Instapage vs Leadpages 2023: Which One To Choose? (Our Pick)

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Wanting to know about Instapage vs Leadpages? Here, I give you the complete in-depth differences between both and you will be able to find the best one suitable for you according to your requirements. 


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Pricing $199/mo $25/mo
Best for

Enterprise companies with massive advertising and conversion needs

Small Business who need a professional landing page builder tool.

  • Pre-hosted Landing Pages
  • Freeform Drag and Drop Editing
  • Freeform Drag and Drop Editing
  • Notification Window Boxes
  • A/B Split Testing
  • Collects Leads from Facebook
  • Free Templates
  • Free Templates
  • Over 200 editable templates
  • Easy Learning Guide
  • Affordable Pricing Plans
  • Easy To use Landing page Tools
  • Highly Priced Plans
  • Data and Analytics can be confusing
Ease of Use

Super Easy To Use. Create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis.

Simple Assistance and Drag and Drop Functionality with a great set of tools.

Value For Money

Highly Priced Plans with bells and whistles. Pricing is little more than the features

Affordable Pricing plans for the small business and for the solopreneurs.

Customer Support

No Live chat but you can raise ticket and get FAQs and knowledgebase.

Customer support is limited to email in the lowest plan. Highest plans have phone support

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Imagine having a website that is visually very impressive, and has all the product/service information, the after-sales services information, and all the work.

Your website visitors are thoroughly convinced that this is the product or service they are looking for but they don’t make any purchases.

You would think why is this happening? You’ve virtually certainly heard of these two names Instapage vs. Leadpages. You can also, check out our detailed guide on Leadpages Review.

The reason is there is a huge ‘online’ market out there. Consumers have multiple options to choose from and it is very easy to jump between different websites to choose the best product. 

How would you convert this potential lead into a happy customer? The answer is very, very simple. By creating a Landing page on your website. A Landing page? What is that? Read the full article Instapage vs Leadpages to know the full details.

Bottom Line Upfront:

Instapages is also a drag and drop tool to create landing pages on the go. However, Instapages is a reliable solution for medium to large enterprises, so it gets difficult for small business owners to get started.

On the other hand, LeadPages is the robust WordPress landing page solution that is specifically built for small and medium business needs.

Also, LeadPages has a more user-friendly approach, that’s why it’s the one-stop solution for building landing pages on the go.

Click Here To Get Started With Leadpages


In simple words, it is a page on your website which offers a reward or a free download or anything related to the specific product in exchange for the potential customer’s basic contact information. Yes, welcome to the new-age digital sales strategy.

As per Hubspot, a popular Marketing and Sales platform, Landing pages have the highest conversion rate (23%) compared to other sign-up forms. A landing page is more effective than a regular advertisement showing only a product.

This is because the customer is more likely to trust your services and your brand when they get offers or free interesting content in exchange for filling out the form.

Now, you would think how could I create a landing page for my website? There are numerous tools available for creating a landing page. The two most popular ones are:

  1. Leadpages
  2. Instapage

Table of Contents

🚀Instapage vs Leadpages: Quick Expert Summary

Both Instapage and Leadpages are fairly easy to use, although Leadpages does have a bit of a learning curve. Once you get the hang of it, however, Leadpages is fairly straightforward to use.

In general, Leadpages is probably better suited for those who are somewhat familiar with web design, while Instapage is probably better suited for those who are new to the world of landing pages.

When it comes to features, both Instapage and Leadpages offer a wide selection of templates, integrations, and customization options. However, Leadpages does have some unique features that set it apart from its competition.

For example, Leadpages offers A/B testing capabilities on all of its plans (including its free plan), while Instapage only offers A/B testing on its most expensive plan.

In addition, Leadpages’ higher-priced plans come with access to its team collaboration tool, which allows multiple users to edit a single landing page at the same time. If team collaboration is something that’s important to you, Leadpages may be the better option.

My Personal Experience On Instapage vs LeadPages

I have used LeadPages for a while and I am very happy with it. It is a great platform for creating landing pages and I have found it to be very user-friendly. The templates are easy to use and allow you to create a high-quality landing page quickly and easily.

Overall, I would recommend LeadPages to anyone looking to create a high-quality landing page quickly and easily.

