Imagine having a website that is visually very impressive, has all the product/service information, the after-sales services information, and all the works.
Your website visitors are thoroughly convinced that this is the product or service they are looking for but they don’t make any purchases. You would think why is this happening? You’ve virtually certainly heard of these two names Instapage vs. Leadpages. You can also, check out our detailed guide on Leadpages Review
The reason being there is a huge ‘online’ market out there. Consumers have multiple options to choose from and it is very easy to jump between different websites to choose the best product.
How would you convert this potential lead into a happy customer? The answer is very, very simple. By creating a Landing page on your website. A Landing page? What is that?
In simple words, it is a page on your website which offers a reward or a free download or anything related to the specific product in exchange for the potential customer’s basic contact information. Yes, welcome to the new-age digital sales strategy.
As per Hubspot, a popular Marketing and Sales platform, Landing pages have the highest conversion rate (23%) compared to other sign-up forms. A landing page is more effective than a regular advertisement showing only a product.
This is because the customer is more likely to trust your services and your brand when they get offers or free interesting content in exchange for filling out the form.
Now, you would think how could I create a landing page for my website? There are numerous tools available for creating a landing page. The two most popular ones are:
Instapage vs LeadPages 2022: Overview
Both Leadpages and Instapage are very similar except for some minute differences. However, popular opinions suggest that Leadpages is an easy and simpler tool to operate and understand.
Instapage is also a software tool that creates landing pages. This software helps in your online marketing campaigns with features like A/B testing, easy page building, and multiple campaign management.
Instapage is a service that allows you to easily create landing pages for your online marketing and promotion campaigns. It includes features such as A/B testing, multiple campaign management, simple page creation, and much more!
This is one of the most popular and best software tools available in the market to create an optimum Website and Landing page. When you open the official website of Leadpages, the home page says “Turn Clicks into Customers”.
This says it all. It is a drag and drops software tool that can be used to set up landing pages, email sign-up forms, webinars, courses, alerts, pop-ups, and much more.
Leadpages is a best-in-class website builder that enables entrepreneurs and marketers to easily publish web pages, generates leads with confidence, and converts clicks into customers on a consistent basis.
Leadpages help you get started and stay in business online, with everything from landing pages of websites.
Key Features: Leadpages vs Instapage:
Instapage vs Leadpages: Marketing Automation Tools
Leadpages and Instapage are highly aesthetic, well-regarded, and extremely popular landing pages. These online tools help you to enhance your subscribers. It facilitates small businesses to reach a wider audience.
These famous land page builders will help you to have access to the most splendid services resulting in, the building of pages for either promotion campaigning or designing a website into a more exquisite professional landing page.
It will further explain, which marketing automation online tools are better? , in whatever ways as compared.
One should be rational enough to understand the need for a more dedicated landing page tool for a more customized & adjustable landing page.
Let us dive into & have a closer look through all the characteristics & benefits from Lead pages to Instapage and help ourselves to choose a better option.
Instapage vs Leadpages: Analytics and Systems Tracking
Powerful analytics software to help you reap the maximum possible benefits from that of a landing page. The analytics and systems tracking in leadpages is said to be second to none and has a very high conversion rate as compared to other similar software on the market.
Instapage is also very advanced analytics software and does indeed provide you with increased leads and conversions. Yet, despite it being very advanced it is not at the same level as Leadpages.
Needless to say, although both leadpages and Instapage have advanced Analytics and tracking, in this case, Leadpages is the clear winner.
Instapage vs Leadpages: Motive and goals
Drag and drop is the main and important option that helps you to construct the web page conveniently. Without the need for back-end development drag and drop, the option is the rapid technique to customize a web page.
It helps you to generate the web page or the whole WWW site and you can also create your destination page. It also combines you with the latest email retailing campaign.
It helps you to generate destination pages or say landing pages, but it doesn’t help with an entire web page, just like the land page it also combines you with the latest email retailing campaign.
HTML widget (Hypertext Markup Language):
As previously stated, Leadpages do not necessitate the use of code. HTML widgets and CSS customizations are also available for more sophisticated developers who desire greater control over their page’s appearance.
Sections to copy and paste:
By copying and pasting chunks, you can save yourself a lot of time. This feature ensures a unified design while also saving time for the designer. Oh, and it saves data in real-time. Consequently, you never have to be concerned about losing your job.
The Wistia video link is provided for your convenience.
Instapage is just as simple to use as any other website builder. In fact, one of the most gratifying parts of the platform is how easy it is to navigate the interface. It has several user-friendly characteristics, including the following:
Drag-and-drop without the need for a grid: Simply plug and play your way to a gorgeous landing page. Instapage’s drag-and-drop interface is unlike any other, allowing for maximum customization (ideal for more advanced web designers).
In the end, both platforms provide a user-friendly environment across the entire app; no coding is required, and both platforms provide pre-designed content blocks to expedite the development process. Even the most technologically illiterate user will have no trouble using these tools. Your final decision is entirely dependent on your end goal.
