Instapage Review 2024: Is It Best Landing Page Builder? (Features, Pricing, Pros & Cons)

Instapage – Best Features

1. Reporting, Testing, & Tracking:

After publishing a landing page, you may begin to track its performance.

One method is to utilize the built-in heatmap tool to determine what your visitors have done when viewing your sites, such as where they have clicked or how far they have scrolled.

If your landing page isn’t producing as many leads as you had intended, the heatmap may indicate any possible difficulties, such as buttons that visitors don’t recognize as buttons or forms that are too far down the page, beyond where the majority of your audience is browsing.

In addition to heatmaps, you can see your pages’ conversion rates and other analytics data to track their success.

Integrating with Google Analytics provides further information into the performance of your web pages.

Additionally, Instapage allows you to conduct A/B testing on your landing pages to help you increase conversions.

Using the controls, you may duplicate a landing page and then make modifications, such as modifying the call to action to the copy.

Instapage will then display several versions of your page to visitors to see which version works best.

2. Integrations:

Your Instapage landing pages may be linked with a variety of third-party applications, such as analytics tools, email marketing platforms, and webinar providers.

If you want to market items with Instapage, you can link your landing pages to a Shopify or PayPal e-commerce shop to accept online payments.

3. Mobile-friendly page designs:

If the concept of presenting slightly different versions of your landing pages based on whether your visitors are using a mobile device or a desktop computer appeals to you, Instapage has this feature.

However, it is not possible to generate two distinct copies of a page. Instead, you may simply conceal parts you don’t want mobile consumers to see.

The Instapage page builder is outstanding. Not only is the interface simple to use, but it also provides a great deal of flexibility when it comes to arranging objects, as well as support if you want to perfectly align page components.

It’s frustrating that there are no pre-built pieces or widgets, but you may construct and store the majority of them for reuse.

4. Landing page widgets:

Using the Instapage widgets, you can rapidly include a variety of features in your landing page designs.

Simply click on one of the widget icons in the sidebar menu of the Instapage editor to drop it into the canvas.

You can then relocate it on the page and begin customizing its look and content. You may also describe the action associated with a widget, such as what occurs when a button is clicked.

While there are some helpful choices, Instapage’s widget selection is likely its weakest feature, particularly when compared to WordPress page builders like Divi Builder and Elementor.

With a contemporary page builder plugin for WordPress, such as Beaver Builder or Thrive, Content Builder, you can add sliders, testimonials, price tables, and many other elements to your pages.

Using Instapage, you may construct your own price tables or testimonial panels, for example, by mixing the text, image, and headlines widgets, but it’s not as handy as being able to add a pre-made widget with a specific function.

To save you time, the page templates include pre-built price tables and other features, but adding them to your sites is not as simple as having access to widgets that you can drag and drop into your pages.

Thankfully, the previously mentioned Instablock function allows you to construct an element, such as a price table or call-to-action, then store it for future usage on any page.

5. Instablocks:

If you want to create many landing pages, either for yourself or your clients, you may enjoy Instapage’s time-saving function.

This feature is known as Instablocks, and it allows you to create a library of blocks, or reusable assets, that you can place into any of your landing pages.

For instance, you might design a custom testimonials block including good client comments and then save it as an Instablock.

Then, if you need to put testimonials on a landing page, you can instantly add this Instablock to the page.

Other possibilities for Instablocks might include the creation of page headers, footers, calls-to-action, and anything else that can be created using Instapage and used on numerous pages.

In addition, Instapage includes an assortment of Instablock layouts that you may use as starting points for your own materials.

Yes, it is possible to edit an Instablock in the library and have those changes instantly applied to all instances of that block on your published pages.

To utilize the Global Blocks capability, however, an upgrade to the more costly Enterprise version of Instapage is required.

6. Customization Options:

Through the UI of the Instapage page builder, you can effortlessly modify the pieces that comprise your pages. When you choose an item on the page, its options and an edit button are shown.

Clicking the edit button shows the item’s properties in the side panel, where you may make a variety of modifications that are not visible on the floating toolbar.

If you have more stringent design requirements for your landing page, you may apply custom CSS to the page components to better manage their look.

You may also add custom JavaScript to your landing pages to offer more features.

7. Drag-and-drop editor:

Whether you begin with a blank canvas or one of the templates, the Instapage editor provides you the flexibility to create a unique landing page.

In fact, flexibility is arguably the best word to use when characterizing the landing page editor on Instapage.

In contrast to even the most sophisticated WordPress page builders, the Instapage page builder allows you to arrange page components wherever.

Instead of being limited to a grid layout or column and row-based structure, you’re free to place page elements wherever on the canvas, even on top of one another.

Absolute creative freedom and the absence of any restraints may be overpowering.

As a result, Instapage shows useful markers and grids as you move objects about the page, allowing you to easily align page elements if desired.

As you move an element across the page builder, the distance between that part and the other page content is presented, making it easier for perfectionists to place their page components.

In addition, when you drag and drop things about the page, they are gently aligned with the underlying grid structure.

Although you are allowed to disregard this grid and other indications, it’s helpful to have direction when organizing page items.

You may preview your landing page in a new browser tab at any time while working in the page builder by clicking the preview button. 

8. Templates:

Instapage’s marketing materials indicate that there are more than 200 templates to pick from, but when I browsed the library, there seemed to be less than 80.

Some of the templates, such as the thank you page templates, were not comprehensive landing page possibilities, so don’t allow the number of more than 200 templates to influence your selection unnecessarily.

As you can see from the landing page collection, the templates you do have access to are of very good quality and serve a variety of purposes.

Using the filters, you may easily locate the sort of landing page template you need when creating a new page.

However, given the landing page editor is one of Instapage’s primary selling features, you are not constrained to utilize the templates in their default configuration or even to use a template at all.