1. LeadPages is easier to use for a first-time user, with more widgets and a more convenient interface.

2. Instapages are more responsive and customizable for different devices and tools.

3. LeadPages are better for selling products, while Instapages are better for delivering content.

Instapage vs LeadPages 2023: Overview

Both Leadpages and Instapage are very similar except for some minute differences. However, popular opinions suggest that Leadpages is an easy and simpler tool to operate and understand.

Instapage Overview:

Overview: Instapage vs Leadpages comparison

Instapage is also a software tool that creates landing pages. This software helps in your online marketing campaigns with features like A/B testing, easy page building, and multiple campaign management.

Instapage is a service that allows you to easily create landing pages for your online marketing and promotion campaigns. It includes features such as A/B testing, multiple campaign management, simple page creation, and much more!

Leadpages Overview:

Instapage vs Leadpages

This is one of the most popular and best software tools available in the market to create an optimum Website and Landing page. When you open the official website of Leadpages, the home page says “Turn Clicks into Customers”.

This says it all. It is a drag and drops software tool that can be used to set up landing pages, email sign-up forms, webinars, courses, alerts, pop-ups, and much more. 

Leadpages is a best-in-class website builder that enables entrepreneurs and marketers to easily publish web pages, generates leads with confidence, and convert clicks into customers on a consistent basis.

Leadpages help you get started and stay in business online, with everything from landing pages of websites.

Instapage vs Leadpages: Core Features

Both of these tools come with a variety of capabilities that make them valuable for the design of contemporary landing pages. Let’s get a fast understanding of where each platform sits by comparing some of its most fundamental features.

Core Features of Leadpages

The following is a list of some of the most fundamental tools that can be found in Leadpages.

Full Website Builder is a freeform, drag-and-drop editor that enables users to construct or redesign an existing full website based on a tried and tested landing page design.

Alert Bars: Construct visually appealing notification alert bars to increase the size of your lead list while also promoting your products and services.

Two-step Opt-ins: Increase overall conversion with Leadboxes (rapid opt-in functionality) and add more subscribers by signing them up with Lead links (link signup feature).

Diverse Integrations: Connect to the payment gateways, webinar tools, publishing platforms, customer relationship management systems, and more of your choice.

Connect to external analytics services or view detailed analytics data directly within your dashboard if you have access to third-party analytics.

Integrations with Websites: You can publish landing pages straight to your website by using a plugin or by editing the HTML manually.

In addition, Leadpages makes it possible to set up split testing in a more streamlined manner. Because of this, you can optimize your landing pages much more quickly.

Core Features of Instapage

The following is a list of some of the most fundamental elements that are included in Instapage.

Pre-hosted Landing Pages: Instapage will host your landing pages and provide you with an easy-to-use plugin that will allow you to easily run the pages on your own domain.

Free Templates: Select from more than 200 available free templates, or purchase additional templates from Envato.

Comprehensive Integration: Sync your landing pages with customer relationship management systems, email marketing providers, and more.

Freeform Drag and Drop Editing: This framework allows you to create comprehensive landing pages by dragging and dropping elements in a grid-free environment.

Streamlined Split Testing: It is a feature that allows you to optimize the designs of your landing page in a much more effective manner. It is a quick and easy A/B testing option.

In-built Analytics: An integrated analytics feature not only gives useful data but also establishes connections with a variety of third-party services in order to get more advanced data, such as heatmaps.

Collaboration Tools: The availability of a wide variety of collaboration tools makes it simpler for teams to cooperate in the process of developing efficient landing pages.

In addition, Instapage includes a function for intelligent collaboration that enables members of a team to provide feedback on particular page design aspects.

Pros & Cons: Instapage vs LeadPages 



  • It has a built-in analytics tool
  • The interface is user-friendly
  • Really good designs and templates
  • It can be integrated with many software
  • It does not have any traffic limitations
  • There is dynamic text replacement for PPC campaigns
  • Many templates to choose from
  • It has direct integration with WordPress


  • The basic plan does not allow A/B testing
  • The number of built-in images and icons is fewer so images need to be uploaded from Google.
  • comparatively expensive



  • Good drag-and-drop templates
  • Easy-to-use interface
  • No need for HTML knowledge to add video or audio to your pages. Easy embed code
  • Professional results in minimal time
  • Customizable features
  • The highest number of landing page templates
  • Lowest plans at $25 per month
  • has a lot of app connections
  • Easy set-up


  • Difficult to incorporate custom fonts
  • No option to start without a template

Key Features: Leadpages vs Instapage: 

Instapage features- Best landing page builder

Instapage vs Leadpages: Marketing Automation Tools 

Leadpages and Instapage are highly aesthetic, well-regarded, and extremely popular landing pages. These online tools help you to enhance your subscribers. It facilitates small businesses to reach a wider audience.

