important to note that Surfer SEO is not a guaranteed solution for achieving the top ranking on search engine results pages (SERPs). Google considers numerous factors beyond on-page optimization, such as backlinks, author authority, and user experience.

Despite this, Surfer SEO is highly regarded for its on-page SEO capabilities, and many users have reported improvements in their website’s rankings after optimizing content with the tool.

Ultimately, whether Surfer SEO is worth the price depends on individual preferences and needs. If you frequently publish content or have multiple contractors, it can be a valuable investment to ensure consistent SEO optimization across your website

Pricing Plans: How Does Surfer SEO Cost? 

Surfer SEO Pricing Monthly

1. Essential Plan:

This plan is ideal for freelancers, copywriters, and small to medium-sized businesses (SMBs) who want to optimize their content for better search engine rankings.

If you’re just starting out or have a limited content output, the Essential Plan provides essential tools like the Content Editor and Keyword Research at an affordable price. With the ability to optimize up to 30 articles per month, it’s perfect for those with moderate content needs.

2. Scale Plan:

If you’re a medium to large-sized business or an agency with a higher content output and multiple team members working on SEO, the Scale Plan might be the best fit.

It includes all the features of the Essential Plan, plus access to the Content Audit tool and support for up to 5 users. With the ability to optimize up to 100 articles per month, it offers more scalability and functionality to meet the needs of growing businesses.

3. Scale AI Plan:

For users looking to scale their content production using AI-generated articles, the Scale AI Plan is the way to go. In addition to all the features of the Scale Plan, it offers 10 AI-generated articles per month and dedicated onboarding support.

This plan is perfect for businesses that want to leverage AI technology to increase their content output while maintaining quality and relevance.

4. Enterprise Plan:

Large companies, agencies, and users with extensive keyword analysis and data needs will benefit from the Enterprise Plan.

With priority support, customization options, and access to all features, this plan offers the highest level of service and flexibility. It’s tailored for businesses that require advanced tools and personalized support to optimize their SEO strategies effectively.

5. Surfer SEO Discount Deals:

Surfer SEO doesn’t often have special deals, but when they do, they’re really good. The best time for discount is usually on Black Friday, where you can get a big discount on yearly plans.

Sometimes, they also give extra perks like more user seats or credits for the Content Editor. Even though these deals don’t happen all the time, they’re worth keeping an eye out for, especially if you’re considering signing up.

So, if you see a deal and you like what Surfer SEO offers, it’s a good idea to take advantage of it. And remember to check their website on Black Friday for some extra savings!

What I Like About Surfer SEO 🌟

Here are some of my favourite things about Surfer SEO. My approach to content generation and on-page optimisation has been entirely changed by it. Among the characteristics that truly stick out are the following:

  1. Data-Driven Suggestions 📊: Surfer SEO provides in-depth research and useful recommendations based on pages that perform well for any given term. This data-driven strategy makes sure my material is optimised for search engines.
  2. The text Editor is an incredible tool that offers real-time feedback on readability, text organisation, and keyword usage. It assists me in producing SEO-optimized material without sacrificing quality.
  3. User-Friendly Interface 🖥️: Both novice and seasoned SEO specialists may easily use our platform because of its simple navigation and intuitive design.
  4. SERP Analyzer 🔍: This tool provides an in-depth analysis of search engine results pages, emphasising the important elements that affect rankings. This is a really useful insight for competitive analysis.
  5. Surfer SEO’s keyword research tool makes developing a strong keyword strategy possible. It finds high-potential phrases and proposes related terms.
  6. Content Planner 🗂: This feature aids in the planning and organisation of content creation, guaranteeing a focused and standardised approach to content marketing.
  7. Integrations 🔄: A smooth and effective workflow is achieved by seamless interaction with programmes such as WordPress and Google Docs.
  8. Regular improvements: To be at the forefront of SEO technology, Surfer SEO is always evolving with new features and improvements.


How is Surfer SEO used?

Surfer SEO provides accurate optimisation recommendations by examining more than 500 on-page signals, such as backlinks, content structure, and keyword density. It finds opportunities for improvement by comparing your page to the ones with the highest rankings.

Is Surfer SEO appropriate for novice users?

Absolutely, Surfer SEO has an easy-to-use design, is accessible to novices, and offers extensive tutorials to assist users get started.

Can additional technologies be integrated with Surfer SEO?

Indeed, Surfer SEO may be integrated to optimise your productivity with Google Docs, WordPress, and other well-known programmes.

Does Surfer SEO have the ability to do keyword research?

Yes, Surfer SEO comes with a powerful keyword research tool that aids in locating high-potential phrases and makes related term suggestions for creating an effective keyword strategy.

How often does Surfer SEO update its data and features?

Surfer SEO regularly updates its data and features to stay current with the latest SEO trends and search engine algorithm changes.

What makes Surfer SEO different from other SEO tools?

Surfer SEO stands out due to its data-driven approach, real-time feedback, and comprehensive analysis of on-page factors, providing precise and actionable recommendations for optimizing content.

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Conclusion: Surfer SEO Review

In summary, SurferSEO is a powerful tool that can boost your website’s search engine rankings and attract more visitors. It analyzes your competitors’ websites to help you optimize your own content effectively.

By focusing on improving your on-page SEO, backlinks, and user experience, SurferSEO can provide valuable insights to enhance your website’s performance.

To get the most out of SurferSEO, it’s crucial to set clear goals and understand your target audience’s preferences and search behavior.

This allows you to tailor your content and strategies accordingly. Regularly monitoring your website’s performance and making adjustments as needed is also important for ongoing success.

Personally, I’ve tried numerous tools, but SurferSEO is the one I consistently rely on. I use its content editor to write and audit content from external writers. If you’re serious about content marketing and SEO in 2024, SurferSEO gets a thumbs up.


Jitendra Vaswani is the founder of SchemaNinja WordPress Plugin, prior to SchemaNinja he is the founder of many internet marketing blogs, and He is a successful online marketer & award-winning digital marketing consultant. He has been featured on HuffingtonPost, BusinessWorld, YourStory, Payoneer, Lifehacker & other leading publications as a successful blogger & digital marketer. Jitendra Vaswani is also a frequent speaker & having 8+ yrs experience of in the Digital Marketing field. Check out his portfolio( Find him on Twitter, & Facebook.

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