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Semrush vs Rank Tracker 2024: Which SEO Tool Is Best For You?

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SEO tools are really important for businesses. They help websites get more visitors and appear higher in search results.

These tools make sure your website stays in line with what search engines like Google want. As someone who’s been using these tools for a long time, I’ll compare two popular ones to help you decide which is best for your business.


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Rank Tracker

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Pricing $129.95/mo $24/mo
Best for

Semrush is a digital marketing tool with a variety of capabilities, including keyword research, site auditing, backlink analysis, and competitor analysis.

Rank Tracker is best for accurate keyword tracking and monitoring search engine rankings to optimize SEO strategies and improve website visibility.

  • Competitor SEO Analysis
  • Backlink Analysis
  • Content Marketing
  • On-page SEO Suggestions
  • Accurate Keyword Tracking
  • Competitor Analysis
  • Multiple Search Engines
  • User-friendly Interface
  • Responsive Customer Support
  • Easy to Use Interface
  • In-depth Site Audits
  • Detailed Competitor Analysis
  • Local SEO Tracking
  • Accurate Keyword Tracking
  • Customizable Reporting
  • Historical data
  • Local SEO is a Paid add-on
  • Limited Free Version and Integrations.
  • Limited to Keyword Tracking and Rank Monitoring
  • Interface can be Complex for Beginners
Ease of Use

Semrush is well-known for its simple, user-friendly interface, which makes it easy to use through its wide variety of features and functionalities.

Rank Tracker offers a user-friendly interface, making it easy for users to track keywords and monitor search engine rankings efficiently.

Value For Money

Semrush provides excellent value for money, with extensive SEO tools, market research, and competitive insights, making it perfect for companies looking to grow their online presence quickly.

Rank Tracker offers excellent value for money by providing accurate keyword tracking and comprehensive SEO insights to enhance website performance effectively.

Customer Support

Semrush's customer service is recognized for being fast and helpful, with a variety of alternatives available, including email, chat, and phone. They give quick help and excellent advice to the customers who use their SEO products.

RankTracker provides responsive customer support via multiple channels, offering assistance with software setup, troubleshooting, and addressing inquiries promptly to ensure a smooth user experience.

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Semrush vs Rank Tracker: Overview

What is Rank Tracker?

Rank Tracker is a tool that helps with your SEO efforts. It’s like a complete package that helps your website get more visitors and appear higher in search results.

Rank Tracker Homepage

What makes it special is that it gives you really useful information at every step of making your website better for search engines. It started in 2014 as a basic tool, but now it’s a powerful platform used by marketers all over the world.

What is Semrush?

Semrush is a tool that helps you improve your online presence and understand marketing trends online. It’s really useful for marketers and SEO agencies who focus on things like SEO, PPC, finding keywords, checking out competitors, PR, and managing campaigns.


Semrush started as a small team of SEO and IT experts in 2008. Now, it’s a trusted platform that businesses and marketers rely on to make their SEO strategies better than their competitors’.

Detailed Comparison: Semrush vs Rank Tracker

1. Keyword Research Comparison

  • Rank Tracker

Rank Tracker provides a tool for tracking SEO keywords. It helps you find related long-tail keywords based on your main keyword. Each keyword is given a score to indicate how difficult it is to rank for.

Rank Tracker Keyword Research

You can also see the history of any keyword to understand how search engines have reacted to it over time. This helps you choose the best keywords to use on your website to attract more visitors.

  • Semrush

Semrush offers a keyword research tool called the “Keyword Magic Tool.” This tool provides data on the search volume of keywords, their rankings, difficulty, and the search intent behind them.

Semrush Keyword Research

When you search for a keyword using this tool, you’ll see related keywords and top domains that have focused on that keyword and ran PPC ads for over 12 months.

Additionally, you’ll gain insight into the amount of ad traffic, price, and total number of ads for that keyword.

  • Winner:

The winner between Rank Tracker and Semrush in terms of keyword research is Semrush. It offers comprehensive information that helps you choose the most effective keywords for your website.

2. Rank Tracking Comparison

  • Rank Tracker

Rank Tracker has a tool that helps you track how well your SEO campaigns are doing. It checks your rankings on different search engines, not just one like many other tools do.

You can monitor your rankings on both desktop and mobile devices and track them in different languages on popular search engines.

  • Semrush

Semrush provides three tools for tracking search engine rankings. These tools let you monitor your website’s rankings as well as those of your competitors.

You can track keywords, domains, and competitors’ rankings, and research domains with the highest organic visibility in various markets.

Simply enter the domain you want to track, and you’ll get information about its position, visibility, and estimated traffic, along with other SERP features.

  • Winner:

The winner between Rank Tracker and Semrush in terms of rank tracking features is Semrush. It offers a wide range of tools to track your own and your competitors’ rankings effectively.

3. Site Audit Comparison

  • Rank Tracker

Rank Tracker provides a website audit tool called Website Audit 2.0. It helps you check the health of your website, find any issues, and solve them for good.

Rank Tracker Site Audit

You can scan your web pages quickly to see how well they are optimized, and you can compare current scans with past ones to track improvements over time.

  • Semrush

Semrush offers a free SEO audit tool that identifies issues on your website and helps you fix them. This tool also provides technical SEO reports to check if your site is easily accessible for search engines and to identify any performance or internal linking issues.



  • Winner:

Semrush is considered the winner because it makes it easy to detect and fix website problems with just a few clicks.

4. Backlinks Comparison

  • Rank Tracker

Rank Tracker offers a backlink checker that analyzes your competitors’ backlink profiles. It helps you identify successful strategies used by your competitors so you can implement them on your website.

