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Leadpages vs Unbounce 2024: Which One Is The Best Landing Page Builder?

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Leadpages and Unbounce are the most important and reliable landing page software, both are extremely remarkable in maintaining its efficacy. In this article, I compared these two amazing landing page builders, lets check out Leadpages vs Unbounce detailed comparison.


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Best for

Small Business who need a professional landing page builder tool.

Digital Marketers, Businesses who need to move fast.

  • Notification Window Boxes
  • A/B Split Testing
  • Collects Leads from Facebook
  • Goal Based Campaigns
  • Assorted Templates
  • Conversion Tools
  • Easy Learning Guide
  • Affordable Pricing Plans
  • Easy To use Landing page Tools
  • Stellar Customer Support
  • Helpful Preview Option
  • Arrange extended retailing funnels
  • Data and Analytics can be confusing
  • Less number of forms
Ease of Use

Simple Assistance and Drag and Drop Functionality with a great set of tools.

Ease to use page editor. Advanced features are harder for beginners though.

Value For Money

Affordable Pricing plans for the small business and for the solopreneurs.

Highly-priced plans with high requirement of complexity.

Customer Support

Customer support is limited to email in lowest plan. Highest plans have phone support

Stellar Customer Support in all plans. Guidance in the enterprise plan.

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I’m excited to take you on a journey into the world of Leadpages vs. Unbounce! These two tools are famous for creating awesome landing pages, and I’m here to share what I’ve discovered.

Imagine a face-off between Leadpages and Unbounce, both trying to be the best at making landing pages. 🏆💥 Leadpages keeps things simple, while Unbounce lets you be really creative. I’m on a mission to find out which one is easier to use, has more choices, and, of course, gets the best results.

I’ll dig into all the details, like the ready-made designs, drag-and-drop features, and how well they work with other tools. But it’s not just about those things – it’s also about how much they fit into what I need for my online work.

Join me on this adventure as I explore the features, compare how they work, and decide which is the winner in the Leadpages vs. Unbounce face-off. Ready for the showdown?

Let’s Get Started 😊

Bottom Line Upfront:

Having personally experimented with both Leadpages and Unbounce  for creating landing pages, I’ve gathered some insights that might help you decide between the two.

Leadpages is incredibly user-friendly, making it an excellent choice for beginners or those who need to get landing pages up quickly without much fuss.

It’s also quite affordable, which is a big plus for small businesses or individuals just starting out.


However, if you’re looking for more advanced features, particularly in terms of design flexibility and A/B testing capabilities, Unbounce is the way to go. Its drag-and-drop builder allows for more customization, enabling you to fine-tune every aspect of your landing page for optimal performance.


Moreover, Unbounce’s A/B testing tools are superior, providing valuable insights that can significantly improve your conversion rates.

Based on my experience, I highly recommend Unbounce for anyone serious about maximizing their online marketing efforts, despite its slightly higher price point.

Get Started With LeadPages here.

The Main Differences Between Unbounce vs. Leadpages

Let’s explore the world of landing page Builders and compare Leadpages and Unbounce to determine their key differences.

Leadpages Overview - Leadpages vs Unbounce

Leadpages makes designing landing pages easy with its stylish templates and intuitive guidance. Customizing captivating pages has never been simpler. Leadpages enables users of all skill levels to easily create attractive and impactful landing pages.

On the other hand, Unbounce offers unparalleled freedom and customization, letting you shape your landing pages to match your unique creative vision.

It allows you to create pages that reflect your brand and design. This platform enables personalized landing page creation that aligns with brand identity and marketing goals.


Unbounce Overview-Leadpages vs Unbounce

Whether you’re a business, marketer, or creative free spirit, the choice between Leadpages and Unbounce comes down to your style and goals.

It’s like choosing the right brush for a painting. So, are you ready to dive into the world of landing pages and paint the digital canvas of your dreams? You can choose either Leadpages or Unbounce. Let your creativity soar!

Do You Know: Unbounce surveyed 750 consumers and 395 marketers, and—while both groups already know slow page load times affect consumer behavior—nobody’s doing enough to avoid the consequences.

Leadpages Reviews And Overview


Leadpages is a popular landing page builder for small and medium-sized businesses. It claims to be “the most effective and affordable way for small businesses to connect with an audience, collect leads, and close sales.” With Leadpages, you can easily create landing pages, pop-ups, and alert bars.

