Instapage vs Unbounce 2023: Which Landing Page Builder is Best?
Last Updated on: February 14, 2023 by Higginbotham | Fact Checked
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Choosing the right landing page builder can be a challenge. With so many options available, it can be difficult to decide which one will best serve your needs.
In this article, we’ll compare two of the most popular landing page builders on the market – Instapage and Unbounce – so you can make an informed decision about which one is right for you.
If you're a growth marketer looking for a single hub to handle all of your advertising requirements, this is the platform for you. People that are interested in creating landing pages and putting them through their paces fall under this category.
In contrast, Unbounce is ideal for bloggers, startups, and entrepreneurs. It allows you to make opt-in forms, as well as pop-ups and sticky bars, and provides a range of price tiers to suit your demands.
Drag and drop page builder
It has a bunch of templates.
Detailed attribution data
Landing Page Templates
Drag N Drop Builder
PopUp Builder & Sticky Bar
Dedicated landing page builder
Advanced image optimization algorithms for faster page loads
Beautiful landing page designs for templates
Quickly create variants for testing
Great landing page builder
Quickly build and publish landing pages
Popups and sticky bars are not available
No budget plan is available for high monthly prices
Less number of forms
Form builder lacks some key features
Ease of Use
Using Instapage's Block manager, you can rapidly develop a suite of landing pages. Getting about and making use of it is a breeze. There are likely to be instances when inexperienced users struggle with it.
It has simple-to-use capabilities that make landing page creation easy for even the most unskilled users. Templates and page builders with drag-and-drop functionality are available on Unbounce. You may simply click and drag a component to its new location.
Value For Money
Plans that are very expensive and have a high complexity requirement.
Unbounce offers three distinct price tiers to accommodate businesses of all sizes. Unbounce has three different packages available: Launch, Optimize, and Accelerate. If you anticipate exceeding your current Unbounce restrictions, you may upgrade to their 'Scale' plan.
Instapage provides customer service from Monday to Friday of each week. The software not only has a help center, but it also includes lessons and recommendations that will assist you in making the most of its capabilities. There is an option to submit a support request, and there are also tutorials accessible for learning how to use the program.
When it comes to assisting customers, Unbounce is unparalleled. In addition to making it simpler to get in touch with them, they also provide helpful community assistance and a wide range of support channels (phone, email, and live chat, for example).
In this part, we will compare the landing page capabilities of Instapage and Unbounce.
We will examine how simple it is to create a landing page from scratch, as well as what additional landing page optimization tools they provide. Let’s begin by examining Instapage.
Instapage facilitates the creation of stunning, mobile-responsive landing pages in only minutes. It utilizes “Instablocks,” a novel page editor and page builder.
It allows you to create and maintain customized landing pages at scale with relative ease.
Within the Instablock manager, personalization is straightforward. There are approximately 500 pre-designed templates available for selection.
Alternatively, you may construct your own blocks from scratch and put them in the library for future use.
This implies that when designing a new landing page, you can simply use previously used parts, saving you hours on each page and allowing you to generate several pages fast and efficiently.
You may also store blocks as ‘Global blocks,’ allowing you to update all sites using this block simultaneously.
Using message-matched landing pages, you can build a tailored post-click experience for every ad you run, hence increasing conversions.
It also includes an abundance of excellent experimentation options, allowing you to simply conduct A/B testing on landing pages to maximize conversions over time.
The Instapage heat map visualizer provides a clear visual representation of how site visitors engage with your landing pages.
This functionality monitors clicks, mouse movement, and scroll depth, allowing you to choose which components of your website design to A/B test.
You may also customize your landing pages, delivering unique sites based on the ad group, location, campaign, and more.
This allows you to substantially increase your conversion rates and decrease your CPA.
The drag-and-drop editor of Unbounce makes it simple for marketers to create beautiful, fully-customizable landing pages, pop-ups, and sticky bars.
You may personalize your own content, photos, and branding on more than a hundred high-converting landing pages built by professionals.
Alternatively, you may construct landing pages from scratch and save them for reuse in the future.
Each page you design may be tailored to your precise specifications, from the typeface to the placement of photographs and logos.
Unbounce is connected with Unsplash, allowing you to upload royalty-free photos to your landing pages without leaving the page builder.
After creating your landing page, you can begin tweaking it to increase conversions and decrease your CPA.
Dynamic text replacement enables you to simply modify the content on your landing pages based on the user’s intent, hence increasing the effectiveness of your PPC advertising.
Using Unbounce’s inbuilt A/B testing tools, you can test headlines, text, pictures, and more.
Unbounce also has a Smart Traffic Feature, which is a useful addition.
This tool utilizes AI to automatically increase your conversion rates by providing the ideal landing page to each visitor based on their demographics and qualities. It begins optimizing after the first fifty visits.
When it comes to landing page creation, both Instapage and Unbounce make it relatively simple to construct and test pages.
In this regard, the primary difference between the two is that Instapage offers a visual heat mapping tool that allows you to see precisely how your visitors engage with each page. Because of this, Instapage wins this round.
Instapage vs Unbounce: Analytics and A/B Testing
Instapage is equipped with powerful data analytics dashboards that provide real-time insights into the success of your landing pages.
I am Higginbotham who has always loved expressing himself and wished to reach out to the masses by expressing my opinions. My aim is to educate the people about the most popular page builders which they can use to build beautiful WordPress based websites and landing pages. I share my experience and knowledge about WordPress on MegaBlogging.