Rank Tracker Backlink Checker

Additionally, you can monitor who is linking or no longer linking to your site to evaluate your content strategy’s effectiveness.

  • Semrush

Semrush provides several backlink tools, including a backlink audit, backlink gap analysis, and link-building tools.


These tools offer access to a vast database of over 43 trillion backlinks, allowing you to find authoritative links to enhance your website’s SEO performance.

  • Winner

The winner is Semrush because it offers a wider range of backlink tools and a massive database of backlinks suitable for any website.

Integration Comparison

Rank Tracker and Semrush both have excellent integration and compatibility with popular CMS platforms like WordPress, Shopify, and Joomla.

This means they work seamlessly with these platforms, allowing for smooth data transfer and efficient management of SEO campaigns.

With both RankTracker and Semrush, users can easily track website performance, conduct keyword research, analyze backlinks, and monitor social media metrics.

These platforms also integrate well with other digital marketing tools, making it easy to streamline marketing efforts for small business owners or digital marketers. Both RankTracker and Semrush offer user-friendly interfaces and comprehensive features tailored to specific needs.

By leveraging the integration capabilities of these tools, users can optimize their website’s visibility in search engine results, drive organic traffic, and achieve their marketing goals effectively.

Interface Comparison

Rank Tracker and Semrush are both popular SEO tools known for their user-friendly interfaces and excellent support services.

In terms of user experience, both platforms offer intuitive and well-designed dashboards, making it easy for users to navigate through various features and tools.

When it comes to customer support, both RankTracker and Semrush excel. They provide support through various channels such as live chat, email, and comprehensive knowledge bases.

Additionally, users can access video tutorials and webinars to enhance their skills. Furthermore, both platforms have Tracker communities where users can interact, share experiences, and seek advice from fellow users.

Overall, RankTracker and Semrush offer exceptional features, ease of use, and reliable customer support, making them valuable SEO tools for users of all levels.

Case Studies And Success Stories

In the world of SEO analytics, RankTracker and Semrush have showcased their effectiveness through real-life case studies and success stories.

These platforms have made a substantial impact on search engine rankings, organic traffic, and conversions for businesses. By utilizing RankTracker or Semrush, companies have seen notable growth in online visibility and customer engagement.

These tools offer detailed insights and data-driven strategies to optimize websites and enhance overall performance. With their easy-to-use interfaces and robust features, RankTracker and Semrush empower businesses to identify and tackle crucial SEO challenges, analyze competitors, and discover new opportunities.

Successful businesses have reported significant improvements in their search engine rankings, leading to increased organic traffic and higher conversion rates.

By leveraging the analytical capabilities of RankTracker and Semrush, businesses can elevate their online presence and achieve remarkable success in the digital realm.

Price Comparison: Semrush vs Rank Tracker

1. Rank Tracker Pricing:

Rank Tracker offers a range of plans tailored to different SEO needs, each with its own set of features and pricing.

Rank Tracker Pricing Plans

  • Starter Plan

The Starter Plan, priced at $24 per month when paid annually, is ideal for beginners or small businesses just starting with SEO. An AI article writer, 200 daily tracked keywords, and two competitors per domain are some of the features included in the software.

  • Double Data Plan

At $59 per month, the Double Data Plan offers more comprehensive data and analysis with 1,500 tracked keywords per day, five competitors per domain, and 150,000 backlinks.

  • Quad Data Plan

The Quad Data Plan, priced at $109 per month annually, caters to medium-sized businesses or agencies needing higher volumes of data, with features like 2,000 daily tracked keywords and 300,000 backlink rows.

  • Hex Data Plan

Finally, the Hex Data Plan, priced at $209 per month annually, is designed for large businesses or agencies with extensive SEO needs, offering features like 4,000 daily tracked keywords and 600,000 backlink rows.

All plans come with a 10% discount when paid annually and include essential SEO tools such as daily keyword tracking, competitor analysis, and AI article writing capabilities.

If you choose the yearly subscription plans, you’ll receive a 10% discount.

2. Semrush Pricing:

Semrush offers three pricing plans: the Pro plan, the Guru plan, and the Business plan, priced at $129.95, $249.95, and $499.95 per month, respectively. You can also save up to 17% if you opt for annual subscriptions.


  • Winner

On the other hand, Rank Tracker’s pricing is more affordable, with subscription plans starting at $24 per month for the Starter plan. All of Rank Tracker’s plans provide valuable features at reasonable prices, making it the winner in terms of affordability.

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Conclusion: Which one to select?

You can achieve your website’s SEO goals by using both Rank Tracker and Semrush. Rank Tracker is ideal for individuals and marketing agencies, while Semrush caters to a wider range of users, including newbies, small teams, mid-sized businesses, and large agencies or enterprises.

While both tools offer excellent features, Semrush has a slight advantage due to its versatility. In addition to offering all the features of Rank Tracker, Semrush extends its capabilities to other areas such as market research, social media management, and advertising.

If you’re an SEO professional or part of a large enterprise with more complex SEO needs, Semrush would be the better choice for you.

However, if you’re a smaller team or an individual looking for a straightforward SEO tool, Rank Tracker could be the perfect fit.


Jitendra Vaswani is the founder of SchemaNinja WordPress Plugin, prior to SchemaNinja he is the founder of many internet marketing blogs, and He is a successful online marketer & award-winning digital marketing consultant. He has been featured on HuffingtonPost, BusinessWorld, YourStory, Payoneer, Lifehacker & other leading publications as a successful blogger & digital marketer. Jitendra Vaswani is also a frequent speaker & having 8+ yrs experience of in the Digital Marketing field. Check out his portfolio( Find him on Twitter, & Facebook.

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