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Semrush vs Google Analytics 2024: Unraveling the Best Analytics Platform

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If you’re running a small business, blogging, or freelancing, you know how crucial it is to keep a check on how your website is performing on search engines.

And I know you are aware of the whole bunch of tools out there to help with this, and you’ve probably come across Semrush and Google Analytics. But I am sure you are confused which one to use as one is free and one comes with a price and lot more features.

In this post, I’m going to take you through a head-to-head comparison of Semrush and Google Analytics. I’ll break down what each tool does best and how they differ so you can figure out which one (or maybe both!) fits your needs.

Whether you’re looking to boost your site’s performance or just curious about your visitors, let’s find out which tool will help you get the most out of your website!


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Google Analytics

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Pricing $129 Free
Best for

SEMrush is software that helps companies run digital marketing strategies, like SEO campaigns. This all-in-one digital marketing program helps you run SEO, pay-per-click (PPC), social media, and content marketing campaigns.

Google Analytics is a tool that helps website owners understand how people use their site. It provides information about the number of visitors, where they come from, and what they do on the site.

  • Keyword research
  • Website audit
  • Competitive analysis
  • Backlink analysis
  • Traffic Sources
  • Reporting
  • Built-in Automation
  • Data Collection And Management
  • 14-day free trial
  • Robust SEO research and tools
  • Easy to use interface
  • Responsive customer support
  • Provides valuable insights
  • Easy to set up and use
  • Used universally
  • It is free to use
  • Local SEO is a paid add-on
  • Limited Free Version
  • Lack of customer support
  • Limited Data Reporting
Ease of Use

Semrush is well-known for its straightforward, user-friendly interface, which makes it easy to navigate through its extensive set of features and functionalities.

Google Analytics offers user-friendly interfaces, customizable dashboards, and intuitive reports, but requires some learning for advanced features and analysis.

Value For Money

Semrush provides exceptional value for money, with extensive SEO tools, market research, and competitive insights, making it perfect for companies looking to expand their online presence swiftly.

Google Analytics offers robust, free analytics with valuable insights for websites and is completely free to use.

Customer Support

Semrush's customer service is recognized for being prompt and helpful, with several methods available, including email, chat, and phone. They give fast support and useful instruction to consumers as they navigate their SEO tools.

Google Analytics customer support primarily includes an extensive online Help Center, active Community Forums for user queries, and email support for more specific issues.

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Feature/Use SEMrush Google Analytics
Primary Focus SEO, market research, competitive analysis Website traffic analysis, user behavior
Keyword Research Extensive keyword research tools Limited keyword data
Traffic Source Analysis General trends and competitor traffic Detailed traffic source breakdown
User Behavior Tracking Limited capabilities Extensive user behavior insights
Competitor Analysis In-depth competitor insights No direct competitor analysis
SEO Site Audit Comprehensive SEO audit tools Does not provide SEO audits
Backlink Analysis Detailed backlink tracking No backlink analysis
Content Performance General content trend analysis Detailed page-by-page analysis
Real-Time Data Limited real-time data Extensive real-time user data
Pricing Paid service with free trial Free
Best Suited For SEO professionals, marketers Website owners, UX designers

Semrush vs Google Analytics 2024– Overview

What is SEMrush?

So, what’s SEMrush all about? SEMrush is a tool that helps you with everything related to SEO (which means making your website more noticeable on search engines like Google) and digital marketing.

It’s like a Swiss Army knife for boosting your online business – making it more visible and bringing in more visitors.

Overview Of Semrush- SEMrush vs Google Analytics

Here’s what you can do with SEMrush:

  • Check and improve your website’s health with a special check-up tool.
  • Find the best keywords for your site.
  • Keep an eye on how many people visit your site over time.
  • Watch how your site is linked to other sites on the internet.
  • See what your competitors are up to.

Also, SEMrush offers cool free stuff to learn more about marketing, like webinars (online seminars), e-books, and blog posts. With lots of people around the world using it, SEMrush is a big deal in the world of digital marketing.

Keep reading, and I’ll show you how SEMrush stacks up against Google Analytics, another popular tool for SEO and marketing.

What is Google Analytics?