These famous land page builders will help you to have access to the most splendid services resulting in, the building of pages for either promotion campaigning or designing a website into a more exquisite professional landing page.

It will further explain, which marketing automation online tools are better. , in whatever ways as compared.

One should be rational enough to understand the need for a more dedicated landing page tool for a more customized & adjustable landing page.

Let us dive into & have a closer look through all the characteristics & benefits from Lead pages to Instapage and help ourselves to choose a better option.

Instapage vs Leadpages: Analytics and Systems Tracking


Powerful analytics software to help you reap the maximum possible benefits from that landing page. The analytics and systems tracking in Leadpages is said to be second to none and has a very high conversion rate as compared to other similar software on the market. 


Instapage is also very advanced analytics software and does indeed provide you with increased leads and conversions. Yet, despite it being very advanced it is not at the same level as Leadpages.


Needless to say, although both Leadpages and Instapage have advanced Analytics and tracking, in this case, Leadpages is the clear winner. 

Instapage vs Leadpages: Motive And Goals 

Drag and drop is the main and important option that helps you to construct the web page conveniently. Without the need for back-end development drag and drop, the option is the rapid technique to customize a web page.


It helps you to generate the web page or the whole WWW site and you can also create your destination page. It also combines you with the latest email retailing campaign.



It helps you to generate destination pages or say landing pages, but it doesn’t help with an entire web page, just like the land page it also combines you with the latest email retailing campaign. 

HTML widget (Hypertext Markup Language):

As previously stated, Leadpages do not necessitate the use of code. HTML widgets and CSS customizations are also available for more sophisticated developers who desire greater control over their page’s appearance.

Sections to copy and paste:

By copying and pasting chunks, you can save yourself a lot of time. This feature ensures a unified design while also saving time for the designer. Oh, and it saves data in real-time. Consequently, you never have to be concerned about losing your job.
The Wistia video link is provided for your convenience.


Instapage is just as simple to use as any other website builder. In fact, one of the most gratifying parts of the platform is how easy it is to navigate the interface. It has several user-friendly characteristics, including the following:

Drag-and-drop without the need for a grid: Simply plug and play your way to a gorgeous landing page. Instapage’s drag-and-drop interface is unlike any other, allowing for maximum customization (ideal for more advanced web designers).


In the end, both platforms provide a user-friendly environment across the entire app; no coding is required, and both platforms provide pre-designed content blocks to expedite the development process.

Even the most technologically illiterate user will have no trouble using these tools. Your final decision is entirely dependent on your end goal.

With our grid style, Leadpages makes it simple to drag and drop pieces, enticing people who have limited knowledge or time to figure out the efficiency of conversion tools.

Additionally, with the Leadmeter, users can receive personalized conversion advice that will assist them in increasing conversions. And, after all, isn’t it what we all want?

Alternatively, Instapage offers a very unique grid-free drag-and-drop functionality that professional site designers, who may be more accustomed to advanced design software, may find more appealing than other options.

Although this structure provides designers with the greatest amount of flexibility, it may be overwhelming or time-consuming for individuals with little or no design experience.

Within their commercial plans, Instapage allows you to view your revision history, and on Leadpages, you can simply revert to a prior version of your published page by clicking on the Revert button.

Conversion tools


Leadpages’ primary objective is to aid in the generation of leads and sales for your company, as suggested by the name. It’s important to note that conversion optimization was a core design principle throughout the entire platform. With any Leadpages plan, you get access to a suite of features designed to streamline the entire process of generating leads.

Leadpages - Conversion tools

Examples of such characteristics are:

Leadmeter is a tool that gives you conversion advice while you construct your website in real-time.

Publishable notification bars are ideal for showcasing events, downloads, lead magnets, or anything else you wish to advertise on your website or landing page.
Sign-up forms pop up as a visitor is leaving the site, converting them into potential customers.

In addition to these features, the Leadpages Pro plan comes with unlimited A/B testing, allowing you to compare the performance of multiple versions of your page and settle on the most effective design. When you do capture leads, they will be saved in the Leads Library for easy access.

In addition, Leadpages’ lead magnet distribution tool allows any user to send a lead magnet in a welcome email to prospective clients.


