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How To Target Competitors Followers On Instagram 2024

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Instagram is a social media platform that allows you to share photos and videos with friends, family, and the world. Instagram has over 700 million active users around the world, making it one of the most popular forms of social media today.

People use this app to post selfies, images from their favorite places or food they’ve eaten for dinner; however, there are some who use this as a way to make money. This method can be found by targeting your competitors’ followers on Instagram which will allow you to get more sales than ever before.

In this day and age, social media has become a huge part of everyone’s life. One popular social media platform is Instagram, which allows users to post pictures with captions or stories for their followers to see.

With almost 800 million active monthly users (Statista), it is no surprise that brands are taking advantage of the interest in this app by targeting competitors’ followers on Instagram (Hootsuite).

Whether you want to gain more exposure for your own brand or steal away some potential customers from one of your competitors, here are four tips that can help you target competitors’ followers on Instagram. 

Your audience should be intrigued enough at this point to read the rest of the blog post.

 If so, it’s time to target your competitors’ followers. Almost every person and business is on social media today and one of the most popular platforms is Instagram.

But how do we keep up with the growing competition on this platform? Well, there are several ways that you can gain more followers on Instagram but one of them is targeting your competitor’s followers by using hashtags such as #followback or #f4f (Follow for Follow).

“The reason why I am writing this is that everyone wants to grow their following, but most don’t know-how. The easiest way to do this is by targeting your competitors’ followers. So you are probably wondering, “How are you going to target my competitor’s followers?” Well, let me show you.

Ways to Target Competitors Followers on Instagram-

Ways to Target Competitors Followers on Instagram-
image credit- iStock

Targeting your competitors’ followers on Instagram can be very useful, as it is a platform you’ve already established yourself on.

This article aims to show you how to target relevant users for your Instagram account by using hashtags and following techniques.

Note: This method would also work for any other social network that is based around hashtags and interests e.g. Pinterest, Twitter etc.

Once you have selected a social media platform to target your competitors’ users on, it’s necessary that you know what hashtags they are using and which groups of people use those hashtags.

In the image below I have provided an example of how to do this for Instagram, but can be applied to any other social media platform.

To conduct a thorough competitor analysis for an Instagram account, first, carry out a hashtag search for “fashion” or any other keyword you wish to target.

Search for this term by clicking the magnifying glass at the top right-hand corner of your screen and selecting ‘Top posts’.

On the left-hand side menu navigation, click on ‘Explore’. Once you have navigated to explore, select the magnifying glass again and select ‘Hashtags.’

On this page, you will now be able to see a list of relevant hashtags for any term you search. Your objective here would be to identify which hashtags your competitors are using, ensuring that they’re targeting a wide audience. You can use this same process for any other hashtag you wish to target on Instagram, Pinterest or Twitter, etc.

image credit- Pixabay

Once you have found the hashtags your competitors are targeting, send them a follow request! This is an important aspect of targeting users and should not be overlooked.

As we all know Instagram is a popular social media site with over 150 million users and growing.  It is tucked between Facebook and Twitter as one of the biggest social networks out there today, making it a great marketing platform for companies that want exposure.

While this is not yet another article telling you how to use Instagram I am going to tell you how to use it for marketing purposes.  This method is very simple, I have personally used this method on my own Instagram account which currently has over 4500 followers and growing daily.

The first thing you need to do is find a popular competitor’s page on Instagram and go to their follower profile (make sure their account is public).  You are looking for accounts within the same niche as their page, you are not looking to promote your business instead you are to collect info on certain niches so you can find related accounts.

This is the part that takes a little bit of work and time, it generally will take about 10 to 20 minutes depending on how many accounts you can find.  You want to spend this time wisely though because if you choose the right kind of competitor’s page then other similar pages should follow them (if they don’t already).


The Dos-

* Are following more than 100 people daily (there is no use in getting no value from your followers).

* Do not unfollow people on a daily basis (you might feel the same as I do, I unfollow everyone if they don’t follow me or engage with my content).

* Engage with their followers. No one will care about you following them, but showing that you’ve noticed what they’re doing makes them feel like you care.