Leapages also offers other features that can help with lead generation. These include popups and alert bars. If you want detailed insights into LeadPages, check our Detailed Leadpages reviews here.

Unbounce Reviews And Overview

Unbounce is a helpful tool that lets people create really effective marketing campaigns. You can make things like landing pages and pop-ups that are great at getting people to take action.

Unbounce is used by a diverse range of customers, including individuals and big companies, with over 120,000 users.

Famous brands like New Balance and Campaign Monitor trust it for their marketing needs. It’s a smart choice for anyone who wants to make their marketing work really well.


  • Unbounce is offering a 20% discount on all its plans. Check out the latest Unbounce Coupon Code to get amazing discounts on these landing page builders.

So, who is the ultimate winner: Leadpages or Unbounce? Of course, the answer is dependent on what you’re looking for:

Comparing The Templates

When it comes to designs, Leadpages and Unbounce each have their own unique selections that are available for users. Leadpages has a carefully chosen set of templates, emphasizing quality over number.

Leadpages Tamplates

Leadpages’ simple and elegant styles make it a good choice for people who like things to look clean and professional.

On the other hand, Unbounce has a large library of landing page templates that can be used for many different businesses and users. People who want to make a big impression will love the bold and current designs.

You can be creative with Unbounce’s designs, which let you try out different features and styles to make a landing page that stands out.


Both systems automatically adjust themes for consistent user experience across all devices. Leadpages is all about beauty and simplicity, while Unbounce is all about being flexible and creative. Your choice between the two will depend on how you like things to look and how you want to make people feel.

Whether you like the polished look of Leadpages or the fresh ideas of Unbounce, both platforms give you the tools to make landing pages that look great and work well.

Unbounce vs. Leadpages Ease of Use

When it comes to ease of use, Leadpages and Unbounce both offer different experiences that are based on how each person likes to work.

Leadpages is great at keeping things simple and has an easy-to-use design for people who want a smooth and quick process. The drag-and-drop editor and focused templates make it easy for beginners to create good-looking landing pages.

Unbounce has a powerful and useful feature set, but its layout is more complex for those seeking greater control over their sites.

It offers extensive design options for customizable landing pages.

Verdict: Leadpages is great because it is easy to use for people of all skill levels, while Unbounce is better for people who are willing to take the time to learn more about its many tools. Which platform you choose depends on how comfortable you are with complexity and how much you want to change things.

Comparing the Drag-and-Drop Editor

Leadpages Drag-and-Drop Editor

Leadpages comes with two editors, one of which is the time-honored Standard Editor, while the other is the brand-new Drag-and-Drop Editor.

To begin, the first version of Leadpages’ editor was known as the Standard Editor. It came out a very long time before its counterpart that used drag-and-drop.

Leadpages Drag-and-Drop Editor

It should come as no surprise that the Standard Editor is compatible with most Leadpages templates, as it is the default choice. It turns out that this option is now the most popular.

All of this is because the majority of users choose to move forward with the static editing process rather than the dynamic Drag-and-Drop Editor.

Customers who prefer quick, simple, and accurate editing should use the Static Editor.

Adjusting layout attributes and learning the ropes of creating a landing page can be done quickly and easily, taking only minutes to complete.

Unfortunately, there is a price to pay for this level of ease. The Standard Editor provides a foundation for customization that is somewhat fixed and has only a limited degree of adaptability.

Unbounce Drag-and-Drop Editor

Unbounce Drag-and-Drop Editor

A Drag-and-Drop Editor is used to customize pages on Unbounce.

Although its core functionality may be comparable to other drag-and-drop builders, the Unbounce editor takes a distinct approach.

Unbounce incorporates virtually all important capabilities on a single interface, unlike other landing page builders like Leadpages that prioritize ease of use.

Analytics: Leadpages vs Unbounce

If you don’t know what your customers like, it’s hard to make web pages they’ll enjoy and take action on. This could lead you to spend money on the wrong marketing tactics.

By using website data, you can make web pages that match your customer’s preferences.

Now, let’s talk about how you can see data using Leadpages or Unbounce.


Unbounce has a dashboard that shows you how well your web pages are doing in real-time. It uses smart AI to show people the web pages they’ll like, and it can increase the number of people taking action by 20%.


Leadpages lets you see detailed data for your web pages. You can see how many people see them, how many take action, and more. You can even reset the data.

