Close this search box.

Instapage vs Unbounce 2024: Which Landing Page Builder is Best?

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Choosing the right landing page builder can be a challenge. With so many options available, it can be difficult to decide which one will best serve your needs.

In this article, we’ll compare two of the most popular landing page builders on the market – Instapage and Unbounce – so you can make an informed decision about which one is right for you.


Try Now


Try Now
Pricing $199 Per Month $74 Per Month
Best for

If you're a growth marketer looking for a single hub to handle all of your advertising requirements, this is the platform for you. People that are interested in creating landing pages and putting them through their paces fall under this category.

In contrast, Unbounce is ideal for bloggers, startups, and entrepreneurs. It allows you to make opt-in forms, as well as pop-ups and sticky bars, and provides a range of price tiers to suit your demands.

  • Drag and drop page builder
  • It has a bunch of templates.
  • Detailed attribution data
  • Helpful analytics
  • Landing Page Templates
  • Conversion Tools
  • Drag N Drop Builder
  • PopUp Builder & Sticky Bar
  • Dedicated landing page builder
  • Advanced image optimization algorithms for faster page loads
  • Beautiful landing page designs for templates
  • Quickly create variants for testing
  • Great landing page builder
  • Quickly build and publish landing pages
  • Popups and sticky bars are not available
  • No budget plan is available for high monthly prices
  • Less number of forms
  • Form builder lacks some key features
Ease of Use

Using Instapage's Block manager, you can rapidly develop a suite of landing pages. Getting about and making use of it is a breeze. There are likely to be instances when inexperienced users struggle with it.

It has simple-to-use capabilities that make landing page creation easy for even the most unskilled users. Templates and page builders with drag-and-drop functionality are available on Unbounce. You may simply click and drag a component to its new location.

Value For Money

Plans that are very expensive and have a high complexity requirement.

Unbounce offers three distinct price tiers to accommodate businesses of all sizes. Unbounce has three different packages available: Launch, Optimize, and Accelerate. If you anticipate exceeding your current Unbounce restrictions, you may upgrade to their 'Scale' plan.

Customer Support

Instapage provides customer service from Monday to Friday of each week. The software not only has a help center, but it also includes lessons and recommendations that will assist you in making the most of its capabilities. There is an option to submit a support request, and there are also tutorials accessible for learning how to use the program.

When it comes to assisting customers, Unbounce is unparalleled. In addition to making it simpler to get in touch with them, they also provide helpful community assistance and a wide range of support channels (phone, email, and live chat, for example).

Try Now Try Now

Which One Is Better: Instapage vs Unbounce?

While Instapage’s testing choices are restricted, Unbounce’s extensive personalization features make it possible to cater to a wide range of consumers and monitor the efficacy of different approaches.

Accordingly, Unbounce wins the competition because of its greater usability and broad variety of pricing points; nonetheless, only you can make the right option for your company’s requirements.

Get Started With Unbounce Now

Instapage vs Unbounce: Overview😁

Take a look at these brief comparisons of Instapage vs Unbounce before we get into the details:

What is Instapage?

Since its introduction in 2012, Instapage has helped marketers develop stunning landing pages.

It is very popular among landing page developers due to its usability.

Instapage Overview - Instapage vs Unbounce

Over the years, the leading Unbounce rival has introduced more robust marketing tool capabilities to its landing page builder offering, making it one of the most popular in the business.

It is also entirely web-based, offering price levels for varied demands and a variety of connectors to enable internet marketers to maximize their campaigns.

What is Unbounce?

Unbounce is the pioneer of landing page-building services, having been founded in 2009. It influenced companies such as Instapage and LeadPages three years later.

Unbounce’s stated mission is to assist marketers in converting a greater number of browsers into leads (lead generation), prospects, and customers.

Unbounce Overview - Instapage vs Unbounce

The alternative to Instapage is entirely web-based, offers a free trial, and has a robust ecosystem around its landing page builder.

The Conversion Intelligence Platform from Unbounce combines your company’s expertise with machine learning to provide excellent outcomes.

Receive 20% off your first three paid months in addition to a 14-day trial.

