OptinMonster Vs Leadpages 2024: Which Is Better? (My Personal Favourite)

Today, we will compare OptinMonster vs LeadPages, the 2 most popular email opt-in tools for WordPress sites. As a digital marketer, you know that growing your email list with a relevant audience is crucial for online businesses.

In fact, getting an email subscriber is more valuable than having 10 fans or followers.

You won’t survive in this online marketplace if you’re not focused on increasing your email list daily. But don’t worry; after thorough research, I have found two incredible lead-generation tools that can benefit your business.

So, sit in front of your computer for the next ten minutes, and I guarantee I will provide you with something productive and worthy!

Which Tool Is Better for Generating Leads: OptinMonster vs. Leadpages?

When comparing these two different lead-generating tools, it is essential to keep in mind the context of each one. The Leadpages offering includes a website builder, a landing page builder, and a popup builder in one convenient package.

Therefore, this may be your best choice if this is your first time doing anything related to this topic.

Suppose you have a website or wish to utilize a platform like WordPress with expanded capability and resources. In that case, it may be too limiting–not to mention expensive–for you to use.

In light of this, Leadpages is the go-to tool for lead creation since it offers much MORE for a lot LESS money.

OptinMonster and LeadPages have strengths and weaknesses depending on your needs and budget.

Are you, for instance, looking for a landing page solution that will assist you in the creation of landing pages that have a high conversion rate and will assist you in the expansion of your email list?

Or are you looking for a more comprehensive solution that enables you to design eye-catching opt-in forms for your website and other marketing materials?

Regardless of your chosen solution, LeadPages and OptinMonster are excellent choices that can help you expand your email marketing list and increase sales.

When choosing a marketing platform, examine each one’s capabilities and vision to determine which suits your needs and preferences.

Why I use Leadpages

• Designs that are mobile-friendly and responsive have been created.
• Forms that are triggered when a button is clicked.
• SMS text messaging is a convenient way to collect email addresses.
• It is compatible with an unlimited number of sites.
• There are tracking and statistics, as well as other features.
• A/B testing is a technique for comparing two options.
• It takes care of hosting your landing pages for you.
• An extensive collection of landing page designs that can be sorted based on conversion rates can be found here.
• In addition, you may publish your forms on Facebook.
• Through the use of a WordPress plugin, it integrates with your website.
• Your email gifts – the resources you may have promised your audience in exchange for enrolling – are delivered to your subscribers by the service.

Why OptinMonster Is the Industry Leader in Lead Generation

OptinMonster is NOT a website or landing page builder, unlike Leadpages, a product they sell.

That clarifies that the comparison between OptinMonster and Leadpages is limited to the lead generation process. In light of this, let’s have a look at how they are comparable to one another and determine which one is best for you:

• Forms of Campaigns
• Design options
• Targeting rules
• Savings

Let’s get started.

1) Take Advantage of Multiple Marketing Campaigns to Generate More Leads

Using a multi-campaign approach as part of your lead generation plan is one of the most effective strategies to generate new leads for your business.

To avoid a phenomenon known as “popup fatigue” on your website, it is necessary to utilize various advertisements.

When you repeatedly display the same generic popup on different pages of your site, visitors will experience a phenomenon known as “Popup fatigue.” Your users will learn to ignore your campaigns because of this, regardless of how enticing the lead magnet or campaign material may be.

Because of this, even the most effective opt-in efforts risk being disregarded.

Because of this, OptinMonster makes the following kinds of campaigns available to its users:

• The message box that pops up
• Floating bar
• A scrolling window slides in.
• Sidebar widgets
• Full-screen greetings and good luck
• Popups that are game-like
• Inline campaigns
• Safes for storing content
• Countdown clocks and timers
• OptinMonster’s Various Types of Campaigns

We provide you with these alternatives so that you can create different campaigns across your site and maintain the engagement of your visitors.

Leadpages does offer campaigns that are comparable to those, albeit with fewer options. They use popups, alert bars, and widgets in the sidebars.

These are useful for your most fundamental opt-in campaigns and can provide an excellent foundation to launch your marketing efforts.

However, if you disregard other types of campaigns, such as countdown timers, content locks, and so on, you will almost certainly be passing up opportunities for conversions.

When comparing OptinMonster and Leadpages regarding the campaign options available to users, it is clear that OptinMonster come out on top in this area.

