Unbounce is a powerful platform that allows users to create effective, high-converting landing pages and run comprehensive A/B testing campaigns.
With Unbounce, marketers can quickly and easily test multiple versions of their websites with minimal effort.
The pricing structure for Unbounce makes it accessible to businesses of all sizes, allowing them to get the most out of their marketing campaigns without breaking the bank.
Let us check out Unbounce pricing plans.
What is Unbounce?
In the past, “landing page” was merely another marketing jargon used to make marketers seem intelligent.
Six men, including Unbounce CEO Rick Perreault, really felt that landing pages were the next greatest thing in marketing, while most buzzwords perish as soon as they are said.
The team had nothing except a 500-square-foot room in Vancouver and an untested marketing strategy when it set out to improve consumer experiences.
Today, Unbounce’s landing page technology is responsible for over 500 million conversions across 15,000 clients.
There’s no doubt as to why Unbounce is one of the most popular and well-respected landing page firms in the world, with a highly motivated staff sharing distinct and diversified core beliefs in service to its clients.
However, it is one thing to have an excellent market reputation.
This is the most significant question: Is Unbounce the proper application for me? To determine the answer, let’s examine how Unbounce may benefit your company and increase conversions.
Unbounce Pricing Plans
Unbounce has three primary plans as of 2024: Build, Experiment, Optimize, and Concierge.
Build:
Create and launch high-converting landing pages effortlessly for just $74 USD per month, or $99 billed annually (save 25%). This plan includes:
- A landing page builder
- Unlimited landing pages, popups, and sticky bars
- A form builder
- Free page hosting
- Built-in AI copywriting
- Custom scripts
- 1,000+ integrations
- Unlimited conversions
- 1 root domain
- Unlimited subdomains
- Up to 20,000 monthly unique visitors
- Customer support via phone, email, and live chat
Experiment:
Run unlimited A/B tests on your landing pages with our no-code tool for $112 USD per month, or $149 billed annually (save 25%). This plan includes everything in Build, plus:
- Unlimited A/B testing
- Test unlimited page variants
- Dynamic text replacement
- Advanced reporting
- Industry benchmarks
- 2 root domains
- Unlimited subdomains
- Up to 30,000 monthly unique visitors
Optimize:
Boost your post-click conversions by an average of 30% using AI optimization for $187 USD per month, or $249 billed annually (save 25%). This plan includes everything in the Experiment, plus:
- AI optimization
- Audience insights
- Advanced targeting
- Custom scheduling
- 3 root domains
- Unlimited subdomains
- Up to 50,000 monthly unique visitors
Concierge:
Maximize your conversions with dedicated support and scalable options, starting at $649 USD per month with custom pricing that grows with you. This plan includes everything in Optimize, plus:
- A dedicated customer success manager for ongoing support
- Access to implementation services
- Client and user management
- Unlimited client instances
- Audit logs
- Starting at 5 root domains
- Unlimited subdomains
- Starting at 100,000 monthly unique visitors
- Flexible add-on plans to pay as you grow
All plans offer customer support via phone, email, and live chat.
What Makes Unbounce Worth Its Price?
1. Integrations:
If you’re not new to lead generation, you should be aware of the need of using third-party solutions, such as email marketing and marketing automation software, to put your gathered leads to use.
After integrating these applications with Unbounce, you can add them to your lists.
Unbounce is likewise cognizant of this, which is why the landing page editor includes native connectors for managing your leads.
Unbounce also supports Zapier connectors if your preferred tool is not included among the native integrations.
This enables hundreds of app connections, allowing you to automate your marketing routine even further.
2. Popups and sticky bars:
Not all of your readers will visit your landing pages directly. Some will go to other pages on your site.
Setting up a sticky bar or pop-up form on your website will allow you to collect these visitors and convert them into leads.
To assist you to determine which of the two you should use on your site, you can input your domain in the Sneek Peek area to see how either would seem.
Once you’ve selected one or the other, you’ll see that developing them is identical to building landing pages.
Choose from the available templates to avoid creating your popup or sticky bar from the start.
Similarly to developing landing pages, you can construct your popup or sticky bar from scratch or use the template builder to have complete control over its appearance.
When altering either, you have access to Unbounce’s drag-and-drop editor. Add new items and modify existing ones with ease to obtain the desired appearance and feel.
After developing the form or bar, you must choose the website or web page on which it will display.
You may also configure how it will show on the specified website by setting triggers, periodicity, and other factors.
Finally, you must copy and paste the produced code to the location on your website where you want the popup or form to appear.
3. Using Smart Traffic:
Instead of manually doing A/B testing, you may utilize Smart Traffic from Unbounce.
It will automatically direct users to the page with the greatest conversion rate, as determined by the data collected by the tool.
When the functionality is enabled, the variations will undergo an initial learning period.
It evaluates the behavior and characteristics of visitors to determine the variation to which they will react best.
4. Running A/B tests:
If you’re a fan of A/B testing, copy the current page to generate a variation that can be edited and run alongside the original.
You may generate as many page versions as necessary. However, ensure that as few components as possible are put to the test.
The purpose of A/B testing is to find which variation converts better so that conversion rates may be increased.
Extreme alterations that render the variations indistinguishable from the original page will not provide the best results for your test.
Before releasing the versions, you must determine their respective weights. Setting the percentage will decide the frequency with which they are shown to visitors.
5. Using dynamic text replacement:
Personalization is one of the most effective strategies to enhance conversion rates.
By including visitors’ names in the page’s content, you may urge them to click your button or complete your form.
In the case of Unbounce, it is possible to run paid advertisements and display on landing pages the keyword that the visitor selects for organic search.
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Conclusion: Unbounce Pricing 2024
Unbounce is a great tool for businesses looking for an easy way to improve their web presence and maximize conversions from their digital efforts.
With its flexible pricing plans and wide range of features, Unbounce gives marketers all the tools they need to customize their websites in order to drive better results.
With Unbounce, businesses of any size can have access to powerful website optimization tools at an affordable price.
Whether you’re a small business looking for a cost-effective solution or an enterprise organization interested in running large-scale A/B testing campaigns, Unbounce has the perfect package for you.
Take advantage of all that Unbounce has to offer and start optimizing your website today!