Instapage vs Unbounce: Landing Pages

In this part, we will compare the landing page capabilities of Instapage and Unbounce.

We will examine how simple it is to create a landing page from scratch, as well as what additional landing page optimization tools they provide. Let’s begin by examining Instapage.

Instapage facilitates the creation of stunning, mobile-responsive landing pages in only minutes. It utilizes “Instablocks,” a novel page editor and page builder.

It allows you to create and maintain customized landing pages at scale with relative ease.

Within the Instablock manager, personalization is straightforward. There are approximately 500 pre-designed templates available for selection.

Instapage Landing Pages

Alternatively, you may construct your own blocks from scratch and put them in the library for future use.

This implies that when designing a new landing page, you can simply use previously used parts, saving you hours on each page and allowing you to generate several pages fast and efficiently.

You may also store blocks as ‘Global blocks,’ allowing you to update all sites using this block simultaneously.

Using message-matched landing pages, you can build a tailored post-click experience for every ad you run, hence increasing conversions.

It also includes an abundance of excellent experimentation options, allowing you to simply conduct A/B testing on landing pages to maximize conversions over time.

The Instapage heat map visualizer provides a clear visual representation of how site visitors engage with your landing pages.

This functionality monitors clicks, mouse movement, and scroll depth, allowing you to choose which components of your website design to A/B test.

You may also customize your landing pages, delivering unique sites based on the ad group, location, campaign, and more.

This allows you to substantially increase your conversion rates and decrease your CPA.

The drag-and-drop editor of Unbounce makes it simple for marketers to create beautiful, fully-customizable landing pages, pop-ups, and sticky bars.

You may personalize your own content, photos, and branding on more than a hundred high-converting landing pages built by professionals.

Alternatively, you may construct landing pages from scratch and save them for reuse in the future.

Each page you design may be tailored to your precise specifications, from the typeface to the placement of photographs and logos.

Unbounce is connected with Unsplash, allowing you to upload royalty-free photos to your landing pages without leaving the page builder.

After creating your landing page, you can begin tweaking it to increase conversions and decrease your CPA.

Unbounce Landing Pages

Dynamic text replacement enables you to simply modify the content on your landing pages based on the user’s intent, hence increasing the effectiveness of your PPC advertising.

Using Unbounce’s inbuilt A/B testing tools, you can test headlines, text, pictures, and more.

Unbounce also has a Smart Traffic Feature, which is a useful addition.

This tool utilizes AI to automatically increase your conversion rates by providing the ideal landing page to each visitor based on their demographics and qualities. It begins optimizing after the first fifty visits.

When it comes to landing page creation, both Instapage and Unbounce make it relatively simple to construct and test pages.

In this regard, the primary difference between the two is that Instapage offers a visual heat mapping tool that allows you to see precisely how your visitors engage with each page. Because of this, Instapage wins this round.

Instapage vs Unbounce: Analytics and A/B Testing

Instapage is equipped with powerful data analytics dashboards that provide real-time insights into the success of your landing pages.

This data enables you to do A/B and multivariate testing, as well as use heatmaps to better comprehend user behavior.

The analytics dashboard allows you to examine each page’s performance in detail. You can also examine conversions, the conversion rate, the cost per lead, and the cost per visitor for each page.

Instapage A-B Testing

Unbounce also includes robust analytics capabilities that display the number of visitors, page views, conversions, and conversion rate for each of your landing pages and forms.

Their Smart Traffic feature is a one-of-a-kind AI-powered optimization tool that increases conversions by delivering each visitor to the most relevant landing page.

This is why A/B testing is so great. Smart Traffic begins optimizing after the first 50 visits, allowing you to maximize conversions as quickly as possible.

Both Instapage and Unbounce provide robust analytics tools, but Unbounce’s Smart Traffic feature gives it the edge when it comes to A/B testing.

Pricing Plans Comparison

Instapage Pricing

Instapage Pricing 

The Create plan is $79/month for up to 15,000 unique visitors. It includes a drag & drop builder, reusable blocks, real-time collaboration, AI content, and unlimited conversions.

