OptinMonster Vs Leadpages 2023: Which Is Better And Best??

Today, we will be comparing the 2 most popular email opt-in tools for WordPress sites: OptinMonster vs LeadPages:

Like every internet marketer, you also must have tried numerous techniques to increase your email subscribers anyhow.

You will AGREE if I say that an email list is like oxygen for most online businesses. You can reap fruitful benefits in your business only if you are growing your list with a relevant audience.

If you take my opinion, then I would say, I am happier to get an email subscriber rather than 10 fans or followers any day.

TRUST ME! If you are not really giving a damn about it, then you can find your way out of this online marketplace because you can’t survive here without an email subscriber.

HELL YEAH! It is a fact!!

Hey, lemme GUESS! Are you thinking, ‘ UHHH! I tried many times babes, but now just get me away to some best option so that I can increase my email list?’

CHILL!! CALM DOWN!! Today, after long research I have brought two incredible lead generation tools that can add a real benefit to your online business in a real sense.

So Guys, just get seated in front of your smart boxes for the next ten minutes, and I GUARANTEE YOU! I will give you something really productive and WORTHY! 😀

Are you focused on increasing your email list daily? Are you using the right tools to fetch more subscribers?

Hey! Don’t look, or act so strange. It’s very obvious that if you have a successful blog or you have an online presence, then you are well aware of the fact that building an email list is a need an hour for every Digital marketer.

🚀OptinMonster Vs Leadpages: Quick Expert Summary

I have used both Leadpages and OptinMonster in the past, and I have to say that I prefer OptinMonster.

Leadpages is a great platform for building simple websites and landing pages, but I find that it’s not as versatile as OptinMonster when it comes to creating popups. With Leadpages, you are limited to a few basic templates, while OptinMonster lets you create custom popups with whatever design you want.

This flexibility is really important because it allows you to create popups that are perfectly tailored to your audience. For example, you can create a popup that asks new subscribers for their email addresses or one that promotes a free giveaway.

In my experience, OptinMonster also performs better than Leadpages when it comes to converting visitors into subscribers. This is likely because of the wide range of customization options available, which allows you to create popups that are more relevant and engaging.

OptinMonster is a powerful lead capture tool that allows you to create beautiful opt-in forms and pop-ups. It comes with a wide range of features, including exit-intent technology, A/B testing, page-level targeting, and more. Plus, it integrates with a wide range of email marketing and CRM platforms.

Leadpages is another popular lead capture tool that allows you to create high-converting landing pages. It comes with a drag-and-drop builder, a wide range of templates, and integrations with popular email marketing and CRM platforms.

Which Tool Is Better for Generating Leads: OptinMonster Vs Leadpages?

When comparing these two different lead-generating methods, it is important to keep in mind the context of each one. The Leadpages offering includes a website builder, a landing page builder, and a popup builder all in one convenient package.

Therefore, if this is your first time doing anything related to this topic, this may be the best choice for you.

If you currently have a website or wish to utilize a platform like WordPress that has expanded capability and resources, then it is possible that it will be too limiting–not to mention expensive–for you to use.

In light of this, Leadpages is the go-to tool for lead creation since it offers a lot MORE for a lot LESS money.

The verdict has been decided, and it seems that both OptinMonster and LeadPages have both a strong suit and a vulnerable spot in their arsenal. Everything hinges on the specifics of your situation, including the requirements you have and the amount of money you are ready to pay.

Are you, for instance, looking for a landing page solution that will assist you in the creation of landing pages that have a high conversion rate and will assist you in the expansion of your email list?

Or are you looking for a more comprehensive solution that enables you to design eye-catching opt-in forms for your website as well as other marketing materials?

No matter which solution you choose, LeadPages and OptinMonster are both excellent choices that can help you expand your email marketing list and increase sales.

Therefore, it is important that you examine the capabilities of each platform in order to choose which one is the most appropriate for you at this stage of your marketing journey.

Since you are able to test both platforms before making a purchase decision, you shouldn’t be scared to do so in order to determine which one suits your needs and preferences better.