2) Incorporate MORE functionality into the design of your campaigns

OptinMonster and Leadpages offer user-friendly popup editors with inline text editing for easy campaign changes.

Modify the text using the simple template.

The degree to which these two lead generation tools simplify the process of designing popups is not a significant differentiator between them.

The main difference is the simplicity of developing opt-in campaigns that include complex features. You have a wide variety of options when crafting the ideal campaign, thanks to OptinMonster.

This is because each of our opt-in campaigns is constructed using element blocks, or “blocks” for short.

You can add these building pieces to any of our more than fifty already-built templates to guarantee you obtain the most successful campaign possible to meet your marketing objectives.

In addition, adding these blocks calls for no particular technological expertise. Everything may be accomplished by only dragging and dropping:

Add a new building block to the standard mobile template.

This is significant since increasing the number of conversions from site visitors requires more than just displaying a popup.

It is necessary to carefully develop the appropriate message to interact with site visitors at whichever stage of the customer journey they may now be in.

You might want to include a product demonstration video in certain circumstances. In other instances, you should incorporate a countdown timer into your offers to generate a sense of urgency among potential customers.

In addition, there are occasions when you might wish to include custom HTML, CSS, or JavaScript to have complete control over the appearance of your opt-in campaign.

When looking for a lead-generating program, it is advantageous to have several different ways to choose from rather than a limited number of options.

OptinMonster ensures you have access to all the tools and resources necessary to design stunning campaigns that perform strictly as you require.

Adding advanced elements to your opt-in campaign’s design with OptinMonster can boost conversion rates and increase purchases.

Take a Multi-Campaign Approach for More Leads

One of the best ways to generate new leads is by using multiple campaigns. This involves using various ads on your website to avoid “popup fatigue.”

Popup fatigue happens when your site keeps showing the same basic popup repeatedly. This teaches your users to ignore your campaigns, no matter how attractive your lead magnet or campaign copy is.

So, even the best efforts to get people to sign up can be missed.

Because of this, OptinMonster has these kinds of campaigns:

• Pop-up lightbox
• Timer counters
• Scroll box that slides in
• Floating bar
• Fullscreen welcome mat
• Sidebar gadgets
• Inline ads
• Pop-ups with games
• Lockers for content

Types of Campaigns in OptinMonster

We give you these choices so that you can run multiple campaigns on your site and keep your visitors interested.

With this method of running multiple campaigns, Reliablesoft improved conversions on its site by more than 300%.

They got more leads and sold 200% more of their SEO course by using a mix of exit-intent popups, floating bars, and slide-in scroll boxes.

Leadpages does have ads like these, but they aren’t as extensive. They have warning bars, sidebar widgets, and popups.

These are good for basic opt-in ads and can be an excellent place to start. But you’ll miss out on sales if you don’t use other campaigns like countdown timers, content lockers, etc.

What Is OptinMonster Used For?

OptinMonster allows you to construct email lead-generation campaigns on your websites, such as popups, floating bars, and sidebar options.

It’s more complicated than opt-in forms. Popup campaigns were initially overused and unpleasant. OptinMonster changed that.

Its innovative features made it possible to develop marketing programs that generate leads and optimize conversions without being aggressive.

The tool has 100+ pre-made templates, so you can develop campaigns quickly. You may start generating leads with OptinMonster immediately.

You may control when, when, and to whom campaigns are displayed. OptinMonster lets you initiate well-designed campaigns where they’re most likely to convert visitors into subscribers.

Exit-Intent® technology launches a campaign when a visitor leaves your site. Exit-intent popups might push users to sign up for your newsletter or complete their transactions.

Thousands of businesses utilize OptinMonster to convert leaving visitors each month.

OptinMonster’s Strong Points

Their service is a digital marketer’s dream because it offers various options. Among its many features are:

1. Lead Verification (New) is an add-on tool that prevents spammers, bots, and users with questionable email addresses from signing up for your mailing list. A supplemental charge of $15 each month.

2. Step Optin is MonsterLinks, a feature that enables any link or picture to use an opt-in form created by OptinMonster. In my situation, I trigger their choice whenever a visitor clicks on any one of the links that I provide for my affiliates.

3. Display a popup depending on the visitor’s location in the world using a technique known as geo-IP location targeting. Detect automatically when visitors leave your blog and request their email address with the Exit-Intent feature. This not only works for PCs, but it also has a mobile version that was just created.