With our grid style, Leadpages makes it simple to drag and drop pieces, enticing people who have limited knowledge or time to figure out the efficiency of conversion tools.
Additionally, with the Leadmeter, users can receive personalized conversion advice that will assist them in increasing conversions. And, after all, isn’t it what we all want?
Alternatively, Instapage offers a very unique grid-free drag and drop functionality that professional site designers, who may be more accustomed to advanced design software, may find more appealing than other options.
Although this structure provides designers with the greatest amount of flexibility, it may be overwhelming or time-consuming for individuals with little or no design experience.
Within their commercial plans, Instapage allows you to view your revision history, and on Leadpages, you can simply revert to a prior version of your published page by clicking on the Revert button.
Instapage vs Leadpages: Designs and layouts (templates)
Designs and layouts are the most important features and it clarifies the website pages and their making or construction process. As they can be readily available and easy to use, As per your brand requirement you can use these layouts and templates and can be further made to order.
130+ various types of designs and templates are available for your referral and selection. At liberty, you can get hundreds of premium templates and layouts that customize with Leadpages main working staff and editors.
150+ template designs are available on Instapage and through the scrap, you can construct your landing pages. For instance, you can even have a selection among these 150+ templates or pick up and buy another hundred templates via Envato.
Instapage vs Leadpages: Widgets
leadpage recently consists of 18 widgets
- Progressing bar
- Images + text
- Calendar + text
In comparison to Instapage, Leadpages consist of one unique widget named as checkout widget, this widget allows you to sell the fundamental digital products.
Leadpages incredibly function to maintain the delivery part of the process and you can conveniently sell your products like e-books, and webinar tickets directly.
Great landing page ideas
Using a landing page builder does not guarantee more leads or higher conversion rates. To get the most out of your landing page builder, you should:
Catchy headlines: Your landing page’s headline should never be confusing or vague. It should entice your viewers to keep scrolling. When I think about headlines, I think of one of my favorite business books,
Copy should make you a category leader. Even if your product isn’t a category leader, consider positioning yourself as one. Is it possible that you are the #1 SEO tool for fashion bloggers? Conquer a category with your headline copy.
Mobile: Mobile traffic accounts for 54.8% of total web traffic, thus optimizing your landing pages for mobile. The good news is that the finest landing page builders allow you to preview your page on both mobile and desktop before posting.
Humans like social proof. We are more likely to buy when we see brands and user reviews. Using press badges above the fold on my landing pages has increased conversion rates by 10%. Press badges give your product credibility and encourage users to read on. Likewise, client testimonials help users visualize using your product, increasing conversion rates.
Consider how often you read every word on a web page… Seldom. The Images keep consumers on your page and illustrate your product offering. When in doubt, use a stock photo with people in it.
A/B test: Especially if you pay for traffic to your landing page, A/B test. It makes financial sense. If you’re going to A/B test anything, start with your title. Because just 20% of people go past the headline copy, it’s the most significant spot for the A/B test.
Features of Instapage
Compare to Leadpages, Instapage consists of only 11 widgets namely:-
- Social shares
Unlike Leadpage, Instaplan consists of only 11 pages and these are the widgets that are missing from Instaplan:-
- Checkout/sales module
- Progress bar
Leadpage Unique Features
- Lead boxes – it allows you to construct or build the popups utilizing the drag and drop method or editors. The best thing is you can easily use lead boxes on any random page.
- Facebook Advertisements – to match up your destination pages you can easily create or build up your own Facebook advertisement.
- Links – you can create a link that is used by the subscribers to sign in automatically by clicking on the link.
- Alert bars – offers can be promoted by creating notification bars that can be used by users simply on any page.
- Instagram unique features
- Easy partnership – Instagram is suitable for the partnership and collaboration with the working party and also has good partnership tools and devices.
- Audit log – in your own account you can track the changes and edits to landing pages.
- Dynamic text substitution – you can easily substitute the text in any real-time for a better alignment.
- Instablocks – this is one of the amazing features as it deals with saving an entire “block” and you can also reuse it on the other pages and it also reclaims your time.
Landing Page Builder
In just a few minutes, Leadpages allows you to construct easy landing pages. Its templates are tailored to specific needs, such as webinar registrations and email signups.
You may pick from a variety of page categories in the page builder, such as author profiles, checkouts, and so on. You may also include page features like autoplay video, headings, and copy.
Instapage, unlike Leadpages, allows you to add modal popup boxes. These appear on top of the currently displayed landing page.
Instapage gives you a Page Version History as an extra editing feature. This allows you to link the results of A/B testing to the page version in order to make particular changes to your pages.
