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Unbounce Review 2024: The Best Landing Page Builder?

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Unbounce Review


Unbounce is a landing page builder that is both attractive and powerful, making it a great choice for companies just starting out and small and medium-sized enterprises and marketing agencies who want to surge ahead of the pack. You don't need a team of developers or an IT department to use Unbounce and create mobile-friendly landing pages. This makes it simple to try out new ideas, price structures, and brand identities as a company. To top it all off, Unbounce works seamlessly with a number of other prominent marketing platforms.

Out of 10


  • Security is a priority
  • The online Help Center provides a wealth of information for users.
  • Simple to implement templates are available
  • Your landing pages may benefit from a number of A/B testing strategies.
  • It just takes a few minutes to create a fully personalized landing page.


  • The only time assistance is offered is during business hours.
  • Non-tech knowledgeable users might be confused by all the available choices.


Price: $ 99

Looking for more conversions on your site?

Then, Unbounce may be the right choice for you. Why do I say Maybe? Because, let’s face it, in 2024 there are a lot of landing page builders to choose from.

The list is long and includes Unbounce, Landen, Instapage, Landingi, and ClickFunnels.

But one builder has been around longer than many of these and has some pretty powerful features. Unbounce is what I’m talking about.

And in this article, I break down the pros and cons so you can know for sure if Unbounce is the best landing page builder in 2023 or not.

Unbounce Review 2024: What Is Unbounce?

Let’s start with the most important things. What is Unbounce, and how can it help you make landing pages?

Unbounce is a landing page builder that lets you drag and drop elements. It was started in 2009 by a group of 6 people.

They were tired of having to wait for developers to build landing pages for every new marketing campaign. They thought, “There must be a better way!”

Unbounce Review

Boom! Unbounce was made, and it came out before any of the other tools above. So you could say that Unbounce was the first landing page builder.

Later, Unbounce added the ability to make popups and sticky bars, turning it into a full-featured platform for optimizing conversions.

And the best part is that they built A/B testing right into every product. So, if you want to test your landing pages, popups, or sticky bars, Unbounce makes it easy.

My First Impression of Unbounce

At first glance, Unbounce looks like a lot for someone who has never used it before. There are many features, and it looks like the learning curve could be steep.

But after a quick look around, I can see that all of the features are clearly marked and explained.

There are a lot of advanced features that I probably wouldn’t use right away, but the platform seems easy to use.

How much does Unbounce cost?

There are currently 3 main Unbounce plans available: Launch, Optimize, and Accelerate.

There are major differences between the 3 plans based on conversions, visitors, and the total number of websites connected.

As of January 2023, when I’m writing this, Unbounce’s prices start at $99/month if you pay monthly or $74/month if you pay yearly.

Overview Of Unbounce Pricing Plans

There are a few other differences between the plans, so here’s a list of all the details from the Unbounce pricing page:

As a result, I would recommend that you start with the Optimize plan if you are trying to decide which plan is best for you unless you are sure that you will have more than 1,000 conversions and 30,000 visitors at the beginning.

You can always change it later if you don’t like it.

Also, there are two ways to save more money if you want.

You can save 25% if you pay for a year’s worth of service at once, and if you use my partner link, you can save another 25% on your first three months.

Does Unbounce have a free trial?

Yes, Unbounce has a 14-day trial that is risk-free and lets you use the whole platform with very few limits.

You have to put in your credit card information, but you won’t be charged if you cancel within 14 days. You can cancel without having to get in touch with support (unlike some other landing page tools).

How Does Unbounce Work? (Step-by-Step)

Unbounce stands out for its ease of use. Unbounce can be managed by anyone who has used a drag-and-drop web builder.

Below are 6 simple steps that explain how it works in more detail:

  1. Create your landing page with a free trial
  2. Start editing your template by selecting it
  3. Choose a template and customize it
  4. Make your landing page unique by adding unique elements
  5. Your landing page has been saved
  6. Adapt, integrate, and publish

1 – Create your landing page with a free trial

Become a member of Unbounce by signing up for a free trial.

signing up for a free trial of unbounce

In the upper left-hand corner, click the green “Create New” button. A new landing page will be created by default. For popups or sticky bars, use the “Pick a content type” option.

2 – Select Your Template and Start Editing It

Starting with a template or a blank page is your choice.

You can begin editing your new landing page immediately after selecting your template by clicking “Start with your selected template” in the bottom right corner.

3 – Customize Your Chosen Template

Unbounce’s builder is now open. A variety of options are available in the left-hand corner, including changing the background image, adding text, and adding additional elements.

Hover over an icon with your cursor to see its description if you’re not sure what it does.

Your next steps include:

  • Make changes to the background photo
  • Make your own choice of photo (or add your own)
  • To make the CTA more actionable, add buttons
  • Any background colors can be adjusted

4 – Make Your Landing Page Unique

The right sidebar will display the item’s properties when you click on it.

If you click on the “Book Now” button, you can edit the following:

  • The size
  •  The text can be changed
  • The color can be edited
  • Add or remove a link

5 – Save Your Unbounce Landing Page

Once you are happy with your page, click the blue “Save” button in the top right corner.

