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Semrush vs Spyfu 2024: Which One Is Best For SEO?

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As a digital marketer, the importance of selecting the right tool cannot be overstated, as it can significantly impact the success of your marketing strategy.

When it comes to keyword research and competitive analysis, two popular tools in the market are Semrush and Spyfu.

Here, I provide a comprehensive comparison between Semrush and Spyfu, helping you in making an informed decision about which tool best suits your business needs.


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Pricing $129.95/mo $39/mo
Best for

SEMrush is software that assists businesses with digital marketing techniques such as SEO campaigns. This all-in-one digital marketing package allows you to manage SEO, PPC, social media, and content marketing campaigns.

SpyFu is considered one of the best due to its comprehensive competitor analysis, keyword research, and SEO tools. It provides valuable insights into competitors' strategies, helping users optimize their own campaigns effectively.

  • Analyze Multiple Websites
  • Easy Traffic Analytics
  • On-Page SEO Guidance
  • A powerful Site Audit tool
  • Campaign Management
  • Backlink Monitoring
  • Competitive Analysis
  • Keyword Rank Tracking
  • Easy to use interface
  • In-depth site audits.
  • Intensive keyword research
  • Responsive customer support.
  • SEO Insights
  • Ad Budget Estimates
  • PPC Competitor Monitoring
  • Alerts and Notifications
  • A lot of Semrush add-ons are expensive.
  • First-time users may need some time to get used to it.
  • Not Comprehensive for All Industries
  • Limited Data Accuracy
Ease of Use

Known for its straightforward, easy-to-use interface, Semrush simplifies navigating through its extensive set of tools and features.

SpyFu is user-friendly, offering a straightforward interface for competitive analysis. Its intuitive design allows users to easily navigate and access valuable insights, making it accessible for marketers of varying skill levels.

Value For Money

Semrush provides good value for money, with extensive SEO tools, market research, and competition insights, making it perfect for companies looking to improve their online presence quickly.

SpyFu provides good value for money with comprehensive competitor insights, keyword tracking, and SEO analytics, aiding strategic decision-making for marketers.

Customer Support

SEMrush offers round-the-clock customer support (24/7) through phone, email, and chat, along with a knowledge base full of useful articles. For more expensive plans, they provide a dedicated account manager for personalized help.

SpyFu offers reliable customer support, responding promptly to user inquiries and providing helpful assistance.

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Semrush vs Spyfu 2024– Overview

What is Semrush?

Semrush is like a super useful tool for making your website show up better on search engines like Google.


It helps businesses by giving them lots of information about their competition, the words people use to find stuff online, the links to their website, and how many people visit their site from search engines.

With Semrush, companies can see how well they’re doing and figure out what to do to get more people to visit their website. It’s easy to use, and you can make reports that show exactly what you want, which makes it great for both small and big businesses.

Semrush Pros

  • Semrush has a free version that’s somewhat limited but still helpful. It’s really good at SEO, which means making your website better for search engines.
  • It also has some extra tools like PageImprove and its own AI tool called ImpactHero for marketing.
  • Their pricing is easy to understand with different options.
  • If you want to do better in local searches, Semrush can help you find keywords that work for your area and see what your competitors are up to.
  • They also have a Social Media Toolkit that tells you how well you’re doing on social media.
  • PageImprove lets you make your website more search engine friendly right from your web browser.

Semrush Cons

  • Using some parts of the platform might be a bit tricky and not so easy to figure out.
  • It can be more challenging to learn how to use Semrush compared to a similar tool called Similarweb.
  • If you need help, you can only call customer support on weekdays during specific hours. Otherwise, you’ll have to send them an email.

What is SpyFu?

SpyFu is a strong tool for finding out what your competition is doing online. It helps you see the keywords they use in their ads and on their website, the websites that link to them, and what their ads look like.

spyfu overview

It even tells you how well they rank in search engines, how strong their website is, and how much they spend on online ads. It’s like having a sneak peek into your competitors’ online marketing secrets.

SpyFu Pros

  • SpyFu can help you thoroughly analyze your competition. It’s easy to use, and you won’t get lost while using it.
  • You can do a lot of research on keywords and keep track of them easily.
  • It’s also good at checking the links to websites and keeping an eye on how strong a website is.
  • The price is reasonable, and it works well for both small and big businesses.