A/B testing and analytics are two of Instapage’s strong points. As they aren’t built into Instapage themselves, programs like OptinMonster and OptiMonk must be embedded in order to create pop-ups and alert bars. Additionally, if you wish to make use of pay-per-click advertising, you may connect your landing pages directly to Google Ads.


A heat map tool, which displays where on your site visitors are spending the most time, and lead downloads are available to those who sign up for one of their more expensive plans.

You can upload lead magnet files to Instapage and then provide a link to those files on your thank-you pages or in an external email. When compared to Leadpages, Instapage lacks the capacity to contact visitors with a lead magnet.


If you’re a tiny business with little experience in lead generation, Leadpages is your best option.

Leadpages has more native conversion tools, CSV lead file downloads across all pricing tiers, and lead magnet delivery compared to competing platforms. You can keep track of all your leads in one place with the Leads Library, and the Leadmeter will walk you through the process of designing a landing page that converts well.

Instapage vs Leadpages: Designs And Layouts (Templates)

Designs and layouts are the most important features and it clarifies the website pages and their making or construction process. As they can be readily available and easy to use, As per your brand requirement you can use these layouts and templates and can be further made to order.



130+ various types of designs and templates are available for your referral and selection. At Liberty, you can get hundreds of premium templates and layouts that customize with Leadpage’s main working staff and editors.


150+ template designs are available on Instapage and through the scrap, you can construct your landing pages. For instance, you can even have a selection among these 150+ templates or pick up and buy another hundred templates via Envato. 

  •         Pictures
  •         Videos

Instapage vs Leadpages: Widgets


 Leadpage recently consists of 18 widgets

  • Headings
  • Text
  • Buttons/links
  • Countdown
  • Pictures
  • Video
  • Line
  • Spacing
  • Html
  • Form
  • Checkout
  • Shares
  • Comments
  • Likes
  • Progressing bar
  • Icon
  • Images + text
  • Calendar + text

In comparison to Instapage, Leadpages consist of one unique widget named checkout widget, this widget allows you to sell fundamental digital products.

Leadpages incredibly function to maintain the delivery part of the process and you can conveniently sell your products like e-books, and webinar tickets directly.

Ease Of Use 

In the same way that designs are comparable across the two platforms, so too is the general convenience of using Instapage and Leadpages. You should know that this level is rather high.

When you consider that both of these tools provide access to quite sophisticated capabilities in the domain of internet marketing, it is remarkable how simple it is to make use of them. For example, ten or so years ago, getting this type of stuff done would have cost you thousands of dollars in web development contracts. Today, however, the cost of such contracts has decreased significantly.

The following is a description of what it is like to use either tool:

Utilizing the services of Instapage

Let’s begin from the beginning: As soon as you sign up for Instapage, you’ll be told that you may book a one-on-one with an Instapage success manager.

This call lasts for 30 minutes, and during that time, you’ll be shown all that the platform has to offer. There is also a handbook available that will walk you through how to get the most out of your free trial period of fourteen days.

Utilizing the services of Instapage

After successful login into Instapage, the primary dashboard will load for you to view. The fact that you haven’t developed any landing pages up to this point means that it won’t be particularly active right away; nevertheless, after a short amount of time, it will become packed with data.

You may get started by going to Landing Pages, clicking on the Create Page button, and selecting a layout from the options that are provided. You also have the option of constructing a landing page from scratch on your own.

Every template may be altered to suit your needs. For that price, you receive the aforementioned visual builder that supports drag-and-drop operations.

Using the Leadpages platform

When it comes to the process of onboarding new users, Leadpages is somewhat comparable to Instapage. You have the opportunity to schedule a free thirty-minute coaching session and receive a guide that will assist you in getting started. The guide is a selection of important articles taken from Leadpages’ knowledge base.

Using the Leadpages platform

Leadpages will prompt you to select a subdomain for your landing pages the very first time you use the service.

A subdomain is a portion of a website’s address that is used to host landing pages. After that, you’ll have the opportunity to decide what aspect of the project you want to focus on first.

You will be presented with the appropriate constructor depending on the option that you choose.

When you pick Landing Page, Leadpages will provide its library of landing page designs for you to choose from. After selecting the option that appeals to you the most, you will be sent directly to the visual builder.