You can change the page name by clicking on it on the left side of the top navigation bar and making the change.

Since we used a template and didn’t change the name, it is called “Wayfaring,” which is the name of the template.

6 – Adjust, Integrate, and Publish

A dashboard will now appear where you can:

  • You need to adjust the URL
  • A/B test versions should be created
  • Email programs and marketing software can be integrated with other programs

This process can be assisted by Unbounce’s comprehensive online support material.

In the upper right corner of the dashboard, click the blue “Publish” button when you are ready to publish.

Your landing page is now live! Congratulations!

Unbounce Features 

The following are some of my favorite features of Unbounce:

1. A/B testing —

With just a few clicks, you can copy your page variants and split the traffic between them. This helps you run A/B tests to find out which page leads to more sales.

2. Dynamic Text Replacement —

You can change the text on a page without writing a single line of code. Just change the URL.

You can do this with Dynamic Text Replacement in just a few minutes. You can use it with Google Ads campaigns to enhance Unbounce pages.

3. Speed and Performance —

Unbounce cares a lot about how fast their pages load, so they work hard to make sure they only take a few seconds.

When you use Unbounce, everything is taken care of, from setting up hosting (which they do for you) to optimizing images.

No more messing with server settings or figuring out which plugin is slowing down your page.

Unbounce Platform Security

A company that takes data security seriously is a welcome sight for online businesses.

Keeping your data and your visitors’ data secure is a top priority with Unbounce. In the following list, you will find additional features available to enterprise customers.

  • SSL Encryption: Unbounce secures data with HTTPS and displays the lock icon in the URL bar.
  • GDPR Compliance: Every page is GDPR compliant.
  • IP Filters: Blocking IP addresses you know will prevent you from messing up your tracking. Also helps keep conversion data clean and correct.
  • 2 Factor Authentication: In addition to requiring a single password, it also needs a trusted device. Customers with an Enterprise license only.
  • Automatic Backups & Audit Logs: This feature is only available to Enterprise customers.

Unbounce Client Support and Resources

There are a lot of self-help resources available in Unbounce’s Help Center. The documentation is divided into topics such as Getting Started, Integrations, Community, and Ecourses.

There is a problem with the search function. My questions were answered, but they were often buried deep in the search results.

Unbounce Client Support and Resources

Unbounce also offers live support through its Help Center:

  • Email
  • Live Chat
  • Phone

A customer service representative will be available Monday through Friday during “business hours,” but it is unclear whether this is Pacific Standard Time, Central European Time (for the Berlin office), or both.

Unbounce’s Live Chat Support In Action

The live chat support worked well for me. You are told where you stand in the queue after you type in your query.

I really liked that, so you exactly know the time it will take. The support is able to answer your query precisely as they did for me. 

Unbounce Review: Pros and Cons

Here are some of the pros & cons of Unbounce:


  • A totally customizable landing page can be created in a matter of minutes
  • If you prefer, you can use templates that are easy to use
  • There is plenty of documentation in the Help Center
  • Security is a priority
  • There are plenty of ways to test what works on your landing pages


  • For small businesses, the lowest plan is nearly $1000 per year, which may be prohibitive
  • Less tech-savvy users may be overwhelmed by the number of options
  • Business hours are the only time when support is available

How easy is it to learn Unbounce?

To begin, you are undoubtedly curious about how simple or challenging it would be to actually build a landing page using Unbounce.

I am neither a programmer nor a designer, but I was able to learn how to use Unbounce in a matter of hours despite the fact that I am neither of those things.

The interface of the builder may appear to be complicated at first sight; nevertheless, it is actually extremely easy to comprehend, and each widget, button, and element serves a valuable purpose to assist you in developing the very best landing page that is humanly possible.

Quick Links:

Conclusion: Unbounce Review 2024

The landing page builder Unbounce is my number one choice for 2024 after I have personally evaluated all major landing page builders available on the market, including Instapage, Leadpages, ClickFunnels, and Landingi.

I keep coming back to Unbounce in 2024 as my number one choice.

Why? because of its user-friendliness combined with a rich set of possibilities for customization.

In this day and age, there isn’t much that I can’t accomplish with the help of Unbounce.

In addition, now that it also includes sticky bars and popups, it’s almost like having three tools in one.

Since Unbounce’s popups and sticky bars operate everywhere, including on my WordPress website, I no longer need to pay for a popup solution such as OptinMonster or Sumo.

You need not look any further than Unbounce if you are interested in a landing page builder that is both simple to use and packed full of capabilities hidden away behind the scenes.

Additionally, Unbounce is supported by a helpful team based in Canada that offers support of the highest caliber.

Official Videos Of Unbounce

Diksha Dutt

A graduate of the IIMC, Diksha enjoys talking about self-growth and online learning platforms. Diksha has a passion for education and entrepreneurship, and she has been involved in both fields for over a decade. She aims to help others make more informed decisions about the best online resources, courses, and education platforms. She writes about online learning platforms and online courses on, where she reviews and recommends the best resources for different skill levels and goals. When Diksha is not working, she enjoys reading books, playing chess, and traveling with her husband and two kids. You can follow her on LinkedIn and FaceBook.

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