Why I use Leadpages

• Designs that are mobile-friendly and responsive have been created.
• Forms that are triggered when a button is clicked.
• SMS text messaging is a convenient way to collect email addresses.
• It is compatible with an unlimited number of sites.
• There are tracking and statistics, as well as other features.
• A/B testing is a technique for comparing two options.
• It takes care of hosting your landing pages for you.
• A large collection of landing page designs that can be sorted based on conversion rates can be found here.
• In addition, you may publish your forms on Facebook.
• Through the use of a WordPress plugin, it integrates with your website.
• Your email gifts – the resources you may have promised to your audience in exchange for enrolling – are delivered to your subscribers by the service.

Why OptinMonster Is the Industry Leader in Lead Generation

OptinMonster is NOT a website or landing page builder, in contrast to Leadpages, which is a product that they sell.

That clarifies that the comparison between OptinMonster and Leadpages is limited to the process of lead generation. In light of this, let’s have a look at how they are comparable to one another and determine which one is best for you:

• Forms of Campaigns
• Design options
• Targeting rules
• Savings

Let’s get started.

1) Take Advantage of Multiple Marketing Campaigns to Generate More Leads

Using a multi-campaign approach as part of your lead generation plan is one of the most effective strategies to generate new leads for your business. To avoid a phenomenon known as “popup fatigue” on your website, it is necessary to utilize a variety of different sorts of advertisements.

When you display the same generic popup over and over again on different pages of your site, visitors will experience a phenomenon known as “popup fatigue.” Your users will learn to ignore your campaigns as a result of this, regardless of how enticing the lead magnet or campaign material may be.

Because of this, even the most effective opt-in efforts risk being disregarded.

Because of this, OptinMonster makes the following kinds of campaigns available to its users:

• The message box that pops up
• Floating bar
• A scrolling window slides in.
• Sidebar widgets
• Full-screen greetings and good luck
• Popups that are game-like
• Inline campaigns
• Safes for storing content
• Countdown clocks and timers
• OptinMonster’s Various Types of Campaigns

We provide you with these alternatives so that you are able to create different campaigns across your site and maintain the engagement of your visitors.

Through the implementation of this multi-campaign strategy, Reliablesoft.com was able to achieve a conversion rate increase on their website that was greater than 300%.

They were able to increase the number of leads they captured and ultimately drive 200% more purchases for their SEO course by utilizing a combination of exit-intent popups, floating bars, and slide-in scroll boxes.

Leadpages does offer campaigns that are comparable to those, albeit with fewer options. They make use of popups, alert bars, and widgets in the sidebars.

These are useful for your most fundamental opt-in campaigns and can provide an excellent foundation from which to launch your marketing efforts.

However, if you disregard other types of campaigns such as countdown timers, content locks, and so on, you will almost certainly be passing up opportunities for conversions.

When comparing OptinMonster and Leadpages in terms of the campaign options available to users, it is clear that OptinMonster comes out on top in this particular area.

2) Incorporate MORE functionality into the design of your campaigns

Popup editors are available on both OptinMonster and Leadpages. These editors are user-friendly and simple to operate. Both have inline text editors, allowing you to make changes to the copy of your campaign without leaving the editor:

Modify the text using the simple template.

The degree to which these two lead generation tools simplify the process of designing popups is not a significant differentiator between them.

The main difference, though, is in how simple it is to develop opt-in campaigns that include complex features. You have a wide variety of options at your disposal when crafting the ideal campaign thanks to OptinMonster.

This is due to the fact that each and every one of our opt-in campaigns are constructed using element blocks, or “blocks” for short.

To guarantee that you obtain the most successful campaign possible to meet your marketing objectives, you can add these building pieces to any of our more than fifty already-built templates.

In addition, the addition of these blocks calls for no special technological expertise. Everything may be accomplished by only dragging and dropping:

Add a new building block to the standard mobile template.

This is significant since increasing the number of conversions from site visitors requires more than just displaying a popup. It is necessary to carefully develop the appropriate message in order to interact with site visitors at whichever stage of the customer journey they may now be in.

You might want to include a demonstration video of your product in certain circumstances. In other instances, you should incorporate a countdown timer into your offers in order to generate a sense of urgency among potential customers.

