Top 5 Digital Skills to Learn in 2024: Digital Marketing Jobs and Services Explained

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Despite COVID-19’s negative economic effects, Statista estimates that global spending on digital advertising climbed in 2020 by 12.2% compared to 2019 and reached $378.16 billion. In this article, I have shared the top 5 digital skills to learn in 2024.

Additionally, according to The Wall Street Journal, worldwide ad revenue will increase 19% to $749 billion in 2024.

Digital marketing is the new cake; it’s not just the frosting on the marketing cake. Despite the fact that the phrase was first used in 1990, this type of marketing has just recently achieved its apex (and continues to do so). Even according to LinkedIn, it is one of the most in-demand hard talents to acquire in 2024.

Digital Marketing Jobs and Services Explained

Top 5 Digital Skills to Learn in 2024

1. Mobile marketing

Did you realize that today, there are roughly twice as many mobile phones as people? Additionally, 73 percent of the 37.000 participants in the most prestigious Americans’ technology adoption annual study, according to Marketing Dive, claim that their mobile phones are the electronic gadgets they use the most.

It should come as no surprise that one of the hottest subfields of digital marketing today is mobile marketing. A target demographic is to be reached via their smartphones or tablets using this multi-channel marketing strategy. Websites, email, apps, text messages, and social media platforms can all be used for it.

mobile marketing

Mobile marketing is successful because it instantly reaches the appropriate individual in the right place. It is also very participatory and enables instant consumption because consumers often carry their phones everywhere.

Mobile campaign manager ($105,714), mobile marketing manager ($106,395), and mobile application developer ($96,563) are career options with the highest average salaries in the US 2024.

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2. Search engine optimization (SEO)

Ian Dodson, the co-founder and director of the Digital Marketing Institute, has the perfect phrase to sum up search engine optimization: “Smell lovely for Google!” The more formal definition of SEO found in textbooks might be as follows: it is the process of optimizing your website using on-page and off-page techniques so that search engines will successfully index and rank it.

Having a prominent position in organic search results is the best and most affordable approach to using SEO to increase the amount of traffic to your website (SERP). Any marketer must understand at least the fundamentals of SEO.

Career possibilities and typical salaries in the US for 2024: digital marketing manager ($108,582), SEO specialist ($54,144), and SEO/SEM strategist ($73,770).

3. Pay-per-click (PPC)

Nothing is free, as the adage goes; everything costs money. The field of marketing is by no means an exception. Pay-per-click, also known as PPC, is a digital marketing revenue model where the advertiser only pays when a user clicks on their ad.

In essence, it involves paying for visitors to your website rather than obtaining them naturally. Search engine advertising is one of the most well-liked PPC models.

pay per click

When someone searches for a certain keyword associated with your goods or services, it enables you to compete for ad placement in sponsored links on search engines.

Prepare to put a lot of work into creating an effective campaign if you want PPC to be profitable: conduct in-depth keyword research, choose and arrange your keywords, create PPC landing pages that are optimized for conversions, and so on. Search engines will reward you for doing it correctly by charging less, ultimately enhancing profits.

PPC specialist ($56,500), PPC manager ($70,751), and performance marketing manager ($120,979) are career possibilities with the following average salaries in the US in 2024.

4. Email marketing

Have you ever received emails with promotional content? You have, we bet! Here’s a spoiler: they’re intended to create leads or sales; they may contain advertising, and they’re typically distributed widely. They are also known as email marketing.

The first email marketing blast was sent in 1978, making this type of marketing the oldest of all digital marketing formats—a fact that frequently goes undetected.

But it’s not dead, despite what many people believe. In fact, email marketing is still rated as the most effective marketing channel, surpassing social media, SEO, and affiliate marketing, as noted by Neil Patel, the top marketer, and entrepreneur in the world. Why so? Email usage comes out to be higher than that of other platforms, and it is increasing yearly.

Additionally, no algorithm may alter your reach with email marketing because you control your contacts. Don’t disregard the tried-and-true, as it may be the best approach to market your company, foster customer loyalty, and elicit valuable consumer feedback.

Email marketing assistants make $55,390 on average, email marketing specialists make $65,578, and email marketing managers make $106,395 in the US in 2024.

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5. Social media marketing

Would you like regular interactions with your customers who have grown to love your brand? The best tool for you is social networking! Social media marketing is a type of online marketing that makes use of social media platforms to drive traffic to websites, expose brands to new audiences, engage with consumers, and boost sales.

It involves creating excellent content, communicating with your audience, running adverts, and evaluating the outcomes. Facebook, YouTube, Whatsapp, Instagram, TikTok, Snapchat, and Reddit are currently the top social media platforms.

Social media marketing

Since there will be 4.33 billion social media users worldwide at the beginning of 2021, social media is now of the highest importance to marketers. Yes, you read that correctly; it makes up more than 55% of the world’s population.

Additionally, the average user spends almost 2.5 hours each day using social media, visiting and using more than six different social media platforms monthly. We believe that the evidence is sufficient.

Social media manager ($52,125), social media strategist ($58,063), and social media analyst ($67,357) are three career options with the highest average salaries in the US in 2024.

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay. You can find him on Twitter, Instagram & Facebook.

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