You can also see data by the hour and by the day for different periods.

The Winner: Unbounce

Unbounce wins because of its AI feature that increases action by 20%.

🚀 Tips for Great Landing Pages 🚀

Making landing pages that work is a mix of art and science. Here are some tried-and-true and personal tips for making landing pages that convert:

Clear and Compelling Headline: Grab attention with a short title that describes the value of your offer. For example, “Unlock Your Inner Chef with Our Exclusive Cooking Course!”

Engaging Visuals: Use high-quality photos or movies that speak to your audience. A picture of a delicious meal from our cooking class attracted food lovers right away.

Concise Copy: Keep your content succinct and focused on benefits. Use bullet points to highlight key features.

Call-to-Action (CTA): Make sure your CTA is noticeable. Use colors that stand out and text that tells people to do something, like “Get Started Now” or “Claim Your Spot.”

Social Proof: Showcase reviews, comments, or content made by users. Sharing a student’s success story made people trust our course and sign up.

Mobile Responsiveness: Make sure your page looks great on all devices by making sure it’s mobile responsive.

Minimize Distractions: Keep the design clean and free of links that aren’t needed. Our sign-up rates increased by 30% when we focused on one goal.

Urgency and Scarcity: Create a sense of urgency with limited-time offers or countdown timers. A “Limited Seats Available” tag drove a surge in registrations.

A/B Testing: Try out different things all the time to improve efficiency.

Fast Loading Speed: A page that loads quickly ensures a smooth user experience. When we worked to improve start times, our bounce rates went down by 20%.

Remember that a good landing page changes over time. Always keep an eye on analytics, get feedback, and change to meet the changing wants of your public. Your landing page can be a strong tool that helps you reach your goals and increase sales.

Comparing The Other Features (Leadpages vs Unbounce)

Many factors go into making an attractive and useful website. The significant aspect is the landing page of the website. Predominantly, most of the sales conversions happen from the landing page.

Both Leadpages and Unbounce have proven to give possible services. Their features are competitive with each other. Following are the features provided by Leadpages and Unbounce:

Leadpages Features

  • Landing page builders:  Effective and customized landing page creation is facilitated by the builder feature. This increases your customers’ conversion rate.

1. Drag & Drop Interface: Leadpages vs Unbounce


The drag and drop is the highlight of Leadpages. Customizing web or landing pages is easy with drag-and-drop functionality.


The first thing to know is the drag-and-drop landing page. Other important elements include CTA buttons, page sections, and text boxes.

They have additional features like embedded videos and customization of  HTML of any type. Most of all, this builder tool makes them easy. 

Unbounce Features


This is the strongest feature of both software tools. Using and navigating the software is extremely easy.

2. High Mobile Responsiveness: Unbounce vs Leadpages

High Mobile Responsiveness: Leadpages vs Unbounce


All the pages, templates, pop-ups, and websites are compatible with any device. They are mobile-friendly to avoid any inconvenience to the audience.


It’s easy to switch between desktop and mobile views with Unbounce’s landing page builder. Editing elements to fit the mobile screen is all that’s left before publishing.


The mobile phone incorporates almost all the activities. Hence, a web page needs to be mobile-compatible. Leadpages and Unbounce do a good job with this feature.

3.  Page load speed Of Leadpages vs. Unbounce


Leadpages landing pages load 2.4 seconds faster than the industry average, so you can always beat your competitors to the sale.


Accelerated Mobile Pages is one of the latest features added to this landing page builder. It boasts 85% faster standard mobile pages. Hence, your pages will show higher conversions and more content views.


Every software today is competing to have a higher loading speed. Leadpages and Unbounce are not far behind. Both landing page builders claim to have a high-speed percentage of page load on any device.

4. Duplicate and Edit:

Duplicate and Edit


You can duplicate any landing page to edit and reuse it.

  1. Click on the Actionsmore menu next to the page you’d like to duplicate in your listing view.
  2. Select Duplicate.
  3. Name your duplicate page and click Start Building.
  4. Your new duplicate page will open in the builder, and you’re free to start editing.

The duplicated page preserves all the attributes of the original page.

Your duplicated page will have the same integrations, content, and styles as the original. You can freely edit the duplicated page without affecting the original one.


Duplicating your Unbounce pages is a useful way to keep previous versions or work on drafts.

