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Top 5 Marketing Tools for Your Online Course 2024

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This article will discuss the top 5 marketing tools for your online course.

If you believe that the most difficult aspect of creating an online course is designing it, you are mistaken. Even if you’ve created the ideal online course for your target audience, one that you’re confident will assist them in achieving their goals, visibility remains a critical issue.

Which strategy will you employ to contact prospective buyers?

There are thousands of available online courses, so adding another won’t make much difference. Rather than that, you’ll require specialized marketing tools to assist you in improving your online store and decreasing the time required to complete any tasks.

Businesses use marketing tools to spread the word about their products and services. As an online course designer, you’ll require platforms to assist you in generating leads and converting them into paying clients.

Consider the following benefits of utilizing marketing tools to promote your online course:

  • Personalization is enhanced by marketing tools that enable you to segment your audience and send them only relevant information.
  • By putting useful information at your fingertips, these technologies make it easier to collect, segment and analyze your customers’ data.
  • Beyond personalization, marketing tools aim to improve the customer experience. It reveals what your customers value, how they spend their time, and what they expect from any touchpoint.
  • These tools are easy to use; even if you have no prior marketing experience, this platform will assist you in nurturing and converting your prospects.

Top 5 Marketing Tools For Your Online Course

The following is a list of some excellent marketing platforms you should consider using to promote your online course.

1. Hubspot

Inbound marketing, which includes the sale of your online course, has been demonstrated to be the most effective strategy for all organizations.

The most frequently heard complaint from businesses is that effective inbound marketing takes a lot of time and requires a lot of software.

That is where Hubspot comes into play.


Hubspot is a straightforward CRM that enables businesses to maximize the effectiveness of their inbound marketing efforts. With over 135k customers in 120 countries, it is widely regarded as one of the world’s leading inbound marketing platforms.

When it comes to running inbound marketing campaigns, the platform comes equipped with practically every tool imaginable. This process includes lead generation, content creation, customer relationship management, performance tracking, and sales mapping.

All of the data is accessible via Hubspot’s centralized platform. As a result, you won’t need hundreds of programs to sell your online course; rather, you’ll be able to manage everything from a single platform.

Hubspot’s Workflow tab can save you countless hours by automating procedures and systems. For instance, you can segment your email list for your online course based on any criterion, from distinct buyer personas to levels of awareness.

The Hubspot platform is dedicated to simplifying tasks and ensuring the success of your inbound marketing strategy.

The most dreaded aspect of any marketing campaign is analyzing statistics, which HubSpot can also assist you with. HubSpot can provide data on all aspects of your online course’s marketing efforts.

2. Invideo

Video marketing is the process of utilizing video to promote a product or service. According to statistics, videos assist businesses in increasing traffic by 51%, sales by 34%, and brand awareness by 70%.

As a result, an online course designer should definitely experiment with creating videos that will assist their audience, aka students, in better comprehending how this particular course will benefit them.

You can use videos to engage your audience on your website, social media platforms, and YouTube, as well as in free training sessions. It enables you to differentiate yourself from the competition, resulting in increased visibility and interaction.


Invideo is one such program that can help you create exceptional videos. It’s a feature-rich online video editor that includes over 5000 customizable themes, a soundtrack library, 8 million iStock images, transitions, and filters.

This can be used to create content for your YouTube, Facebook, Instagram, Instagram Stories, and IGTV accounts, among others.

Invideo is an excellent option for video artists looking to create short videos without compromising on quality or user experience.

You can easily convert your articles and social media posts to videos with its convert text to video tool, which includes context-appropriate visuals, 50+ themes, and a natural-sounding voice that reads out the words.

3. Convertkit

Email marketing remains extremely relevant, with 9 out of 10 marketers utilizing it.

Therefore, if you wish to communicate with your customers in real-time and in the most personalized manner possible, you must invest in an easy-to-use and cost-effective email marketing program.

And the only name that comes to mind right now is Convertkit.


Convertkit is an excellent email marketing platform that was built specifically for content creators. It assists professionals in the creation of landing pages and the email-based sale of products.

The platform’s user interface is extremely intuitive. The dashboard’s four distinct sections include subscriber management, automation, landing pages, forms, and broadcasts.

This page allows you to view the number of subscribers to your mailing list, send automated emails, create landing pages, and send broadcasts to your subscribers.

You can create drip campaigns with Convertkit, which sends a series of emails to subscribers after they join a list. The procedure is extremely quick. Drag and drop emails to create your campaign messaging.

Additionally, Convertkit offers editable landing pages, which enable you to add photos, change colours, and modify text without writing any code. This landing page also includes lead management and sign-up forms to increase user engagement and collect user email addresses.

4. Hootsuite 

While there is no denying the importance of using social media to reach your target audience, maintaining a consistent posting schedule and engaging with your consumer base can be exhausting and time-consuming. That is why Hootsuite was included in our list.


Hootsuite is an excellent social media management tool that enables you to manage all of your customer service channels in one location, including social media, SMS, Whatsapp, and live chat.

Hootsuite enables you to monitor customer responses, publish updates, and communicate with potential customers across over 35 popular social media platforms, including Twitter, LinkedIn, Facebook, Foursquare, and WordPress blogs.

You can use Hootsuite as a course creator to communicate effectively with your customers and gain insight into how these platforms are performing for you.

Hootsuite will send you a weekly email with statistics on daily clicks, the geographic location of those who clicked, the most popular links, and the top referrers.

5. Buzzsumo

Prior to launching your online course, you must begin creating engaging content for your target audience to familiarise them with you and gain their trust in your abilities. However, content discovery can take a significant amount of time.

This is where BuzzSumo enters the picture.

Top 5 Marketing Tools for Your Online Course

Buzzsumo is a content marketing company that specializes in quickly locating thousands of topics relevant to your domain. The platform crawls your competitors’ websites to determine which content has garnered the most attention.

This can be used to create a content calendar and get started posting content without worrying about topics.

Not only that, but you can also promote your online course by collaborating with industry influencers. For instance, Buzzsumo enables you to easily contact employees of a particular company via Twitter.

Conclusion: Top 5 Marketing Tools For Your Online Course

These are the most widely used marketing methods, and you should make use of them whenever possible when promoting your course.

The benefit of using these applications is that you can get your project done quickly without having to hire professionals or spend hours learning all of the technical jargon involved.

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Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay. You can find him on Twitter, Instagram & Facebook.

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