SpyFu Cons 

  • It may not have much information about smaller, specialized websites.
  • For people who are new to it, some parts might be a bit confusing.
  • It doesn’t help with keeping an eye on social media or making reports about it.
Features Semrush SpyFu
Supported search engines Works primarily with Google Supports Google, Bing, Yahoo, more
Keyword database size Over 21.1 billion keywords Over 9 billion keywords
Content marketing platform AI software called ImpactHero Does not have a content platform
Mobile rank tracking Tracks SERPs on mobile devices Supports mobile rank tracking
Outbound link analysis Available, but not a dedicated feature Provides outbound link analysis
On-Page SEO checker Has a dedicated on-page SEO checker Has an On-Page SEO checker
SEO content template Offers a dedicated tool for SEO content templates Provides SEO content templates
Website audit Offers an in-depth auditing tool Includes a website audit feature
Backlink audit Includes a backlink auditing tool Offers backlink auditing
Social Media Toolkit Offers a full-fledged toolkit Does not have a Social Media Toolkit
PPC Keyword Tool Has a PPC keyword tool Provides a PPC Keyword Tool
Local SEO Offers an excellent Local SEO platform Supports Local SEO
Market/Trends Explorer Includes .Trends for marketplace insights Has a Market/Trends Explorer
Free trial 14-day free trial 7-day free trial

Semrush vs Spyfu Detailed Features Comparison

Find out which platform is truly the best by comparing the features of Semrush and SpyFu.

Semrush vs SpyFu – Keyword Research

Semrush is great at finding the right keywords for your website. They have a lot of tools for this job.


In Semrush, you can use:

  • Keyword Overview: This tool gives you a quick look at how good a word is.
  • Keyword Magic Tool: It helps you discover good keywords for your website.
  • Keyword Manager: It helps you keep track of the keywords you want to use.
  • Organic Traffic Insights: This shows you how many people come to your website because of these keywords.

SpyFu is also good at finding keywords for your website, but they have fewer options. In SpyFu, you’ll find:


  • Keyword Overview: This gives you a quick look at a keyword’s goodness.
  • Related Keywords: It helps you find other keywords similar to the one you’re looking at.

So, Semrush has more tools, like a bigger toolbox, while SpyFu has fewer, but they can still help you find good keywords for your website.

Keyword Overview

  • Keyword Overview Tool:

Both Semrush and SpyFu have a tool called “Keyword Overview.” This tool gives you a quick summary of a keyword, including important information like how often people search for it, similar keywords, estimated clicks, and how much advertisers pay for it (CPC).

  • Ease of Use:

Even if you’ve never used a keyword research tool before, both Semrush and SpyFu are user-friendly. You’ll usually find a search bar in the middle of the screen. You just need to type in your keyword and choose the country you’re interested in from a dropdown menu on the right.

  • Data Consistency:

Despite offering similar data, there can be differences between the results you get from Semrush and SpyFu. The reason behind this difference is that Semrush uses its own web-crawling technology and updates its data more frequently.

This gives Semrush an edge in terms of data accuracy.

Keyword Magic Tool (Semrush) and Related Keywords (SpyFu):

The Keyword Magic Tool from Semrush can help you generate new keyword ideas. There are more than 21 billion keywords stored in its database. Once you enter your main keyword, this tool does all the hard work for you.

You can also filter results based on different criteria like exact matches, related keywords, and more.

SpyFu offers a similar tool called “Related Keywords.” It provides similar results but might have a few less high-volume related keywords compared to Semrush.

Keyword Manager (Semrush) and Bulk Analysis (SpyFu):

To keep your keywords organized, Semrush has a tool called “Keyword Manager.” With this tool, you can list down all your relevant keywords in one place. You can also export this list, along with keyword metrics, to other tools in formats like CSV or XLSX.

SpyFu, on the other hand, doesn’t have a tool exactly like Semrush’s Keyword Manager, but they do offer a “Bulk Analysis” tool.

This lets you create a large list of keywords (up to 1000 keywords) that can be exported to other platforms or managed within SpyFu’s own project manager.

Organic Traffic Insights (Semrush):

This is a unique feature offered only by Semrush. It combines data from Google Search Console, Google Analytics, and Semrush itself. It’s like having all your organic traffic data in one place. This can help you understand how well your website is performing in organic search results.

Overall Winner – Semrush:

In the end, Semrush is considered the winner for keyword research. The main reason is the accuracy of its data. Semrush updates its data daily and has a much larger keyword database.