In addition, there are occasions when you might wish to include custom HTML, CSS, or JavaScript in order to have complete control over the appearance of your opt-in campaign.

When looking for a lead-generating program, it is to your advantage to have a number of different ways to choose from rather than a limited number of options.

OptinMonster ensures that you have access to all of the tools and resources necessary to design stunning campaigns that perform exactly as you require them to.

By doing so, you can improve your conversion rates and generate a greater number of purchases. Again, OptinMonster is the clear victor when it comes to having more advanced elements added to the design of your opt-in campaign.

What Is OptinMonster Used For?

OptinMonster allows you to construct email lead-generation campaigns on your websites, such as popups, floating bars, and sidebar options.

It’s more complicated than opt-in forms. Popup campaigns were initially overused and unpleasant. OptinMonster changed that.

Its innovative features made it possible to develop marketing programs that generate leads and optimize conversions without being aggressive.

The tool has 100+ pre-made templates, so you can develop campaigns quickly. You may start generating leads with OptinMonster immediately.

You may control when, when, and to whom campaigns are displayed. OptinMonster lets you initiate well-designed campaigns where they’re most likely to convert visitors into subscribers.

Exit-Intent® technology launches a campaign when a visitor leaves your site. Exit-intent popups might push users to sign up for your newsletter or complete their transactions.

Thousands of businesses utilize OptinMonster to convert leaving visitors each month.

OptinMonster’s Strong Points

Their service is a digital marketer’s dream because it offers a wide variety of options to pick from. Among its many features are:

1. Lead Verification (New) is an add-on tool that prevents spammers, bots, and users with questionable email addresses from signing up for your mailing list. A supplemental charge of $15 each month.

2. Step Optin is what they term MonsterLinks, and it is a feature that enables any link or picture to use an opt-in form created by OptinMonster. In my situation, I trigger their choice whenever a visitor clicks on any one of the links that I provide for my affiliates.

3. Display a popup depending on the visitor’s location in the world using a technique known as geo-IP location targeting.

Detect automatically when a visitor is going to leave your blog and request their email address with the Exit-Intent feature. This not only works for PC, but it also has a mobile version that was just created.

4. Visual Builder is a drag-and-drop builder that enables you to construct an opt-in form even if you do not have any prior experience with HTML.

5. Yes/No Forms — This feature enables the creation of straightforward yes/no forms.

6. MonsterEffects includes more than 26 distinct animations and sound effects that may be used to grab the attention of people that visit your website. Create an interruption in the pattern to see an increase in conversion rates.

7. A/B Testing is putting different versions of your opt-in form through their paces to determine which combination of copy, campaign type, and messaging is most effective.

What Is Exit Intent Technology?

It is a sign-up form for an email list that appears on a website just as a visitor is about to leave the page. The indicator is provided by moving the cursor toward the browser bar or the back button.

I’ve never been much of a fan of pop-up forms, and I try to stay away from them whenever possible because they’re bothersome. The fact that visitors have already made up their minds to go reduces the level of annoyance they experience.

They have not yet reached the point where they are actively consuming stuff. As a publisher, I’m good with it (and as a consumer, I’m alright with it as well), despite the fact that it can be startling and disrupts the user’s normal browsing experience.

As a side note, I frequently determine the organization and functionality of websites based on my own experiences as a customer. In general, I will not implement something on my websites if it is something that drives me crazy.

In addition, opt-in forms with exit intent can be programmed to activate after a predetermined number of days.

I don’t want to bother my repeat visitors with an exit opt-in form on every single one of their visits because 28% of my traffic is made up of returning customers. In most cases, I use a 14-day period as the number of days setting.

OptinMonster Vs Leadpages: Campaign Editor Comparison

WYSIWYG popup editors are easy to learn and utilize in both OptinMonster and Leadpages. You can alter the copy in the popup builder with a single click. You may also edit blocks, change SEO and display rules, and more.

Both tools share this feature. And OptinMonster isn’t any easier to use either. This is despite the fact that I’m used to it and only started using Leadpages to write this comparison post.