Leadpages Landing Page Editor

As I said in the section on templates, Leadpages actually lets you use two different editors:

The “standard” editor from the past

The newer editor uses drag-and-drop (released in 2016) You can use either one, but the drag-and-drop editor is much better, so that’s what I’ll talk about in this section.

Leadpages Landing Page Editor

The grid-based layout of the drag-and-drop editor helps you build your design. That is, you set up a basic framework of rows and columns and then drag individual elements into those spots.

If you’ve used WordPress page builders before, this interface should feel right at home:

Leadpages Move An Element

In the same way, you can change the size of each column in your design by dragging and dropping:

Move Columns Around

You can do more with the sidebar than just use the main drag-and-drop interface.

Add new things to the landing page (called widgets – more on these in the next section)

Style your page sections

Set up the stats

Grid-Based System on Leadpages

Next, I’ll talk about more specific parts of the editor. But for now, you should remember that Leadpages uses a grid-based system, which is different from how Instapage works…

Instapage landing page editor

Instapage doesn’t use a grid for its drag-and-drop editor. Instead, it has a completely free-form interface for building.

That is, you no longer have to stick to rows and columns to find a place. Instead, you can drag landing page elements wherever you want on the page.

Instapage landing page editor

Instapage will give you tips on how to align each element correctly, but you can choose to ignore those tips and put the element wherever you want.

You also get a menu where you can change your design’s style in more general ways:

Instapage General Style Settings Menu. Sometimes it’s nice to have a grid-based system like Leadpages to help you out. On the other hand, the grid can sometimes get in the way and be…well, annoying.

This is why I left this part up to your own taste. I think you should just go with the editing experience that seems right to you.

Features of Instapage

Compare to Leadpages, Instapage consists of only 11 widgets namely:-

  • Instablock
  • Headline
  • Paragraph
  • Pictures
  • Image
  • Video
  • Button/links
  • Form
  • Shapes
  • Social shares
  • Timer
  • Html

Unlike Leadpage, Instaplan consists of only 11 pages and these are the widgets that are missing from Instaplan:-

  • Checkout/sales module
  • Comments
  • Progress bar
  • Icon

Leadpage Unique Features

Leadpages vs Instapages: landing page features

  • Lead boxes – it allows you to construct or build the popups utilizing the drag and drop method or editors. The best thing is you can easily use lead boxes on any random page.
  • Facebook Advertisements – to match up your destination pages you can easily create or build up your own Facebook advertisement.
  • Links – you can create a link that is used by the subscribers to sign in automatically by clicking on the link.
  • Alert bars – offers can be promoted by creating notification bars that can be used by users simply on any page.
  • Instagram unique features
  • Easy partnership – Instagram is suitable for partnership and collaboration with the working party and also has good partnership tools and devices.
  • Audit log – in your own account you can track the changes and edits to landing pages.
  • Dynamic text substitution – you can easily substitute the text in any real-time for a better alignment.
  • Instablocks – this is one of the amazing features as it deals with saving an entire “block” and you can also reuse it on the other pages and it also reclaims your time.

Landing Page Builder

In just a few minutes, Leadpages allows you to construct easy landing pages. Its templates are tailored to specific needs, such as webinar registrations and email signups.

You may pick from a variety of page categories in the page builder, such as author profiles, checkouts, and so on. You may also include page features like autoplay video, headings, and copy.

Leadpages - Landing Page Builder

Instapage, on the other hand, includes all of these capabilities, as well as the ability to add JavaScript, CSS, and HTML components, as well as font modification.

Instapage, unlike Leadpages, allows you to add modal popup boxes. These appear on top of the currently displayed landing page.

Instapage gives you a Page Version History as an extra editing feature. This allows you to link the results of A/B testing to the page version in order to make particular changes to your pages.

In terms of useful features, Instapage is somewhat ahead of the competition. Leadpages, on the other hand, include templates that are tailored to individual campaigns, making it a more focused option.

Instapage vs Leadpages Comparison By Using Side-by-Side Charts

Both technologies approach their primary aim in ways that are comparable to one another; nevertheless, one tool is superior to the other with regard to one or more aspects of conversion optimization.

Let’s compare Instapage and Leadpages side by side in terms of their landing page builders, split testing, integrations, and mobile versions so that you may have a better picture of the areas in which each product shines.

Landing Page Builder

You can construct straightforward landing pages with Leadpages in a matter of minutes. Its templates are created with certain functions in mind, such as signups for webinars and email subscriptions, for example.