1. Navigate to the All Pages screen to view a list of your Unbounce pages.

2. Click the three dots (ellipsis) next to the page you want to duplicate.

3. Select Duplicate from the list of options:


4. A prompt may appear, giving the option to duplicate only active or inactive variants.


Click the Duplicate button.

You’re all set!

The duplicated page will be labeled as ‘copy 1’, and any changes made to it will not affect the original page.


Since everyone is short of time nowadays, this is a well-thought-out feature considering the consumer’s requirements.

Want to know the top 3 best Leadpages Alternatives? Read our dedicated article comparing Leadpages with its top 3 alternatives.

Unbounce vs. Leadpages: Benefits


With Leadpages, you get to experience some amazing benefits.

  • You can publish your designed material across various social media platforms.

Leadpages lets you do this hassle-free. Since it integrates with the WordPress site, you can publish your content effortlessly.

For sites other than WordPress, you only have to copy and paste the HTML address to the website of your choice. Facebook is much easier, too; simply use Leadpages’s direct URL, and you’re done. 

Leadpages Benefits

  • LeadBoxes

One of the most popular features inside Leadpages is LeadBoxes. LeadBoxes are boxes like this that can be configured to appear when you click on the text, an image, or a button.

  • Leads through FaceBook

Leadpages allow you to capture leads directly from Facebook. You can encourage leads to engage with your Facebook post and schedule a follow-up for those who don’t.

  • Lead Links

The Pro Pricing Plan offers a distinctive feature to connect your current subscribers to a webinar. Confirmation of identity is not required for them. This is known as LeadLinks capacity.

  • Customer service

In comparison to other similar landing page Builders, Leadpages offers the best customer service that is approachable, prompt, and accommodating.

Unbounce:Unbounce Benefits

  • Developer-free campaigns

With the Drag-N-Drop landing page tool, you can quickly start campaigns and leverage personalized landing pages and notification bars without needing to have coding skills.

  • Assorted templates

More than one hundred landing page templates and other features are designed to provide the user with complete authority to create and personalize from beginning to end.

  • Goal-based campaigns

You can create campaigns that ensure conversions by utilizing features like Dynamic Text Replacement, which maximizes your efforts.

Leadpages vs Unbounce: Pricing

Leadpages Pricing Plans 

Leadpages offers two pricing plans, Monthly and Annual, which are further divided into three more options.

Leadpages Pricing-Leadpages vs Unbounce

Standard, Pro, and Advanced. Apart from the high-level features, which are unique to the Advanced version, the basic ones are common across plans. The rates are as follows:

  • Weekly Group Coaching
  • Facebook and Instagram Ad Builder
  • 40+ Standard Integrations
  • 200+ Free Templates
  • Free Hosting
  • Unlimited Traffic and Leads
  • Unlimited Alert Bars
  • Unlimited Pop-ups
  • Unlimited Landing Pages
  • Connect Your Domain
  • Site Builder

Plan 1 – Monthly:

  •  Standard    – $37/month
  • Pro                $79/month
  • Advanced     – $321/month

The features vary pricing-wise. As you go higher in the plans, you unlock more features to your benefit.

Plan 2 – Annual

  • Standard    $25
  • Pro              $48
  • Advanced  – $199

For both the monthly and annual plans, certain features remain consistent across the tiers, including unlimited landing pages, notification bars, default personalized domains, and more.

However, several features are specific to each plan level and are only available when opting for a higher-tier plan. Sub Accounts, for instance, are exclusively provided with the Advanced plan in both monthly and annual cycles.

The standard plan accommodates 1 site, the Pro Plan covers 3 sites, and the Advanced Plan supports up to 50 sites. This results in varying features based on the selected plan.


Unbounce Pricing Plans

Similar to Leadpages, Unbounce also has two pricing cycles: Monthly and Annual. However, the bifurcations are unique for this one. There are four categories, namely Launch, Optimize, Accelerate, and Scale. Also, Unbounce provides unlimited landing pages, pop-ups, and sticky bars.

  1. Launch – This plan is recommended if you are a beginner business person who has just been introduced to the world of landing pages. All that is necessary to successfully design your landing page without the help of a web designer or developer is offered here.
  2. Optimize – This plan works for you to enhance your landing page and convert leads. All features in Launch, plus additional ones such as A/B Split Testing and another landing page Builder, help you optimize your transformations easily.
  3.  Accelerate – If you have a booming business at the brink of expansion and need that extra push, this plan is perfect for you. All the features of Optimize, along with added limits, speed up your growth.
  4. Scale  – Your business is through the roof, but all you need is more traffic coming your way, so this plan will surely take you to new heights. All the features of Accelerate plus bandwidth for reaching the maximum number of people. 