Adopting a Multi-Campaign Strategy in Order to Generate MORE Leads

Using a multi-campaign approach as part of your lead generation plan is one of the most effective strategies to generate new leads for your business. This entails utilizing a variety of campaigns on your website in order to avoid a phenomenon referred to as “popup fatigue.”

When you display the same generic popup over and over again on different pages of your site, visitors will experience a phenomenon known as “popup fatigue.” Your users will learn to ignore your campaigns as a result of this, regardless of how enticing the lead magnet or campaign material may be.

Because of this, even the most effective opt-in efforts risk being disregarded.

Because of this, OptinMonster makes the following kinds of campaigns available to its users:

• The message box that pops up
• Floating bar
• A scrolling window slides in.
• Sidebar widgets
• Fullscreen welcome mat
• Popups that are game-like
• Inline campaigns
• Safes for storing content
• Countdown clocks and timers

We provide you with these alternatives so that you are able to create different campaigns across your site and maintain the engagement of your visitors.

Through the implementation of this multi-campaign strategy, Reliablesoft.com was able to achieve a conversion rate increase on their website that was greater than 300%.

They were able to increase the number of leads they captured and ultimately drive 200% more purchases for their SEO course by utilizing a combination of exit-intent popups, floating bars, and slide-in scroll boxes.

Leadpages does offer campaigns that are comparable to those, albeit with fewer options. They make use of popups, alert bars, and widgets in the sidebars.

These are useful for your most fundamental opt-in campaigns and can provide an excellent foundation from which to launch your marketing efforts. However, if you disregard other types of campaigns such as countdown timers, content locks, and so on, you will almost certainly be passing up opportunities for conversions.

When comparing OptinMonster and Leadpages in terms of the campaign options available to users, it is clear that OptinMonster comes out on top in this particular area.

OptinMonster Vs Leadpages March 2023: Which Is Better And Best

Let’s find out the features, pros, and cons of these two plugins. What makes them different from several other plugins find out which one of them you should choose for your website. 

1. OptinMonster

OptinMonster is one of the best lead-generation plugins for WordPress. It allows you to create some attention-grabbing option forms that lead to better conversions.

TRUST ME! When first time I used this plugin I was flabbergasted. It was something unique with great features and I wondered if this can wow me then it will definitely wow the users. 🙂 Hence, will lead to better conversions. 😀

I read several case studies in the market, which showed how OptinMonster converts visitors into subscribers, but really I couldn’t believe my eyes off it as you need to test something on your own before giving any judgment.

OKAY! So I tested this lead generation plugin on my website and just imagine the results were TOO GOOD.

Optinmonster did wonders on my website. The result was 200% up and I was awestruck to see the power of this plugin to turn your website visitors into subscribers and customers.

Features 

• Smart User Targeting

With the help of this feature, you can target specific pages, categories, or even specific user behavior. If you want to see some real profits, then you should use A/B testing.

This feature helps in tracking the user’s mouse behavior as they browse through your blog which helps in detecting the precise moment when the user is about to leave the page in order to show them a targeted campaign.

• OptinMonster Builder

This builder is very easy to understand and use. Further, it allows you to create professionally designed opt-in forms in less than a minute.

• Actionable Insights

You can track the number of impressions, total conversions, and the rate of conversion with the help of this feature. Further, you can go through the detailed reports for each option and with this, you may utilize various parameters to get a better overview.

Apart from these incredible features, Optinmonster has various other features, >>

• Drag-and-drop form builder.
• Slide-in forms.
• One-click triggered forms.
• Good-looking form animations.
• Exit intent forms (Helps in converting the visitors who are about to leave your site.)
• Multiple types of opt-in forms are available.
• Floating bars.
• Blank canvas forms – put any HTML in them.
• Great stats and analytics.
• Full-screen welcome gate.
• Sidebar forms and widgets.

SERIOUSLY! These features of Optinmonster have made me a crazy fan of this magical lead generation plugin.

*If you want a detailed review on Optinmonster then visit the link below. I ASSURE YOU won’t be left with any doubts after reading this article.