* Make sure that the content they post is related to your target (not only does it show that you’re interested, but it makes them feel better about getting attention from a competitor).

The Don’ts-

* Don’t unfollow random people once in a while (again, like I said, you’re not gaining anything from those people).

* Don’t follow back to everyone (you’ll look too desperate and it won’t be as meaningful when you do decide to stop engaging with them).

* Do not comment “nice pic” or “cool” on posts that don’t require such a comment. You’re just here for attention, not appreciation.

* Do not follow back everyone that follows you (you’ll look weird and it’s just a lot of work).

Why is it Important to Target Competitors & Followers on Instagram-

image credit- iStock

Instagram was once a small platform for sharing photos with friends and family. The photo app now has over 700 million active users, but many business owners are just now starting to realize the real value of the platform.

There is no doubt that Instagram is an amazing visual platform where you can create advertisements that are featured in the newsfeed of targeted users.

The main reason to target competitors and followers on Instagram is that they already have a massive following which you can tap into. If someone has 100,000+ active users who follow them, this means that their posts reach these people, and you can tap into this by targeting

them. Having a targeted user base is great because if they like what they see, then the chances are high that they will follow you as well.

By now you probably know that Instagram now has adverts, which means that businesses all over the world are competing for market share on the platform. This means that you will need to work even harder if your competitors are already on the platform and have a lot of followers.

The fact is, they might be spending thousands per day on ads in order to get more business. This means that you need to find a way in which you can compete with them without having to spend too much money.

image credit- iStock

One of the easiest ways to compete with your competitors and followers on Instagram is by targeting them via ads. The fact that they follow a competitor means that they obviously like their style and content.

By offering something similar, you instantly have a target audience who could benefit from what you are offering as well as your competitors.

On the other hand, if you are still struggling to find a way in which you can make your business stand out on Instagram, then why not try looking at what your competitors/followers are doing right? If they have managed to get 100k+ followers on Instagram, then this must mean that there is something that works!

You can easily find out what their strategy was, and use it for your own business. They might have used an amazing product or offered quality service at a cheaper rate. It could even be as simple as the tone of voice they use in their posts.

Quick Links

Conclusion- How To Target Competitors Followers On Instagram 2024 

If you are trying to grow your Instagram following, the quickest way is by targeting followers of other pages in your niche. It can be time-consuming and expensive to find new people on social media channels like Facebook or Twitter so this tactic will speed up the process for getting more likes on your posts.

The best part about it?

You don’t have to do anything differently – just follow these simple steps below!

1) Find a competitor’s page that has an engaged audience in your niche

2) Follow them

3) Like their most recent post

4) Comment with something interesting

5) Tag at least 10 friends who would also enjoy the content.

 We’ve discussed how to identify your competitors’ followers on Instagram, and now we want to give you some ideas for targeting them. One way is by creating a catchy bio that will catch their attention.

Your bio should be something they would find interesting because it has relevance with the competition or other brands in their feed.

Another way you can target these customers is by using hashtags strategically within your posts so that people following those specific tags are more likely to see what you have posted. 

The best way to grow your Instagram account is by following the people who follow your competitors. You can use an app like Instagress, which will automatically do this for you so that you don’t have to spend hours searching through thousands of accounts.

One thing I’ve noticed with my own account is that if someone follows me and then quickly unfollows me it usually means they were a competitor or follower trying to get followers themselves rather than actually interested in what I post on my page.

There are many different ways you can grow your Instagram account but these few tips should help give you a head start.


Jitendra Vaswani is the founder of SchemaNinja WordPress Plugin, prior to SchemaNinja he is the founder of many internet marketing blogs, and He is a successful online marketer & award-winning digital marketing consultant. He has been featured on HuffingtonPost, BusinessWorld, YourStory, Payoneer, Lifehacker & other leading publications as a successful blogger & digital marketer. Jitendra Vaswani is also a frequent speaker & having 8+ yrs experience of in the Digital Marketing field. Check out his portfolio( Find him on Twitter, & Facebook.