Instapage vs LeadPages: Pricing Plans
Leadpages Pricing Plans
Leadpages has three plans on a monthly and annual basis. They’re subdivided into Standard, Pro, and Advanced. The rates are as follows:
Standard Pro Advanced
Monthly $37 $79 $321
Annually $25 $48 $199
2-year plan (Paid every 2-years) $17 $42 $159
The Standard package for leadpages has landing pages and pop-ups, mobile-responsive templates, and supports unlimited traffic, and leads. Since it is limited to one website, it has limited features and so A/B testing and other important conversion optimization tools are missing from it. Also, it does not support online sales, or payments. The lowest level does not offer split-testing but the next level has A/B testing.
In this plan, unlimited landing pages, and lead-generation pop-ups can be created. With a tool built to optimize conversions, this is a must. The platform employs the usual A/B testing methodology. It enables you to test multiple versions of your landing page or popup to determine which one receives the most clicks.
The Pro package supports three websites. It contains all the features of the standard plan along with unlimited A/B split testing, 10 opt-in text campaigns, and email trigger links as well.
The Advanced package has a lot more features in addition to those of the standard and pro package. There are integrations to tools such as Hubspot, Salesforce, Pardot, and Marketo. It supports up to 50 websites and also gives the option of a personal Quick Start call with a specialist to help you set up the account and make optimum use of leadpages.
Instapage Pricing Plans
Instapage has 2 plans: Business Plan, Enterprise Plan
Plan 1: Business Plan
The Business Plan starts at a monthly $199 and also offers a 33% discount if the amount is paid in a lump sum. The discount amounts to a monthly $149. A free trial for 14 days is also offered without credit card sign-up. Features include customizable templates, heatmaps, custom code editing, etc.
Plan 2: Enterprise Plan
An enterprise plan involves customized pricing for your needs. Several features are included for building up to 50 landing pages. A personal account manager is offered and also there are migration services for people who use other alternatives to instapage.
For other features, a call with the salesperson is necessary to decide on the customizations you need.
Rest assured, the features can improve advertising operations and also give an optimum return on investment.
Leadpages is a cheaper option as compared to Instapage.
Pros and Cons: Instapage vs LeadPages
- It has a built-in analytics tool
- The interface is user-friendly
- Really good designs and templates
- It can be integrated with many software
- It does not have any traffic limitations
- There is dynamic text replacement for PPC campaigns
- Many templates to choose from
- It has direct integration to WordPress
- The basic plan does not allow A/B testing
- The number of built-in images and icons is fewer so images need to be uploaded from Google.
- comparatively expensive
- Good drag and drop templates
- Easy-to-use interface
- No need for HTML knowledge to add video or audio to your pages. Easy embed code
- Professional results in minimal time
- Customizable features
- The highest number of landing page templates
- Lowest plans at $25 per month
- has a lot of app connections
- Easy set-up
- Difficult to incorporate custom fonts
- No option to start without a template
Leadpages Customer Review
Instapage Customer Review
Leadpages On Facebook
Leadpages On LinkedIn
Leadpages On Twitter
“There’s a lot to like about Leadpages. It’s easy to use, produces great results, and is reasonably priced.”
— Leadpages® (@Leadpages) March 30, 2021
Instapage On Facebook
Instapage On Twitter
You work hard to drive traffic to your landing pages. Don’t let these common mistakes stop prospects from converting. https://t.co/MVWyeerOlm
— Instapage (@Instapage) March 2, 2021
Instapage On LinkedIn
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FAQs Related to LeadPages vs InstaPage
🤞 What Leadpages can do ?
Leadpages helps small businesses gain recognition, helps them to connect with a wider audience, builds exquisite websites, pop-ups etc.
👉 How can I obtain subscriptions for Leadpages?
Customers should continue using their account for the next 14days, after a few days one becomes a paid subscriber to the same Leadpages plan which once you registered for free .
🤙 When to start Leadpages for business?
As Leadpages are quite convenient & affordable as compared to Instapage, whenever one joins the team, he/she will want something to promote. It makes it extremely easy & quick to promote business online which is well equipped with required conversion tools followed by other help .
Final Verdict: Instapage vs Leadpages 2022
This the toughest was part that we had to choose among one of these amazing quality products, they both are equally good and give us a good output but here are some points which must be noted down:-
Leadpages are budget-friendly as its cheapest plan starts at just $25 per month whereas $149per month is the cheapest plan of Instaplan.
Instapages are more convenient and flexible for responsive designs as it gives us a good responsive pages cover look than that in Leadpages and in Instapages you can also have your separate edits for different tools and devices.
Leadpages has a greater selection of widgets, one of the major drawbacks of Instapage is that it doesn’t contain sales modules or say checkout widget which allows you to sell the fundamental digital product and it incredibly functions to maintain the delivery part of the process.
Leadpages contain more convenient features than Instapage.
Both do have their own important features but Leadpages are budget-friendly and have a good delivery tool with analytics and systematic tracking ways these two are the main and important things that users need the most, which essentially made Leadpages the winner!