Google Analytics is a free tool from Google that helps you understand your website’s visitors. It’s like having a map that shows where your visitors come from, what they do on your site, and lots more.

Google Analytics Overview

Here’s what Google Analytics tells you:

  • How people find your website.
  • What they do when they’re on your site, like which pages they visit.
  • How long they stay on your site.
  • The words they use on Google to find your site.
  • Which countries your visitors come from, and which countries don’t visit much.

All this information is shown in one easy-to-use dashboard. Google Analytics is super popular because it’s free and really helpful. It can give you insights that help you make your website better and more successful.

Semrush vs Google Analytics: Brief Comparison

Let me break down the main points about Google Analytics and SEMrush, focusing on what makes each tool unique. 

After this summary, I’ll go into more detail.

What They Track: SEMrush gives you info on any website on the internet, but Google Analytics only gives you details about your own website.

Types of Data: SEMrush shows you stuff like backlinks (these are links from other sites to yours), keywords, and general market trends. Google Analytics, on the other hand, tells you about your website visitors and how they interact with your site.

Competitor Insights: Google Analytics doesn’t tell you anything about your competitors. SEMrush does the opposite – it lets you peek into your competitors’ online strategies. You can see their best backlinks, keywords, and even their paid ad strategies.

Comparisons with Competitors: With SEMrush, you can directly compare your site with your competitors in many areas. Google Analytics doesn’t offer this kind of competitor comparison.

Website Health Check: SEMrush can do a technical check-up of your site to find any issues. Google Analytics doesn’t have this feature.

Pricing: SEMrush is a paid service, while Google Analytics is free.

Customer Support: SEMrush offers customer support, but Google Analytics does not.

Semrush Features and Data

The feature-rich Semrush tool is ideal for enterprise businesses as well as small websites.

A total of 55 tools are currently available in SEMrush’s router, and we are constantly adding new tools. Semrush data can also be imported into tools with embedded analytics capabilities, for example.

Here are some of the most important features of SEMrush.

#1- Competitor Research

SEMrush is like having a secret tool that lets you check out how your competitors are doing with their SEO and how visible they are on search engines like Google. Here’s the kind of information SEMrush can give you:

Semrush Features- Competitor Research

Keyword Rankings for a Page: It shows where a specific page from any website ranks on search engines for certain keywords.

Keyword Rankings for the Whole Site: It tells you how well the entire website is doing in search engine rankings based on different keywords.

Website Traffic Over Time: SEMrush tracks how many people visit a website and how this changes, whether it’s increasing or decreasing over days, weeks, or months.

Backlinks to Pages and Site: It shows you all the other websites that link back to a particular page or the entire site. These backlinks are important because they help improve a website’s search engine ranking.

Top Performing Pages: SEMrush identifies which pages are doing really well on your site and your competitors’ sites.

Basically, this information from SEMrush can be super helpful in figuring out what you need to do to get your website noticed more. By understanding what your competitors are doing right (or wrong), you can tweak your own marketing strategy to get ahead faster.

2. Checking Your Website’s Health

Think of SEMrush as a doctor for your website. It can check your site to find any SEO problems or mistakes that might be stopping it from doing well on search engines like Google and Bing. Fixing these issues can really help your website show up higher in search results.

To start, it’s super easy. Just type your website’s address into SEMrush’s technical audit tool and hit the “go” button. It’s like giving your website a quick health check to make sure everything’s working great!

3. Finding the Right Keywords

The SEMrush keyword research tool is like a treasure map for finding the best words to use on your website. These words are called keywords, and they’re what people type into search engines. Using the right keywords can really help your website get noticed.

Here’s what SEMrush’s keyword tool helps you find:

  • How Often Keywords are Searched: It shows the average number of times people search for a particular keyword every month.
  • How Hard It Is to Rank for a Keyword: This is the ‘keyword difficulty score.’ It tells you how tough it would be to show up on search engine results for that keyword.
  • Related Questions and Keywords: SEMrush also shows you questions people ask related to your keyword and other similar keywords you might not have thought of.
  • Cost Per Click (CPC): This is about ads. It tells you how much it would cost every time someone clicks on an ad using that keyword.
  • Keyword Trends: You can see whether a keyword is becoming more or less popular over time.
  • Filters for Your Search: These help you narrow down your keyword search to get more specific results.