Additionally, it offers an extensive SEO Toolkit that can be very helpful for various aspects of digital marketing.

Semrush vs SpyFu – Rank Tracking

Rank Tracking:

Rank tracking is like keeping an eye on where your website appears in search results for specific words. You can do this every day and choose to focus on certain types of devices or locations.

Semrush’s Position Tracking and Spyfu’s Ranking History:

Both Semrush and SpyFu have similar tools for tracking how your website is doing in search results. They show you which words and pages on your site are ranking well and how they’ve been performing over time.

  • Keyword Position Changes:

Both tools let you see if your website’s ranking for certain keywords is going up or down. But Semrush provides a useful summary with data on how visible your site is, how much traffic it’s getting, and the average position of your keywords.

  • SpyFu’s Advantages:

SpyFu has some nice features, like a graph showing organic clicks, and it gives you the average position for your keywords. It also offers many filters and ways to sort your data, which can be handy.

  • Semrush’s Updates:

Semrush updates your rankings frequently, sometimes as recent as 3 hours ago. This means you get very current data about how your website is performing in search results.

Overall Winner: Semrush:

When it comes to tracking how your website ranks in search results, Semrush comes out on top. It has more up-to-date information, which is important for keeping track of your website’s performance.

Semrush vs SpyFu – Backlinking

Semrush’s Link Building Tools:

Semrush has some really advanced tools for building and analyzing links to your website. They’re packed with features that might take a little time to learn, but they’re super helpful.

  • Backlink Analytics:

This tool from Semrush helps you see which other websites are linking to your site. It gives you info about the words they use to link to you and whether those links are good or not. It also shows if some links don’t really count.

  • Backlink Audit:

With this tool, you can check if the links to your website are good or bad. If they’re bad, you can get rid of them. SpyFu doesn’t have a tool like this.

  • Backlink Gap:

Semrush’s Backlink Gap tool lets you compare your website’s links to those of five other websites at once. This helps you see where you might be missing out on links that your competitors have.

SpyFu’s Backlink Tools:

SpyFu has fewer backlink tools. They offer info on the websites that link to yours, a tool for reaching out to get more links, and a way to see which keywords are linked to your website.

Winner: Semrush:

When it comes to building and checking links, Semrush is the better choice. Their tools give you more detailed info about your links, help you assess their quality, and let you see where you can improve. SpyFu’s tools are more basic in comparison.

PPC Advertising – Semrush vs. SpyFu

Pay-Per-Click (PPC) Advertising:

PPC advertising is a way to get more people to visit your website by paying for ads that appear on websites and search engines like Google. These ads typically show up at the top of search results and have the word “Ad” next to them.

Why SEO Still Matters with PPC:

Even though you’re paying for a top spot with PPC, it doesn’t mean you can ignore SEO (Search Engine Optimization).

You still need to do research on your competitors, use the right keywords, and make sure your content is good. It’s pretty much the same as trying to get free, organic traffic through SEO.

Using the Right Keywords for PPC:

To get people to click on your paid ads, you need to use the right keywords. These are words that people type into search engines. Both Semrush and SpyFu have tools to help you find the best keywords for your ads.

Ad History Tool:

Both tools also let you see the history of your ads. You can check which ads worked well and which ones didn’t. This helps you improve your ad campaigns.

Winner: SpyFu:

SpyFu is better in this category because it’s more focused on analyzing what your competitors are doing. It has a special toolbar for PPC research with lots of helpful tools.

It can help you research your competitors’ PPC campaigns, track your own, find good keywords, and even create Google Ads using templates. So, SpyFu wins when it comes to PPC advertising.

Semrush vs. SpyFu – Competitor Research

Competitor Analysis Features in SpyFu:

SEO Competitor Analysis: This feature lets you find out who your competitors are in the world of search engine optimization (SEO). You just need to enter the website of the competitor you’re interested in.

You’ll get info about how much their website is worth, how many people visit it each month, and the keywords they’re using to rank in search engines.

Ad Competitors:

SpyFu helps you identify your competitors in online advertising. This means you can see who you’re up against when it comes to paid ads on platforms like Google.

Shared Organic Keywords (Kombat):

This tool allows you to compare your organic keywords with your competitors. It’s like seeing which words both you and your competitors are using in your content.

Semrush’s Competitive Research:

Semrush also offers tools to help you understand your competition, but they divide it into different sections.