(VISIT HERE: Optinmonster Review: How It Helps in Increasing Blog Subscribers by 600%)

Everything created in this universe has some advantages and disadvantages which make it different from others. Without taking much, let’s find out here below some pros and cons of Optinmonster.

Optinmonster Pros

• • Optinmonster is very affordable and one of the best tools available in the market with such amazing features.
• • Optinmonster is bliss for advanced users as they can create new apps and have them integrated with OptinMonster.
• • OptinMonster also gives you access to create entirely custom pop-ups. Now, you have more options with you rather than opt-in forms and you can use this to link to buy buttons, your popular content, display pricing tables, etc.
• • If you choose its pro-plan then you can work with unlimited websites.
• • OptinMonster integrates with almost every email marketing solution like MailChimp.
• • You can integrate this amazing tool with your site through a WordPress plugin.
• • Its A/B testing feature is just too good and very easy to use. With help of this feature, you can create new variations of your forms. You can also test them and another awesome thing is that you don’t need any technical skills for that.   

Optinmonster Cons

• • Sometimes when the WordPress plugin releases its latest plugin updates, then your opt-in forms may not work and even stop being displayed if you’re not on the most recent version.
• • The templates present on Optinmonster are not fully editable. If you plan to edit it then you need to use the blank canvas form and put custom HTML in it and for that, you should have technical skills.

HEY! Don’t be in a HURRY. As I promised you that I’ll be comparing two powerful plugins, so CALM DOWN! The show must GO-ON.

Continue…

2. Leadpages

LeadPages is among the most popular email opt-in solutions worldwide. It is much beyond the normal creating forms to capture email addresses.

Leadpages help in creating responsive landing pages. In addition to this, it further helps in creating sales pages & conversion pages. This lead-generation plugin is all about landing pages.

“Leadpages enhances the professionalism of my company!” While there are templates and tools for almost every application, it’s all so well organized and simple to use that it feels simple to use. I like how professional the landing pages and pop-ups look, and how they aren’t pushy or “sales.”

Drag and Drop Leadpages Website Builder makes it simple to get online. It also assists you in creating SEO-optimized pages so that you can rank for those critical keywords.

THE BIGGEST ATTRACTION of LeadPages is that it helps in converting your idea into a fully functional landing page in a few minutes.

It is one of the simplest landing page builders in the industry, where you create, edit, and deploy your next high-converting page without using any line of code.

It also offers many options for generation tools that work on every site.

Features 

• One-click triggered forms.
•  Leadpages work on every site.
• These tools make sure to gather an email list in accordance with the assurance of the resources which you promised your audience for subscribing.
• It hosts landing pages.
• Use A/B testing.
• It has a large(HUGE) library of landing page designs that you can sort out by conversion rates.
• Easy integration with Email Service Providers.
• Extensive Font Collection to compliment your site.
• Easily accessible tool for building landing pages and getting them online.
• Allows you to publish y Capture email addresses through SMS text messaging our forms to Facebook.
• Converts any page into an Optin, Sales, or Webinar Page
• Integration of your website through a WordPress plugin.
• All the designs are mobile-friendly and responsive.
• Customize Copy, Colors, Images, and much more.
• Track and analytics.

REALLY!! This is what makes Leadpages stand out among the crowd. These incredible features of this lead generation plugin can really attract anybody in this industry, especially Internet Marketers.

Let’s, find out some pros and cons of LeadPages to have a wider vision, >>>

Pros Of Leadpages

• Landing pages are one of the most attractive features of lead pages. TRUST ME! Guys, if you are planning to test a number of different things this is one of the best ways you can do it.
• You just need to have knowledge about basic computer skills to work with LeadPages.
• You can integrate with popular email service providers.
• If you are willing to learn about email marketing then TRUST ME! Leadpages is one of the best mediums to do that.
• You can choose the convertible forms and templates from the list of forms and landing page templates.

Cons Of Leadpages

• Well, I find the pricing a bit up for Leadpages. I rate it among the most expensive on my priority list.
• Leadpages landing page features are not as great as individual opt-in forms. Suppose, if you want to display a form on your blog then it is not possible with LeadPages. So, here, it lacks behinds.