#4- On-page checker

On-page SEO is a super important part of making sure your website’s pages rank well in search engines. It’s all about tweaking things directly on your website to make it more attractive to search engines like Google. SEMrush has a tool called the on-page SEO checker that helps with this.

What the on-page SEO checker does is basically give your webpage a thorough look-over. It checks out where your page might be falling short in terms of SEO and gives you tips on how to make it better. This could be anything from how you use keywords to how your content is structured.

#5- Backlink checker

The SEMrush backlink checker tool is like a spyglass that lets you peek at the links other websites have to your competitors’ websites. These links are called ‘backlinks’.

Having good backlinks is really important because they’re like votes of confidence from one website to another, and search engines love that.

Here’s what you can do with this tool:

See Who’s Linking to Your Competitors: You get to check out all the websites that are linking to your competitors’ sites.

Find Opportunities for Your Own Site: For instance, if you notice a website is linking to several of your competitors but not to you, this could be your chance to get a link from that site, too.

Google Analytics Features and Data

Google Analytics, especially its latest version, GA4, is a really helpful tool for understanding your website better, especially for SEO (which is all about making your site show up higher in search engine results). Here’s how it helps you learn about your audience:

Demographics: This part tells you the gender and age group of most of your visitors. It’s like knowing whether your website is more popular with women or men and if they’re young, middle-aged, or older.

Users: You can see how many of your visitors are new and how many keep coming back. Plus, there’s real-time data, which means you can see who’s on your site right at that moment. SEMrush doesn’t have this feature, but it’s free in Google Analytics.

Interests: Here, you discover what your visitors are into, like travel, shopping, beauty, tech, and more. It’s like getting a peek into their hobbies or what they love to do.

Location: This shows where in the world your visitors are coming from. You can see which countries, cities, or regions most of your traffic is from.

Devices: This one tells you what kind of device people are using to visit your site – like are they on smartphones, desktop computers, tablets, or laptops.

#2- Traffic Sources

Google Analytics is great at showing you where people are coming from when they visit your website. It’s like tracking the different paths people take to get to your online house. 

Here are the main ways people might find your site:

Organic Search: This means people found your website by typing something into a search engine like Google.

Social Media Traffic: This is when people come to your site from social media platforms like Facebook or Instagram.

Direct Traffic: This happens when someone types your website’s address directly into their browser or has it bookmarked.

Referral Traffic: This is when people click on a link to your site from another website.

Ads: This is traffic from people clicking on ads you’ve put out, like Google ads.

Knowing where your visitors come from helps you understand which parts of your marketing are really working. For example, if lots of people come from social media, you know your social media strategy is doing well.

On the other hand, if hardly anyone is coming from ads, you might decide to spend less money on ads. This way, you can focus more on what’s working and less on what’s not.

#3- Content Performance & User Engagement

Google Analytics is like a tool that helps you understand how people are interacting with your website and how much they like your content. Here are some of the main things it tells you:

Bounce Rate: This is like checking how many people walk into your online store (website) and leave immediately without looking around.

Time Spent on Each Page: This shows how long people stay on each page of your website. It’s like knowing which part of your store people spend the most time in.

Number of Pages Viewed: This tells you how many different pages people look at when they visit your site. It’s like tracking which sections of your store are visited the most.

New vs Old Visitors: This helps you understand the balance between new people checking out your site and those who keep coming back for more.

User Flow and Behavior: This is like a map that shows the path people take through your website – which pages they visit first, where they go next, and so on.

#4- Conversions

Google Analytics can also keep an eye on something called ‘conversions’ on your website. Think of conversion as any action you want your visitors to take when they’re on your site.

This could be anything from clicking a link, signing up for your newsletter, sharing your post on Twitter, leaving a comment, to buying something you’re selling.

The conversion data in Google Analytics tells you what portion of your visitors are actually doing these things. It’s like having a counter that keeps track of how many visitors are not just visiting your site but also taking the actions you want them to.

This conversion percentage is super important. It’s a big deal because it’s not just about people visiting your site; it’s about them doing something while they’re there.

This could be things that help spread the word about your site or even make you money, like buying your products. In short, knowing your conversion percentage helps you understand how successful your site is, both in engaging your visitors and in financial terms.