You have access to a variety of page categories to select from when using the page builder, such as author bios, checkouts, and other options. You also have the option of including page features such as autoplay video, headlines, and content on your website.

Landing Page Builder

On the other hand, Instapage offers all of these capabilities, in addition to the capability to add JavaScript, CSS, and HTML components, as well as the option to customize fonts, among other things.

In contrast to Leadpages, Instapage gives you the option to include modal popup boxes. These are displayed at the very top of the landing page that you are now on.

Instapage gives you a Page Version History as an additional editing perk for your convenience. This enables you to link the results of the A/B test with the version of the page so that you can make particular adjustments to your pages.

In this regard, we can observe that Instapage has a few more useful features than its competitor. Leadpages, on the other hand, include templates that can be tailored to the requirements of individual campaigns, giving it a more focused option.

A/B Split Testing

You can quickly conduct A/B testing with Instapage, and the platform will automatically divide your visitors between the two campaigns you choose.

The metrics that are highlighted include the overall number of conversions for each iteration of the campaign as well as highlight data such as unique visits, conversion rate, and areas of improvement.


On the other hand, Leadpages enables you to develop many versions for each campaign so that you may test them and determine which one results in a higher conversion rate. You are provided with an overview of data like conversions and unique visitors in a certain period of time via the LeadPages user interface (UI).

Instapage and Leadpages both produce outcomes from testing that are comparable to one another. Leadpages, on the other hand, gives you a basic picture and is not as specific as Instapage does when it comes to the outcomes it delivers.

In the end, it will rely on the kind of data that you are seeking as well as the level of specificity that you truly want in order to modify advertising efforts.


The following online services can be integrated with Instapage:

  • MailChimp
  • GetResponse
  • Aweber
  • ActiveCampaign

KISSmetrics, InfusionSoft, Facebook, and a number of other platforms were used.

Leadpages is compatible with the following services and may be integrated with them:

The list also includes HubSpot, 1ShoppingCart, ConstantContact, and InfusionSoft.

In addition to this, Leadpages bought Drip, a technology for automating email marketing that is analogous to MailChimp.

At first glance, it appears that Instapage offers a greater number of possible integrations. On the other hand, when substantially integrated, Leadpages provides a more streamlined experience and loads significantly quicker than Instapage.

Customer Service: Instapage vs LeadPages


Leadpages has a very well-organized customer support system. You can get in touch with them through email and get a response within 24-48 hours.

The other options are through phone and their live chat support which are available Monday – Friday from 9 a.m. to 5 p.m. Central Time. Also, they have the option of Contact Support which is the best way to contact them. You can just log in to your Leadpages account and get in touch with them through the navigation menu.


Instapage has category-wise different pages dedicated to solving its customers’ queries. The help center categories are Dashboard, Landing pages, Analytics, and so on.

Also, they have articles for frequently asked queries that the customers can refer to. If you are still not satisfied, you can raise a ticket by submitting a request and the Instapage team will get back to you. 


Both the tools are equally customer friendly and give the best to their existing and new clients. However, Leadpages seems to be a step ahead as they give the option of contact through email and phone, which is by far the most preferred form of communication.

Instapage vs LeadPages: Pricing Plans

Leadpages Pricing Plans

Leadpages has three plans on a monthly and annual basis. They’re subdivided into Standard, Pro, and Advanced. The rates are as follows:

Leadpages vs Instapage- Pricing

Standard Pro Advanced

Monthly: $37, $79, $321

Annually: $25, $48, $199

2-year plan (Paid every 2 years): $17 $42 $159

Plan 1: Standard

The Standard package for Leadpages has landing pages and pop-ups,  mobile-responsive templates, and supports unlimited traffic, and leads.

Since it is limited to one website, it has limited features and so A/B testing and other important conversion optimization tools are missing from it.

Also, it does not support online sales or payments. The lowest level does not offer split testing but the next level has A/B testing.

In this plan, unlimited landing pages, and lead-generation pop-ups can be created. With a tool built to optimize conversions, this is a must.

The platform employs the usual A/B testing methodology. It enables you to test multiple versions of your landing page or popup to determine which one receives the most clicks.

Plan 2: Pro

The Pro package supports three websites. It contains all the features of the standard plan along with unlimited A/B split testing, 10 opt-in text campaigns, and email trigger links as well.