The Optimize plan, at $159/month, supports up to 30,000 visitors. It includes everything in Create plus server-side A/B testing, hypothesis setting, traffic splitting, scheduling, multi-step forms, dynamic text replacement, and unlimited conversions.

The Convert plan offers a custom pricing model for more visitors and includes all Optimize features plus an enterprise platform, global blocks, heatmaps, audit logs, lead bypass, and professional services.

Unbounce Pricing

Unbounce Pricing Plans

The Build plan, at $74/month ($99/year), supports up to 20,000 visitors and includes unlimited pages, popups, AI copywriting, custom scripts, integrations, and one root domain.

The Experiment plan is $112/month ($149/year) for up to 30,000 visitors and includes everything in Build plus unlimited A/B testing, advanced reporting, and two root domains.

The Optimize plan, at $187/month ($249/year), supports up to 50,000 visitors and adds AI optimization, audience insights, targeting, and three root domains.

The Concierge plan starts at $649/month with custom pricing for more visitors. It includes everything in Optimize plus dedicated support, implementation services, client management, audit logs, and starting at five root domains.

Instapage vs Unbounce – Support

Monday through Friday, Instapage provides customer service.

Support is provided by email; just post a request on their website’s support page, and a member of the support staff will respond as soon as possible.

There is also a support section with answers to commonly asked questions as well as videos and ideas for maximizing the software’s potential.

Unbounce has a number of support channels, including phone, email, and Zenbot chat, where you can describe your issue and get a speedy resolution.

Instapage Support

Additionally, they provide support tickets and a variety of instructions on how to utilize the program.

In addition, there is a large network of support where you may ask questions, peruse other replies, or just communicate with other marketers about lead generation.

You may also contact them via phone since the website provides phone numbers for each of their offices throughout the globe.

Unbounce is the top when it comes to client service.

Not only do they make it easy to contact them, but they also provide a variety of methods to get assistance, including phone, email, and live chat, and provide access to vital community support.

Instapage vs Unbounce – Ease of Use and Functionality

In terms of usability and functionality, both Unbounce and Instapage are very user-friendly, even for novices.

Instapage utilizes its Block manager to construct landing pages, which makes it simple and rapid to generate a huge number of pages.

Unbounce – Ease of Use

Unbounce, on the other hand, employs templates and a page builder with drag-and-drop functionality. You just click on a piece and drag it to the desired location by using your mouse.

Although each platform employs a distinct kind of page builder, both are very user- and navigation-friendly, therefore, this round is a tie.

Even if you’re a total beginner, you won’t have any difficulty creating landing pages with any of these tools.

Instapage vs. Unbounce: Pros and Cons



  • Easy to use with a drag-and-drop builder.
  • Optimized templates for better conversions.
  • Real-time collaboration with team members.
  • Advanced personalization features.


  • Higher price compared to some competitors.
  • Fewer third-party integrations compared to Unbounce.



  • Extensive customization options for landing pages.
  • Wide range of third-party integrations.
  • Robust A/B testing capabilities.
  • Personalizes pages based on search queries.


  • Can be complex for beginners.
  • Pricing can be high for small businesses.

Quick Links:

Conclusion: Instapage vs Unbounce 2024

When choosing the right landing page builder, it’s important to consider both the features and cost of the two leading platforms – Instapage and Unbounce.

Both offer powerful A/B testing capabilities as well as various design elements that can help you create high-converting pages quickly and easily.

However, depending on your needs and budget, one may be a better option than the other. In any case, each platform will help you take your campaigns to the next level.

Diksha Dutt

A graduate of the IIMC, Diksha enjoys talking about self-growth and online learning platforms. Diksha has a passion for education and entrepreneurship, and she has been involved in both fields for over a decade. She aims to help others make more informed decisions about the best online resources, courses, and education platforms. She writes about online learning platforms and online courses on, where she reviews and recommends the best resources for different skill levels and goals. When Diksha is not working, she enjoys reading books, playing chess, and traveling with her husband and two kids. You can follow her on LinkedIn and FaceBook.

Leave a Comment