4. Visual Builder is a drag-and-drop builder that enables you to construct an opt-in form even if you do not have any prior experience with HTML.

5. Yes/No Forms — This feature enables the creation of straightforward yes/no forms.

6. MonsterEffects includes more than 26 distinct animations and sound effects that may grab the attention of people visiting your website. Create an interruption in the pattern to see an increase in conversion rates.

7. A/B Testing is putting different versions of your opt-in form through their paces to determine which combination of copy, campaign type, and messaging is most effective.

OptinMonster Vs. Leadpages: Campaign Editor Comparison

WYSIWYG popup editors are easy to learn and utilize in OptinMonster and Leadpages. You can alter the copy in the popup builder with a single click. You may also edit blocks, change SEO and display rules, and more.

Although both tools have this feature, OptinMonster is not any easier to use, even though I am familiar with it. I Only started using Leadpages to write this comparison post.

What does LeadPages Offer That OptinMonster doesn’t?

1. Landing pages

You can post many landing pages, such as squeeze, sales, thank you, and more.

2. LeadBox technology

Leadbox technology is when a visitor hits on a picture or link, and an opt-in form pops up. I think this technology is pretty cool, and I use it a lot.

Main Features Of Leadpages

User-Friendly Interface: An intuitive tool that simplifies creating and publishing landing pages.

Extensive Design Library: Access to a diverse collection of landing page designs, sortable by conversion rates for optimal performance.

Mobile-Friendly and Responsive: Designs optimized for mobile devices, ensuring a seamless user experience across different screen sizes.

Email Capture via SMS: Ability to collect email addresses through SMS text messaging, expanding your reach and engagement options.

OptinMonster Vs Leadpages: Targeting Rules

Designing a winning optin is only half the battle won. The other half is getting it in front of the right people so that it can really change their minds.

This time, let’s start with LeadPages.

They give you a few simple ways to show off their ads.

Exit-intent: This makes the popup appear right before the visitor leaves your site.

The popup will appear after the person has been on your page for some time. (Pro tip: to figure out when to show your pop-ups so that most users see them, divide the usual time spent on target page X by half plus 5 seconds.) This way, you can still show it to everyone but won’t break the flow by showing it too early.

So what about OptinMonster?

First, OptinMonster has all the same features as Leadpages.

• MonsterLink is Leadpages’ version of link trigger;
• Time Delay is like Leadpages’s time delay trigger.
• Exit Intent is the same as with LeadPages.

Adopting a Multi-Campaign Strategy to Generate MORE Leads

Using a multi-campaign approach as part of your lead generation plan is one of the most effective strategies to generate new leads for your business. This entails utilizing a variety of campaigns on your website to avoid a phenomenon called “popup fatigue.”

When you repeatedly display the same generic popup on different pages of your site, visitors will experience a phenomenon known as “popup fatigue.” Your users will learn to ignore your campaigns because of this, regardless of how enticing the lead magnet or campaign material may be.

Because of this, even the most effective opt-in efforts risk being disregarded.

Because of this, OptinMonster makes the following kinds of campaigns available to its users:

• The message box that pops up
• Floating bar
• A scrolling window slides in.
• Sidebar widgets
• Fullscreen welcome mat
• Popups that are game-like
• Inline campaigns
• Safes for storing content
• Countdown clocks and timers

We provide you with these alternatives so that you can create different campaigns across your site and maintain the engagement of your visitors.

By implementing this multi-campaign strategy, Reliablesoft achieved a conversion rate increase on their website, more significant than 300%.

They increased the number of leads they captured. They ultimately drove 200% more purchases for their SEO course by utilizing a combination of exit-intent popups, floating bars, and slide-in scroll boxes.

Leadpages does offer campaigns that are comparable to those, albeit with fewer options. They use popups, alert bars, and widgets in the sidebars.

These are useful for your most fundamental opt-in campaigns and can provide an excellent foundation to launch your marketing efforts.

However, if you disregard other types of movements, such as countdown timers, content locks, and so on, you will almost certainly be passing up opportunities for conversions.

When comparing OptinMonster and Leadpages regarding the campaign options available to users, it is clear that OptinMonster come out on top in this area.