Plan 3: Advanced

The Advanced package has a lot more features in addition to those of the standard and pro packages. There are integrations to tools such as Hubspot, Salesforce, Pardot, and Marketo. It supports up to 50 websites and also gives the option of a personal Quick Start call with a specialist to help you set up the account and make optimum use of Leadpages.

Instapage Pricing Plans

Instapage or Leadpages comparison

Instapage has 2 plans: Business Plan, Enterprise Plan

Plan 1: Business Plan

The Business Plan starts at a monthly $199 and also offers a 33% discount if the amount is paid in a lump sum. The discount amounts to a monthly $149.  A free trial for 14 days is also offered without a credit card sign-up. Features include customizable templates, heatmaps, custom code editing, etc.

Plan 2: Enterprise Plan

An enterprise plan involves customized pricing for your needs. Several features are included for building up to 50 landing pages. A personal account manager is offered and also there are migration services for people who use other alternatives to Instapage.

For other features, a call with the salesperson is necessary to decide on the customizations you need.

Rest assured, the features can improve advertising operations and also give an optimum return on investment.


Leadpages is a cheaper option as compared to Instapage.

Leadpages On Facebook

Leadpages On LinkedIn

Leadpages On Twitter

Instapage On Facebook

Instapage On Twitter

Instapage On LinkedIn

Quick Links: 

FAQs Related to LeadPages vs InstaPage

🤞 What Leadpages can do ?

Leadpages helps small businesses gain recognition, helps them to connect with a wider audience, builds exquisite websites, pop-ups etc.

👉 How can I obtain subscriptions for Leadpages?

Customers should continue using their account for the next 14days, after a few days one becomes a paid subscriber to the same Leadpages plan which once you registered for free .

🤙 When to start Leadpages for business?

As Leadpages are quite convenient & affordable as compared to Instapage, whenever one joins the team, he/she will want something to promote. It makes it extremely easy & quick to promote business online which is well equipped with required conversion tools followed by other help .

Final Verdict: Instapage vs Leadpages 2023

This the toughest part that we had to choose between one of these amazing quality products, they both are equally good and give us a good output but here are some points which must be noted down:-

Leadpages are budget-friendly as its cheapest plan starts at just $25 per month whereas $ 149 per month is the cheapest plan of Instaplan.

Instapages are more convenient and flexible for responsive designs as it gives us a good responsive pages cover look than that in Leadpages and in Instapages you can also have your separate edits for different tools and devices.

Leadpages has a greater selection of widgets, one of the major drawbacks of Instapage is that it doesn’t contain sales modules or say checkout widgets which allows you to sell the fundamental digital product and it incredibly functions to maintain the delivery part of the process.

Leadpages contain more convenient features than Instapage.

Both do have their own important features but Leadpages are budget-friendly and have a good delivery tool with analytics and systematic tracking ways these two are the main and important things that users need the most, which essentially made Leadpages the winner!

Leadpages On Youtube

Instapage On Youtube

Michael Wright

Michael Wright is a passionate person who is very peculiar and keen on learning new technological things and developing technical skills every day. His goal is to educate readers about the most effective tips, guides, and products that they can use to make awesome landing pages.

26 thoughts on “Instapage vs Leadpages 2023: Which One To Choose? (Our Pick)”

  1. I’ve been using Leadpages since quite a few time and I’d say it’s the best out there!
    Leadpages is a landing page platform that provides a way to convert leads into paying customers. The platform has grown rapidly in popularity over the past few years because it’s an easy-to-use, effective option for marketers.

  2. Instapage is a web-based drag and drop landing page builder that allows you to create high-converting landing pages, sales pages, and lead capture pages from scratch in minutes.You can create a beautiful landing page with Instapage. Choose from over 100 templates and design your page to convert your visitors into leads.

  3. It’s very simple to utilize. It assists us with making admirably performing presentation pages and AB-Test effortlessly and new highlights are added consistently. It offers great service at a very affordable price.

    Leadpages is the perfect tool to use for generating leads, and it does it in a professional way that doesn’t feel pushy. It helped me generate 3 leads on the first day I started using it for which I was struggling from 3 months

  4. Leadpages is a website that allows you to create your own landing pages without the need of any coding knowledge. It’s easy to use and it can be used for personal or business use. So if you’re looking for a way to get more leads, this is something worth checking out.

