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RankActive vs Semrush 2024: What’s the Better Choice?

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

RankActive and Semrush are two popular tools that businesses use to improve their websites. They are trusted by many big companies.

As someone with extensive experience in SEO, I’ve thoroughly researched both tools and will share my insights in this article to assist you in selecting the right option for your business needs.


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Pricing $29/mo $129.95/mo
Best for

RankActive is best for comprehensive SEO solutions, including rank tracking, website analysis, and competitor monitoring, ensuring effective digital strategies.

Semrush is a digital marketing tool with a variety of capabilities, including keyword research, site auditing, backlink analysis, and competitor analysis.

  • Comprehensive SEO analytics
  • Rank tracking
  • Site audit capabilities
  • Backlink analysis
  • Competitor SEO Analysis
  • Backlink Analysis
  • Content Marketing
  • On-page SEO suggestions
  • Robust SEO analytics
  • Detailed competitor insights
  • User-friendly interface
  • Customizable reporting options
  • Responsive customer support
  • Easy to use interface
  • In-depth site audits
  • Detailed competitor analysis
  • Steeper learning curve for beginners
  • Occasional bugs or glitches
  • Local SEO is a paid add-on
  • Limited free version and integrations.
Ease of Use

RankActive is generally user-friendly with intuitive interface, clear navigation, and helpful features, suitable for various levels of SEO experience.

Semrush is well-known for its simple, user-friendly interface, which makes it easy to use through its wide variety of features and functionalities.

Value For Money

RankActive's pricing aligns with its comprehensive SEO toolset, offering a balance between affordability and features. Users find it a worthwhile investment for optimizing website performance and tracking SEO metrics effectively.

Semrush provides excellent value for money, with extensive SEO tools, market research, and competitive insights, making it perfect for companies looking to grow their online presence quickly.

Customer Support

RankActive provides responsive customer support through various channels, including email, live chat, and extensive documentation, ensuring users receive timely assistance and guidance.

Semrush's customer service is recognized for being fast and helpful, with a variety of alternatives available, including email, chat, and phone. They give quick help and excellent advice to the customers who use their SEO products.

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RankActive vs Semrush: Overview

What Is RankActive?

RankActive is a well-known tool used by people who work on websites to improve their search engine rankings.

Rank Active Homepage

It has been around since 2014 and is popular worldwide. With RankActive, you can create effective SEO campaigns and share reports with your clients.

What Is Semrush?

Semrush is a tool that helps people and businesses improve their online presence and stay updated on marketing trends.

Semrush Homepage

It’s especially useful for marketers and SEO agencies who focus on things like SEO and PPC campaigns, social media marketing, keyword research, and managing campaigns.

Semrush started in 2008 with a small team of experts, but now it’s a popular platform used globally by many individuals and businesses to enhance their online presence.

Rank Tracker Comparison

1. RankActive

RankActive offers a tool called Rank Tracker that helps you keep track of your website’s ranking on search engines. It’s great for monitoring rank changes, analyzing keywords, tracking your competitors’ performance, and figuring out ways to improve your website.

2. Semrush

The Semrush rank tracker is a tool that helps you keep an eye on how your website and your competitors are performing in search engine rankings.

It’s easy to use – just enter the website’s domain and click “Set up tracking.” Then, you’ll see where the website stands in terms of position, visibility, estimated traffic, and other SERP features.

Both SEO tools offer similar rank tracking features, but Semrush stands out because it provides additional insights and data when analyzing your rankings. So, if you want more detailed information about your website’s performance in search results, Semrush is the way to go.


Site Audit Comparison

1. RankActive

RankActive’s Site Auditor is a handy tool that helps you keep your website in good shape. It regularly checks your web pages to find any issues, like broken links or on-page errors, that could affect your site’s performance.

By following the instructions in your website’s robots.txt file, it ensures that important meta tags are set up correctly with relevant content. This helps search engine bots understand your site better, making it easier for them to crawl and index your pages

2. Semrush

Semrush offers a free tool called the SEO audit tool that helps you find and fix problems on your website. It checks things like if your site is easy for search engines to crawl, and it also looks for performance issues and problems with how your pages are linked together.

This tool is helpful because it gives you a clear picture of what needs fixing on your website to improve its performance.

Compared to RankActive, Semrush’s tool offers more features and insights, making it the better choice for analyzing your website’s health and SEO issues.

Keyword Research Comparison

1. RankActive

RankActive offers a tool called Keyword Finder that helps you find the best keywords related to your main keyword. It’s like finding similar words that people might use when searching online.

This tool also shows you the keywords your competitors are using, which can help you plan how to improve your website’s visibility in online searches. It’s useful for finding trending keywords that can boost your website’s online presence.

2. Semrush

Semrush offers a tool called the “Keyword Magic Tool” for researching keywords. When you search for a keyword using this tool, it shows you related keywords and top websites using that keyword.

It also tells you how much advertising traffic there is for that keyword and how many ads are running. Semrush wins because its keyword research tool is excellent for creating a strong SEO strategy.

Competitor Analysis Comparison

1. RankActive

RankActive offers a tool called the Competitor Inspector for analyzing your competitors. With this tool, you can gather information about your competitors’ website traffic, rankings, visibility, and the keywords they use.

It also shows you their SEO strategies so you can use them to your advantage.

2. Semrush

Semrush offers four tools for analyzing your competitors. These tools give you detailed insights into your competitors’ website traffic, organic search rankings, advertising strategies, and social media presence.

By using these tools, you can understand where your competitors get their traffic from, how well their ads are performing, and how active they are on social media. This information helps you plan your own online strategy more effectively.

Overall, Semrush wins over RankActive because it offers more tools and gives a more comprehensive view of your competitors’ performance.

Price Comparison

1. RankActive

RankActive offers four pricing plans: Starter, Business, Enterprise, and Agency.

  • Starter Plan

The Starter plan costs $29 per month and is suitable for beginners with basic needs.

  • Business Plan

The Business plan costs $99 per month and is ideal for small businesses and freelancers.

  • Enterprise Plan

The Enterprise plan costs $299 per month and is designed for larger businesses with advanced requirements.

  • Agency Plan

Finally, the Agency plan is customizable and tailored for agencies with multiple clients.

Each plan offers different features and capabilities to meet various needs and budgets. You can choose the plan that best suits your requirements and upgrade or downgrade as needed.

2. Semrush

Semrush has three main price plans: Pro, Guru, and Business.


  • Pro Plan:

It’s good for starters or small teams and costs $129.95 monthly. With this plan, you can handle up to 5 projects, track 500 keywords, and get reports with up to 10,000 results.

  • Guru Plan:

If you run an agency or have a medium-sized business, this plan is for you. It’s $249.95 per month. With Guru, you can manage 15 projects, monitor 1,500 keywords, and receive reports with up to 30,000 results. It also offers extra features like the Content Marketing Toolkit.

  • Business Plan:

Made for large agencies and big companies, it costs $499.95 per month. You get 40 projects, can track 5,000 keywords, and receive reports with up to 50,000 results. It includes special features like Share of Voice and API access.

Each plan has different features and is suited for different types of businesses, so you can pick the one that fits your needs and budget.

RankActive wins in terms of price because its top plan is priced in the middle range, which means it’s more affordable compared to Semrush.

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Conclusion: RankActive vs Semrush 2024

In conclusion, both SEMRush and Rank Tracking are great SEO tools, but they serve different types of businesses.

SEMRush works well for bigger companies and those with multiple websites, while Rank Tracker is better suited for startups and small businesses.

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay. You can find him on Twitter, Instagram & Facebook.

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