OptinMonster Vs Leadpages [Month] 2024: Which Is Better And Best

Let’s discover these two plugins’ features, pros, and cons. What makes them different from several other plugins? Find out which one of them you should choose for your website. 

1. OptinMonster

OptinMonster is one of the best lead-generation plugins for WordPress. It allows you to create attention-grabbing option forms, leading to better conversions.

TRUST ME! The first time I used this plugin, I was flabbergasted. It was something unique with great features, and I wondered if this could wow me, then it would definitely wow the users. 🙂 Hence, it will lead to better conversions. 😀

I read several case studies in the market, which showed how OptinMonster converts visitors into subscribers. Still, I couldn’t believe my eyes off it as you need to test something on your own before giving any judgment.

I read several case studies in the market, which showed how OptinMonster

OKAY! So I tested this lead generation plugin on my website and just imagine the results were TOO GOOD.

Optinmonster did wonders on my website. The result was 200% up, and I was awestruck to see the power of this plugin to turn your website visitors into subscribers and customers.

Features 

• Smart User Targeting

With the help of this feature, you can target specific pages, categories, or even user behavior. If you want to see real profits, you should use A/B testing.

This feature helps track the user’s mouse behavior as they browse through your blog, which helps detect the precise moment when the user is about to leave the page to show them a targeted campaign.

• OptinMonster Builder

This builder is straightforward to understand and use. Further, it allows you to create professionally designed opt-in forms in less than a minute.

• Actionable Insights

You can track the number of impressions, total conversions, and the rate of transformation with the help of this feature. Further, you can go through the detailed reports for each option, and with this, you may utilize various parameters to get a better overview.

Apart from these incredible features, Optinmonster has various other components, >>

• Drag-and-drop form builder.
• Slide-in forms.
• One-click triggered forms.
• Good-looking form animations.
• Exit intent forms (Helps in converting the visitors who are about to leave your site.)
• Multiple types of opt-in forms are available.
• Floating bars.
• Blank canvas forms – put any HTML in them.
• Great stats and analytics.
• Full-screen welcome gate.
• Sidebar forms and widgets.

SERIOUSLY! These features of OptinMonster have made me a crazy fan of this magical lead generation plugin.

Everything created in this universe has some advantages and disadvantages, making it different from others. Without taking much, let’s find some pros and cons of Optinmonster below.

Optinmonster Pros

• Optinmonster is affordable and one of the best tools available with unique features.
• OptinMonster is bliss for advanced users as they can create new apps and integrate them with OptinMonster.
• OptinMonster also gives you access to create entirely custom pop-ups. Now, you have more options than opt-in forms, and you can use this to link to buy buttons, your popular content, display pricing tables, etc.
• If you choose its pro-plan, you can work with unlimited websites.
• OptinMonster integrates with almost every email marketing solution, like MailChimp.
• You can integrate this fantastic tool with your site through a WordPress plugin.
• Its A/B testing feature is outstanding and easy to use. With the help of this feature, you can create new variations of your forms. You can also test them; another awesome thing is that you don’t need any technical skills.

Optinmonster Cons

• Sometimes, when the WordPress plugin releases its latest updates, your opt-in forms may not work and even stop being displayed if you’re not on the most recent version.
• The templates present on Optinmonster are not fully editable. If you plan to edit it, use the blank canvas form and add custom HTML; you should have technical skills.

Continue…

2. Leadpages

LeadPages is among the most popular email opt-in solutions worldwide. It is much beyond the standard of creating forms to capture email addresses.

Leadpages help in creating responsive landing pages. In addition to this, it further helps in creating sales pages & conversion pages. This lead-generation plugin is all about landing pages.

“Leadpages enhances the professionalism of my company!” While there are templates and tools for almost every application, it’s all so well organized and straightforward to use that it feels simple.

I like how professional the landing pages and pop-ups look and how they aren’t pushy or “sales.”

Drag and Drop Leadpages Website Builder makes it simple to get online. It also assists you in creating SEO-optimized pages so that you can rank for those critical keywords.

THE BIGGEST ATTRACTION of LeadPages is that it helps convert your idea into a fully functional landing page in a few minutes.

It is one of the industry’s most uncomplicated landing page builders, where you create, edit, and deploy your next high-converting page without using any line of code.

It also offers many options for generation tools that work on every site.