  5. LeadPages is a powerful tool that I recommend for every blogger who wants to grow their subscriber list. When you sign up with LeadPages, they’ll give you the necessary tools for running successful marketing campaigns and converting more of your visitors into subscribers.
    LeadPages offers templates in several different categories: Blog Post Templates, Email Opt-In Templates, Sales Page Templates, Landing Page Templates, and much more.

  6. So i found Leadpage Pros is the best app I’ve ever had! It has a lot of different connections and allows you to make an easy set-up like never before. I love this app- give it a try soon!

  7. If i have to count the boons then i will say that it has :
    Easy set up, low monthly plans with low fees.
    No need to have a developer on site! Leadpage is the simplest way to grow your revenue and customer base by getting more leads with low minimums and no technical knowledge needed…..!!!

  8. As per me and my work , i would like to say that Instapage is the easy way for businesses to create eye-catching, engaging, high converting webpages through their all in one platform. It’s fast, powerful and beautifully designed! The basic plan allows users to take advantage of A/B testing for unlimited variations to test with different audiences…..!!

  9. My personal experience with this will say that Leadpages is an analytics software that helps to power the landing pages that are essential for most marketing campaigns. It has a high conversion rate and provides insight on conversions and helps you know what works and what doesn’t work with lead generation….!!

  10. Instapages is simple to use and overall it is cheaper than Leadpages. With the amazing landing page templates that are available for you, your vision will come to life before you know it… makes thing easy for us !!

  11. According to me Instapages is an all in one solution for professional web designers. You can have the system which is super fast and easy to use with built-in analytics that are professionally designed. The interface is very user friendly with features that allow ease of use when designing your own site….! Every web designer must give it a shot !

  12. Yes!!!! Leadpages is great for all mobile marketers. You can easily integrate this with your existing apps to build the most customized landing pages…!!!

  13. Lead pages has a lot to offer in that they have extremely sophisticated and advanced analytics just not at the same calibre as that of Instapage….This is my words after working with both the features!

  14. I have used leadpages to create tons of landing pages. I love how easy it is to use and that I can work with the features for free all the way up until I hit my limit.

  15. I don’t know how it happened, but my lead pages were deleted and I couldn’t get them back. I was totally upset because this data has been really expensive to collect/manage ….don’t get me wrong; Leadpages is great!

  16. Leadpages allows you to create a lead capture landing page in minutes! Simply input your email list, offer and publish it. Instant results guaranteed or your money back!! It is as easy as a blink !

  17. LeadPages is the world’s best conversion-optimized squeeze page builder. It feels like if you are painting your web page with one of the most user-friendly tools in existence–so go ahead, make it yours!!! This is all i feel after using leadpages from past 3 years !

  18. I used leadpages before and I saw the service as a way to make my landing page look more professional. But now it’s been priced too high and the tool set is not intuitive at all. If you’re looking for a well-made website, then choose something else. That’s what happened to me!!!!

  19. Leadpages has been a great help to my small business. From creating lead magnets to setting up landing pages, this app is so easy and straight forward. Having the ability to have all of your emails campaign under one roof was very beneficial as I could quickly change out what an email looked like which helped me save time and money….my experience was very nice with this !

  20. When i started with this and found a great solutions to our marketing needs with Instapage. Now we don’t need to be a web developer or designer to create stunning landing pages that will grow our audience and boost our conversion rates….Instapge made it way too easy for us to handle everything!

  21. And I thought it would be easy, but after all that headache I was left empty handed. Leadpages made me regret ever signing up for this faulty app to begin with. To make matters worse, there’s no contact information anywhere! It’s like they don’t want their user critiques heard…

  22. Let me tell you that Leadpages customers give it an average review of 2.6 stars, and its customer satisfaction score is 49%. Customers find Leadpages just too expensive for what it the choice is yours…

  23. According to me Leadpage makes it easy to create a landing page in mere minutes, and looks like you spent hours on it. With this unbelievably simple interface and professional-looking templates with no HTML knowledge required, the leadpage pros offers up an effective, efficient way to get anyone’s attention..!!!! and this is what matters a lot to every single person who is a web designer !

  24. If i have to describe than i will probably say that It’s low cost, with accessible connections. The set-up was super easy and I can customize everything with no hassle….!!

  25. I sloely got to know that Leadpages offers tons of templates for your marketing needs with tons of features to help you turn visitor into subscribers or buyers. It’s powerful, but not the most user-friendly program out there. And, unfortunately they’re limited when it comes to custom fonts and setting up pages without using their template CSS….

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