If you’re in the business-to-business (B2B) space, then you know that generating leads can be a challenge. You also know that without leads, your business will stall and eventually fail. The good news is that there are a number of tried-and-true lead-generation strategies that you can use to get the wheels turning again.
Below, we’ve outlined 7 B2B marketing strategies for lead generation that you can start using today.
Table of Contents
8 B2B Marketing Strategies For Lead Generation
1. Publish Whitepapers, E-Books, and Case Studies
One of the best ways to generate leads is to offer something of value in exchange for contact information. This could be a whitepaper, e-book, or case study—essentially, anything that would be helpful for your target audience.
Once you have something like this created, promote it across your website and social media channels. You can also reach out to relevant industry publications and ask if they’d be interested in featuring your content.
2. Host a Webinar or Podcast Episode
Another great way to create valuable content is to host a webinar or podcast episode. This allows you to position yourself as an expert in your industry while also providing helpful information to your target audience.
As with whitepapers and e-books, you can promote your webinar or podcast episode across your website and social media channels. You can also reach out to relevant publications and see if they’d be interested in featuring your content.
3. Use LinkedIn Advertising
LinkedIn is a platform that’s beloved by B2B marketers because it’s filled with business professionals who could potentially be interested in what you have to offer.
LinkedIn Ads is a paid platform that allows you to target your ads specifically to the types of people who are most likely to be interested in your product or service.
You can target by job title, company size, seniority level, and more, which gives you a lot of control over who sees your ads. LinkedIn Ads can be an extremely effective way to generate leads for your business.
4. Implement Google AdWords
Google AdWords is another effective tool for generating leads. Just like LinkedIn Ads, Google AdWords allows you to retarget people who have visited your website but haven’t converted it into a lead yet.
Google AdWords also allows you to target people based on keywords that they’ve searched for on Google.
When creating your Google AdWords campaign, make sure to use negative keywords so that you don’t waste money on irrelevant traffic.
5. Make Sure Your Website is Optimized for Lead Generation
If you want people to fill out a form on your website, then you need to make sure that your website is optimized for lead generation.
This means having a well-designed website with a clear call-to-action (CTA). It also means making sure that your contact forms are short and easy to fill out—the last thing you want is for someone To abandon their lead form because it’s too long or complicated.
6. Use retargeting pixels.
Retargeting pixels are snippets of code that allow you to track the people who visit your website and then show them targeted ads as they browse the internet.
Retargeting pixels are an effective way to generate leads because they allow you to stay top of mind with people who have already shown an interest in what you have to offer.
Amtrak does an excellent job of using retargeting pixels—if you visit their website and then browse the internet, chances are good that you’ll see an Amtrak ad at some point during your web browsing session.
When creating your own retargeting pixel campaigns, make sure to create different campaigns for each stage of the buyer’s journey so that you can show people ads that are relevant to where they are in the purchasing process.
For example, someone who has just visited your website for the first time is going To need To see different ads than someone who has visited your website multiple times and filled out a lead form.
7 . Reach Out To Your Network
Finally, don’t forget about the power of word-of-mouth marketing. If someone in your network likes what you’re doing, they’ll be happy To tell their friends, family members, and colleagues all about it.
So, make sure To keep them updated on any new developments at your company —you never know when they might mention you To someone who could use what you have To offer.
8. Sponsor an Industry Event
Another great way to generate leads is to sponsor an industry event. This will get your brand in front of potential customers who might not otherwise be aware of it.
If you sponsor an event that’s relevant to your business, you’ll be able to reach a whole new group of people who could become leads. Make sure you choose an event that’s well-attended and that will reach your target audience.
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Conclusion: B2B Marketing Strategies For Lead Generation 2024
These are just a few ideas To get You started On generating more leads For Your business. The most important thing Is TO experiment With different strategies And see what works Best For Your Company And Your target audience.
The most important thing Is TO experiment With different strategies And See What Works Best For Your Company And Your target audience.
What works For one company May not work For another, so it’s Important That You Find The Right mix Of strategies That Work Together To help You meet Your overall lead generation goals.