Close this search box.

Writing Ad Copy for Maximum Engagement

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Are you looking for ways to increase your website’s click-through rate? If so, one of the most effective methods is writing ad copy that grabs attention and encourages users to click. But how do you go about doing that? Let’s dive in and explore a few key tips on how to write ad copy that gets more clicks.

Writing Ad Copy for Maximum Engagement

Be Specific With Your Headlines

Be Specific With Your Headlines

When it comes to writing ad copy, headlines are arguably the most important element. Your headline should be specific, clear, and concise.

It should accurately represent what your advertisement is offering, while also including keywords that let people know why they should click.

Additionally, using numbers in your headline can help make them stand out even more as they appear as lists or steps that users can easily follow.

Include A Call To Action


The goal of an advertisement is to encourage people to take action—whether it’s signing up for an email list, downloading an ebook, or making a purchase.

That’s why it’s important to include a call-to-action (CTA) in your ad copy. A CTA should be short and direct; tell your readers exactly what you want them to do next. Be sure to use strong language like “get started now” or “sign up today” for maximum impact.

Focus on Benefits, Not Features

Focus on Benefits, Not Features

Ads should always be focused on how your product or service will benefit the customer. It’s not enough to simply list features; explain why those features are beneficial and how they will improve the customer’s life in some way.

As an example, if you’re writing an ad for a new smartphone, don’t just list its specs—explain how it will make their lives easier and better with faster speeds, more storage space, etc.

Make sure to answer the “what’s in it for me?” question right away so potential customers can understand why this product or service would be useful for them. People are more likely to click on ads when they see how they could offer value or solve a problem they have.

Optimize Your Ad Copy For Mobile Devices


More and more people are accessing the internet via their mobile devices, so it’s essential that your ad copy is optimized for these smaller screens.

This means keeping your text short and simple with minimal images or videos—after all, mobile devices typically have slower loading speeds than desktops!

Additionally, make sure that any clickable elements are easy-to-find and accessible on both desktop and mobile devices; this will ensure that people don’t get frustrated when trying to take action on your ads.

Keep It Short & Sweet

When crafting effective ad copy, remember that less is often more. People generally don’t have time or patience to read long-winded paragraphs full of complex sentences so keep it short and sweet!

Try using bullet points or numbered lists when possible so that readers can quickly scan through the content and absorb important information quickly without feeling overwhelmed by too much text on their screen at once.

Plus, shorter copy also means less competition in search engine rankings since there are fewer words competing against each other which helps boost visibility!

Create a Sense of Urgency


Including words like “now” or “limited-time offer” in your ad copy can help create a sense of urgency that motivates people to click on the link right away instead of waiting until later.

This type of language will make people feel like they have to act quickly in order to get the best deal or experience available.

It’s also helpful to include dates and deadlines so people have a clear timeline for when their offer will expire.

Make Sure Your Message Is Clear

Make Sure Your Message Is Clear Writing Ad Copy

It’s easy for readers to become confused or distracted when reading lengthy pieces of text, so it’s important that you keep your message simple and straightforward in order to grab their attention quickly.

Make sure that readers know exactly what they are getting by clicking on your link and why it is valuable for them specifically.

Too much jargon can lead readers astray, so try using concise language when writing ad copy whenever possible.

Also, Read:


Writing ad copy can seem intimidating at first but with a bit of practice, you’ll be able to craft engaging ads in no time! The key is focusing on creating headlines that grab attention while also including CTAs that encourage people to take action right away.

Additionally, optimizing your ads for mobile devices will ensure they reach the widest possible audience—which can mean more clicks for your business!

Some Useful Videos:

Copywriting Tips For Beginners: How To Write Ad Copy

How To Write Amazing Ad Copy | Google Expert Reveals Top Tips

7 Tips To Write Google Ads Copy – That Actually Convert

The Art of Copywriting and Advertising

Diksha Dutt

A graduate of the IIMC, Diksha enjoys talking about self-growth and online learning platforms. Diksha has a passion for education and entrepreneurship, and she has been involved in both fields for over a decade. She aims to help others make more informed decisions about the best online resources, courses, and education platforms. She writes about online learning platforms and online courses on, where she reviews and recommends the best resources for different skill levels and goals. When Diksha is not working, she enjoys reading books, playing chess, and traveling with her husband and two kids. You can follow her on LinkedIn and FaceBook.

Leave a Comment