But, I can understand your situation after this. OOPS, you guys seem so confused in choosing the best among these two leaders.

Hey, don’t worry I am not going anywhere till the time I satisfy you guys by showing a clear picture that which tool can be beneficial as per one’s need.

Now, move ahead, I have made a comparison table that will give you a clear picture that which lead generation tool among the two is BEST for you.

Thrive Leads

Overview

Thrive Leads is one of the most feature-rich email opt-in solutions currently available, and it has been developed by the same team that brought you Thrive, Architect. Thrive Leads, in contrast to the other players on our list, is a plugin for WordPress that allows you to deal with your forms within the WordPress interface that you are already accustomed to.

Thrive Leads provides a large number of different sorts of opt-in forms and gives you the ability to modify anything to your specifications. It is not necessary to have any knowledge of design or development in order to work with any of the innumerable templates that are available. In addition to this, you will receive excellent tracking and statistics.

Main features

There are many different kinds of opt-in forms accessible (pop-ups, slide-ins, floating bars, widget forms, in-content forms).

• Editor for dragging and dropping elements into place in forms.
• Testing with A and B.
• Exit-intent triggering.
• forms that fill the screen.
• Form layouts that are completely modifiable.
• Shortcodes.
• Every form is optimized for use on mobile devices.
• Display rules allow you to specify the precise pages on which the forms will be shown or prevent their display on any other pages.
• Statistics and data analysis.

Price

• 15 licenses: $147
• 5 licenses: $97
• 1 license: $67

Pros

• Because there is only a single payment, the price is very reasonable.
• Simple to use, and no specialized technical knowledge is necessary.
• Multiple form templates are available.
• If you pay attention to the recommendations that Thrive Leads gives you and put an emphasis on conversions in addition to
• With advanced analytics, you will see a significant improvement in the outcomes of your efforts.
• Frequent updates. Thrive Leads is continually developing in order to provide users with new and improved features.
• Use shortcodes to incorporate your forms into any part of your blog you choose.

COMPARISON: Optinmonster Vs Leadpages

Quick Links

• OptimizePress vs Leadpages 
• Duda vs WordPress
• The Best Leadpages Landing Pages To Try

What exactly is exit intent technology?

It’s an email sign-up form that appears when a visitor indicates they’re leaving a website. The indicator is supplied by moving the pointer to the browser bar or clicking the back button.

I’ve never been a fan of pop-up forms and have avoided them since they are inconvenient. Because visitors are departing regardless, exit intent reduces the annoyance factor.

They aren’t currently consuming material. Sure, it’s startling and disrupts browsing, but as a publisher, I’m fine with it (and as a customer, I’m fine with it).

As an aside, I frequently base site style and functionality decisions on my own consumer experience. If something irritates me, I typically don’t use it on my website.

Furthermore, exit-intent opt-in forms can be configured to activate every x number of days. I don’t want to bombard regular visitors with exit opt information every time they return because 28% of my traffic is repeated. I normally set the time period to 14 days.

Whom Should I Go For!!!! OptinMonster Vs Leadpages ??

Well, Guys, it’s really not easy to tell you t choose one over another depending on your requirement. But still, I can put light on the situations where you should go for a particular lead generation plugin.

Starting with Optinmonster! Well, If you don’t want any trouble handling your opt-in forms and want them to handle easily inside one easy-to-use interface if you want to manage multiple sites.

If you want to create simple and effective opt-in forms without much customization and YES, MOST IMPORTANTLY if you are looking for a pocket-friendly powerful solution then Optinmonster is the BEST option in that case. 😀

On the other side, if you are looking to work with custom landing page designs and addition to it if you need individual opt-in forms, then you can go for LeadPages as it’s UNBEATABLE in this feature.

Moreover, you can work with their tested landing pages which are proven to give good conversions, so I think in that case where NO RISK is involved it is the best plugin to go for.

I hope that I have cleared all your doubts. If you are still confused then look at the box below, JUST DON’T THINK, and tell me what’s worrying you. I’ll try my best to clear your doubts.

Have a great day ahead.