Competitive Research Features in Semrush:

  • Domain Overview:

This tool gives you a complete view of a website’s advertising performance and who their target audience is. It’s like peeking behind the scenes of a website to see how they’re doing in terms of online advertising.

  • Traffic Analysis:

This helps you understand how much traffic a website is getting. Traffic means how many people are visiting the site. This information can be really helpful to know how popular a competitor’s website is.

  • Organic Research:

Semrush lets you dig into the organic (unpaid) side of things. You can find out what keywords a website is ranking for in search engines and how well they’re doing in organic search results.

  • Keyword Gap:

This tool helps you identify the keywords your competitors are ranking for that you might be missing out on. It’s like finding the gaps in your keyword strategy compared to your competition.

  • Backlink Gap:

Similar to the Keyword Gap, this tool helps you see where your competitors are getting backlinks (links from other websites) that you might not be. It helps you find opportunities to improve your website’s authority.

So, both SpyFu and Semrush have their own set of tools to help you understand and analyze your competitors, whether it’s in SEO, online advertising, or other aspects of digital marketing.

Keyword Gap Tool (Semrush) and Shared Organic Keywords (SpyFu):

These tools are like secret weapons for checking out your competitors. You can use them to look at two websites that are competing against each other and find out which keywords they both use.

Why Are These Keywords Important?

These “shared keywords” are valuable because they show you which words are helping your competitors rank well. You can use this info to try and outrank them by using the same keywords.

  • SpyFu’s Shared Organic Keywords:

SpyFu’s tool not only shows you the keywords your competitors have in common but also the ones they have that you might not be using. It’s like spying on your competition to see what’s working for them and what you might be missing.

  • Semrush’s Keyword Gap Tool:

Semrush’s tool works in a similar way to SpyFu’s. It helps you find those shared keywords and lets you know which ones your competitors rank for, but you do better.

  • Overall Result: It’s a Tie!

When it comes to these tools, both Semrush and SpyFu are pretty much the same. They provide lots of details and are easy to use. It’s like a draw in a game because they both offer similar features and capabilities.

Semrush vs. SpyFu – Pricing

Feature SpyFu Basic ($39/month) SpyFu Professional ($79/month) Semrush Pro ($129.95/month) Semrush Guru ($249.95/month) Semrush Business ($499.95/month)
Search Results 10k rows Unlimited 10,000 per report 30,000 per report 50,000 per report
Data Exports 10k rows Unlimited
Domain Overview PDFs 100 Unlimited
Historical Data 6 months 10+ years Available Available
Sales Leads & Contacts 250 500
Tracked Keyword Rankings 5k weekly 15k weekly 500 keywords 1,500 keywords 5,000 keywords
API Access Yes Yes
Projects 5 15 40

SpyFu’s pricing structure includes multiple tiers, starting from a basic plan that offers unlimited search results, data exports, and domain overview reports.

Higher tiers add features like more sales leads, keyword tracking, and API access. Prices increase with the level of features and capabilities offered.

SpyFu offers a basic monthly plan at $39 with features like 10k row search results and 100 domain overview PDFs and a professional plan at $79 with unlimited search results and data exports.

Semrush’s pricing starts at $129.95 per month for the Pro plan, which includes 5 projects and 500 keywords to track, and goes up to $499.95 per month for the Business plan, offering 40 projects and 5,000 keywords to track.

Comparatively, SpyFu focuses on unlimited data access even in its basic plan, while Semrush offers a broader range of features with increasing project and keyword tracking limits in higher plans.

SpyFu is more affordable for basic SEO needs, whereas Semrush caters to more extensive and diverse digital marketing requirements at a higher price point.

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Conclusion: Semrush vs Spyfu 2024

Choosing between Semrush and SpyFu depends on your needs. Semrush is a comprehensive tool suitable for beginners and small businesses.

It covers various aspects of SEO and also offers competitor analysis and statistics. It’s more expensive, but it serves as an all-in-one solution.

SpyFu, on the other hand, is more specialized in competitor analysis and PPC analytics. Although it has SEO features, it’s not as extensive as Semrush in terms of keyword database and backlink analysis.

If PPC campaigns are your focus, SpyFu might be the better choice.

Both tools have their strengths and cater to different requirements, so your choice should be based on what specific features you need for your digital marketing strategy.

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay. You can find him on Twitter, Instagram & Facebook.

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