Features 

• One-click triggered forms.
•  Leadpages work on every site.
• These tools gather an email list following the assurance of the resources you promised your audience for subscribing.
• It hosts landing pages.
• Use A/B testing.
• It has an extensive (HUGE) library of landing page designs that you can sort out by conversion rates.
• Easy integration with Email Service Providers.
• Extensive Font Collection to compliment your site.
• Easily accessible tool for building landing pages and getting them online.
• It allows you to publish and capture email addresses through SMS text messaging our forms to Facebook.
• Converts any page into an Optin, Sales, or Webinar Page
• Integration of your website through a WordPress plugin.
• All the designs are mobile-friendly and responsive.
• Customize Copy, Colors, Images, and much more.
• Track and analytics.

REALLY!! This is what makes Leadpages stand out among the crowd. This lead generation plugin’s incredible features can attract anybody in this industry, especially Internet Marketers.

Let’s find out some pros and cons of LeadPages to have a more comprehensive vision. >>>

Pros Of Leadpages

• Landing pages are one of the most attractive features of lead pages. TRUST ME! Guys, if you plan to test several different things, this is one of the best ways.
• You just need to know basic computer skills to work with LeadPages.
• You can integrate with popular email service providers.
• If you are willing to learn about email marketing, then TRUST ME! Leadpages is one of the best mediums to do that.
• You can choose the convertible forms and templates from the list of states and landing page templates.

Cons Of Leadpages

• Well, I find the pricing a bit up for Leadpages. I rate it among the most expensive on my priority list.
• Leadpages landing page features are not as great as individual opt-in forms. Suppose you want to display a build on your blog; then, it is impossible with LeadPages. So, here, it lacks behinds.

But I can understand your situation after this. OOPS, you guys seem confused about choosing the best among these two leaders.

Hey, don’t worry. I am not going anywhere until I satisfy you by clearly showing which tool can benefit one’s needs.

Now, move ahead; I have made a comparison table that will give you a clear picture of which lead generation tool among the two is BEST for you.

Quick Links

• OptimizePress vs. Leadpages 
• Duda vs WordPress
• The Best Leadpages Landing Pages To Try

Is OptinMonster Free for WordPress?

It’s not, no. OptinMonster can be used with WordPress and other content management systems (CMS)

You will have to pay for it, though. WordPress users have the added benefit of having a great Optinmonster tool to help them run their campaigns.

What’s the most significant difference between OptinMonster and LeadPages?

Leadpages is best at making websites and landing pages, but it also has a popup maker with some basic rules for how it should look.

OptinMonster is a full-fledged popup maker that uses creative and unique display rules to boost sales as much as possible.

Can OptinMonster and Leadpages be used to build a website?

With Leadpages, you can make a site from scratch. OptinMonster is not a site builder, so you can’t use it to make it. Leadpages is at the top of its game in this area.

Whom Should I Go For!!!! OptinMonster Vs. Leadpages ??

It’s difficult to recommend a lead generation plugin without knowing your requirements. However, I can provide guidance on when to choose a specific one.

Starting with Optinmonster! If you don’t want any trouble handling your opt-in forms and want them to be handled easily inside one easy-to-use interface if you manage multiple sites.

If you’re seeking a cost-effective yet powerful solution for creating simple opt-in forms without extensive customization, Optinmonster is the best choice. 😀

On the other hand, if you are looking to work with custom landing page designs and, in addition to that, if you need individual opt-in forms, then you can go for LeadPages, as it’s UNBEATABLE in this feature.

Moreover, you can work with their tasted landing pages, which are proven to give good conversions, so I think it is the best plugin to go for in cases where NO RISK is involved.

I have addressed all your concerns. If you’re still uncertain, look below and share your worries. I’ll help clear them up.

Have a great day ahead.

Conclusion:

After comparing OptinMonster and Leadpages, it’s clear that both tools have their unique strengths and are excellent choices for different aspects of online marketing.

If your primary goal is to boost your email list with eye-catching pop-ups, OptinMonster is a fantastic choice due to its ease of creating engaging pop-ups that capture attention.

On the other hand, if you’re aiming to create stunning landing pages that can also help in acquiring more subscribers, Leadpages is the better option.

Both tools are highly recommended, and trying them out to see which one aligns best with your needs is advisable. Each tool has its unique strengths that can significantly contribute to the growth of your business.

Experiment with both to witness the difference and choose the one that suits your marketing strategy the best.