Article & News

Category: Guide

what is an api
Guide
What is an API? Types of API and How does It Work?

APIs are currently utilized for interaction not just between external systems or, for example, developing extensions/add-ons for any service/CMS, but also between big logical blocks

Marketing Analytics
Guide
Marketing Analytics: The What, Why, And How

Marketing analytics is the practice of measuring, managing, and analyzing marketing performance to optimize marketing campaigns and improve ROI. In other words, it’s a way

What are Pillar Pages
Guide
What are Pillar Pages And How to Create Them

A pillar page is a long-form piece of content (usually 2,000+ words) that covers a specific topic in-depth. It’s designed to be a comprehensive resource

What B2B Content Marketers Need
Guide
What B2B Content Marketers Need in 2023

The landscape of content marketing is always changing. What worked last year may not work this year, and what works this year may not work