Semrush vs Google Analytics: Data Collection

Google Analytics and SEMrush both gather lots of information, but they do it in different ways.

How SEMrush Gets Data:

SEMrush is like a detective that uses different ways to collect information. It gets data from other sources, uses its own SEMrush bot to explore the internet, and has special formulas to find out the latest stuff from Google.

How Google Analytics Gets Data:

How Google Analytics Gets Data

Google Analytics works differently. It uses a small bit of code, like a tracking chip, that you put on your website. This code lets Google Analytics watch and record what people do on your site. It’s like having a camera in a store that tracks where customers go and what they look at.

What Kind of Data They Give:

SEMrush doesn’t tell you about individual visitors to your website, but Google Analytics does. This means Google Analytics is really good for understanding each person who visits your site – like what they click on or how long they stay.

SEMrush is better for looking at big-picture stuff, like how much traffic your site gets and how it’s doing in Google searches.

So, Google Analytics helps you understand each visitor’s actions on your site, while SEMrush is great for overall trends and your website’s visibility on Google.

SEMrush vs Google Analytics Pricing Comparison

SEMrush Pricing

There are four paid plans offered by SEMrush:

SEMrush Pricing

  • Pro – $129.95 monthly
  • Guru –$249.95 monthly
  • Business – $499.95 monthly

Custom – negotiable.

SEMrush offers a good deal if you want to try their Pro or Guru plans – you can test them out for free for a little while. 

They also have a special offer if you choose to pay for a whole year at once instead of paying every month. 

Yearly Plan Discount: If you decide to pay for a year of SEMrush in advance, they’ll give you a 17% discount. This means you’ll pay less than if you were paying month by month.

Feature Monthly Pro Monthly Guru Monthly Business Annual Pro (17% off) Annual Guru (17% off) Annual Business (17% off)
Price $129.95 $249.95 $499.95 $1,071.60 $2,079.60 $4,159.60
Projects 5 15 40 Unlimited Unlimited Unlimited
Keywords to track 500 1,500 5,000 Unlimited Unlimited Unlimited
Results per report 10,000 30,000 50,000 Unlimited Unlimited Unlimited
Historical data No Yes Yes Yes Yes Yes
Content marketing tools No Yes Yes Yes Yes Yes
API Access No Yes Yes Yes Yes Yes

Google Analytics Pricing

It’s free to use Google Analytics!

Who Should Use SEMrush?

SEMrush is ideal for:

SEO Professionals and Marketers: It’s great for those who need to analyze and improve their website’s visibility in search engines.

Business Owners and E-commerce Sites: If you want to keep an eye on your competitors, find the best keywords for your content, and see how you rank on Google, SEMrush is for you.

Content Creators and Bloggers: For those who want to optimize their content to rank higher and attract more traffic, SEMrush offers valuable insights into keywords and SEO trends.

Digital Marketing Agencies: Agencies can benefit from SEMrush’s comprehensive tools for managing various aspects of digital marketing strategies for multiple clients.

Who Should Use Google Analytics?

Google Analytics is suitable for:

Website Owners of All Kinds: Whether you’re running a blog, an e-commerce site, or a business website, Google Analytics helps you understand your audience better.

Marketers Focused on User Behavior: If you’re interested in how visitors interact with your site, such as the pages they visit, how long they stay, and the actions they take, Google Analytics provides these insights.

Small Businesses: Even with a limited budget, small businesses can make use of Google Analytics to gain insights into their website performance, as it is a free tool.

Content and UX Designers: Those concerned with improving the user experience on a website will find Google Analytics useful for understanding user flow and behavior.

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Conclusion: SEMrush vs Google Analytics 2024

SEMrush and Google Analytics are both really popular tools that lots of online marketers use.

Think of it this way: Google Analytics is free and super useful for understanding your website’s visitors, so you’ll probably want to use it anyway. Then, you can decide if you want to add SEMrush to make your marketing even better.

I’m personally a fan of SEMrush for its powerful features. If you’re interested, why not try it out? SEMrush offers a free trial so you can see for yourself how it helps you with your marketing. Just head over to their website and sign up to give it a spin!

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay. You can find him on Twitter, Instagram & Facebook.

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