10 Actionable Design Tips for Startups

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A new venture can take a lot out of new. The constant flow of adrenaline, the excitement of doing something new can also cause a lot of small things go unnoticed. But, to be fair, you do need to have your full focus on the task at hand. All you need is small yet significant improvements to help you and your startup to become the best in the business. Some certain design tips for startups, be it a small scaled startup or a funded-startup, can help you build a stunning website.

One thing that you can set up right with a little bit of effort is the designing aspect of your website. Though there are no hard rules for the designing purposes, you still can follow the guide we have set up for you. This will help you in designing the website you it can attract eyeballs of the audiences associated with your niche.

Design Tips for Startups

Here are some of the points you can do well to remember while designing your website.

Try to Simplify

The most difficult of decisions to make are often those where we are confused between infinite choices. This can be a great marker of what not to do in designing. Never bombard your audience with excessive options, figures and graphs. Give unique information in such a way that people are drawn to find more about the deal.

Don’t do something just for the sake of it. Everything should have a purpose and if something isn’t useful, then it should not be present on the website. In desiring terms, always follow the rule of erring towards of less is more.

Less Font Styles

Most beautiful things are often simple. This is true for website designing also and therefore you have to use two or sometimes even a single font in the typography department. Also a clean design will make it look more robust and trustworthy.

Having more fonts on the homepage of the website clearly hints towards an inexperienced designer. You mostly should set a basic or primary font for most of the website and add secondary font for creating excitement.

Minimalism in Color

Colors can help you bring a unique element of passion and similarity into play. All you need to remember while choosing the colors is that you have to paint a brighter and attractive picture not a mashed up soup of random colors.

The color will become a symbol of your brand and website will be recognized by that color.

You can even achieve what big companies like Facebook, Twitter and Google with a color as part of their image. You need to choose one or at most two primary colors and then can add secondary colors based on the neat design.

Mobile Ready

How people access your website is up to them and generally if you are to take a guess, you like many other will say that a mobile phone will be used.

Desktops or even laptops to some degree are stationary devices whereas tablets and mobiles are portable, therefore tend to be with people at all time and that is why most hits will come from these devices.

So, don’t just think desktop versions, make interactive mobile version too and have good touchable call to action buttons.

Make the mobile versions clean and easy to read on 5 to 6 inch screen and also make it easy to access them without having to navigate wildly. Make sure you check it with responsiveness testing tool.

Readability Tests

The major benefit of improving the typography by using good readable fonts and less mashed up colors is that your website seems readable and interesting. The words should be able to get clear distinction from graphics and images.

The thing to take care of while trying to improve the readability is contrast, hierarchy and line-height. For contrast, you should make a noticeable difference between the foreground and background.

Making headline and titles attract people and also don’t forget to add sub titles and points too for simplifying information. Spacing between words and lines should be straining on the eye.

Make it an Ultimate experience & have CTAs

What do you want to convey with your website or blog? You should always be committing towards a goal with your design and that goal varies with everyone. It could be a newsletter or signing up using e-mail. So you writing style should convey people to do that particular thing but don’t force them.

Also, you should put obvious signs, so that people can read them easily. You don’t want to become fancy in this sort of thing as you can easily end up confusing your audience.

Engaging Imagery

Images can attract you in a way nothing can. Visual is the best medium to convey your message to your audience. One thing you should do is use the images to convey the feelings you want your target audience to feel.

Images should be integrated in the overall design of the website and should stand out in an odd way. Make sure you don’t use the images that are commonly found. Make it a unique experience and don’t use stock pictures.

Run A/B Tests

Testing your system is the best way you can find an error and get it perfect again. You can also make the duplicate versions as you ring changes on your web pages. After you play with a couple of designs, choose the best one and try to make it innovative and then check it accordingly.

Some of the elements to test are images as to whether they are loading or not, forms as to whether the submission is smooth or not, call to action buttons and main message copy are other important things to check.

Add personally relatable and fun content

How do you want people to remember your website is a question that you should ask yourself. If your typography, imagery, and design do not bring people a feeling of warmth and love, you might have to rethink your strategy.

Give people a feeling of familiar and then your audience will trust you and your brand.

A bit of banter, some fun and humor will go a long way in making rapport with your audience. You should always try to speak as if you are tending to a customer because in a way you are just through a website. Some surprise where people don’t expect it also acts as a tool to engage emotions.

Bring Perspective of Consumer to the fore

What is the thing that you want to tell your customer? What should be going in the mind of the person reading your content? All these questions will help you find that perfect content you have been missing till now.

You always have to design the website and the content on it with regards to what the customer is supposed to see and feel.

You never have to bombard your customer by showing features of a particular product or service, instead describe what benefits a thing can provide them.

There are a lot of reasons why people buy something but not one is the product of logical reasoning. Most of the decisions that people make are emotion based and now you know what you have to do.

Final Words

All these design tips for startups will act as a guide for you while designing your website and now you also know how to utilize them to our advantage.

So go out and show the world, how good you are and how much better you can become with design.


Jitendra Vaswani is the founder of SchemaNinja WordPress Plugin, prior to SchemaNinja he is the founder of many internet marketing blogs BloggersIdeas.com, and Digiexe.com. He is a successful online marketer & award-winning digital marketing consultant. He has been featured on HuffingtonPost, BusinessWorld, YourStory, Payoneer, Lifehacker & other leading publications as a successful blogger & digital marketer. Jitendra Vaswani is also a frequent speaker & having 8+ yrs experience of in the Digital Marketing field. Check out his portfolio( jitendra.co). Find him on Twitter, & Facebook.

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