Unbounce Pricing

Let’s talk numbers now.

Plan 1 – Monthly 

  • Launch – $80/month
  • Optimize – $120/month
  • Accelerate – $200/month
  • Scale – $300/month

Plan 2 – Annual

  • Launch – $72/month
  • Optimize – $108/month
  • Accelerate – $180/month
  • Scale – $270/month

There is a free-of-cost 14-day trial for all the plans. Some features are common as well, such as inexhaustible landing pages, notifications, and sticky bars. The Annual plans offer a 10% discount for all three.

Available features increase as you upgrade the plan. The conversions move from 500 to 3,000 from Launch through Scale Plans.

The leads move from 20,000 to 50,000 visitors to the page. And default domains that connect move from 1 to 15 across the plans.

Which Landing Page Builder Is Right for You?

Leadpages and Unbounce both have a lot of themes that make it easier to build pages quickly. But while Leadpages gives all users access to more than 500 free and paid templates, Unbounce only has about 125, which is about a fifth of what Leadpages has.

Both Leadpages and Unbounce offer themes for various types of businesses. Additionally, you can refine your choices on both platforms by selecting the type of campaign page you intend to create.

However, Leadpages further narrows down its landing page templates based on their conversion performance, whereas Unbounce allows you to concentrate on themes with specific features.

The available themes represent another notable distinction. While both Leadpages and Unbounce provide landing page themes, Leadpages also encompasses website designs, while Unbounce offers a greater variety of themes for sticky bars and pop-ups.

Overall, Leadpages is the winner of this round because it has more well-designed themes and a bigger range of them.

Unbounce Reddit Comments:

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Leadpages Customer Review

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Unbounce Customer Review

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Quick Links:

FAQs on LeadPages vs Unbounce:

👉Is it possible to shift my Leadpages from one account to another?

Yes. There is a procedure for it. It is known as a domain transfer that is predominantly done so that the statistics for views and visitors, as well as conversions for the page, will be maintained. If the pages to be shifted are few in number, you can simply download them and then upload them on the other account. It should not take more than a few minutes, ideally. Permissions from both accounts need to be sought, after which a timely appointment will be provided to you for the transfer. During this schedule, all campaigns for ads will be paused.

🤟Does Unbounce trail the distinctive visitors on my page?

Yes. We use a specific HTTP cookie to identify users and improve the web experience. It is known as ubvs. It keeps track of the visitor, unacknowledged, of course, to identify returns to the page in the future. The ubvs will be hoarded in your browser. In the case of another browser being used by the visitor, it will be accounted for as a new distinctive visitor on the page. However, repeat visits done in under 180 days will be accounted for as the same. After that, by default, the settings will change the visitor to a new one on the page.

🤙Can I personalize my social media posts with Leadpages?

Of course. If you want your Unbounce page on various social media, then it has to look attractive. For this reason, you can include a distinctive image, a name to go with it, and an elucidation. You can utilize our personalized code known as Open Graph Tags to describe the content of your landing page on Unbounce.

Conclusion: Leadpages vs Unbounce 2024 | Which One To Choose?

After looking into Leadpages vs. Unbounce, I’ve come to a satisfying conclusion: both are winners in their own ways. 🏆

💪 Leadpages brings the simplicity that makes creating landing pages a breeze, while Unbounce gives me the creative freedom to design pages exactly how I want.

Leadpages has a user-friendly charm, and Unbounce’s customization options are simply fantastic. They each have their strengths, and I’m thrilled to have both in my toolkit.

So, whether I need a quick and easy page or one that’s intricately tailored, I can rely on Leadpages and Unbounce to get the job done. It’s a fantastic feeling to know that I have these versatile options at my fingertips. 🚀🎉

If you can’t decide between the two, know that both can help your landing page game in a lot of ways.

Feel free to try them out and see which one resonates best with your needs. And as always, if you have any questions, I’m here to help you make awesome landing pages! Feel free to ask.

Leadpages On Youtube

Unbounce On Youtube

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay. You can find him on Twitter, Instagram & Facebook.

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