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ClickFunnels vs Instapage 2024: Which Landing Page Builder Is Better?

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When it comes to building a website and creating effective marketing campaigns, two of the most popular tools available are ClickFunnels and Instapage.

Both offer comprehensive solutions for designing, hosting, and managing websites, as well as setting up sophisticated advertising campaigns.

However, each has distinct advantages that may make them more suitable for different types of businesses.

In this article, we’ll explore the similarities and differences between ClickFunnels and Instapage to help you decide which is right for your business needs.

Bottom Line Upfront: ClickFunnels Vs Instapage

ClickFunnels is a superb funnel builder on the market, and it is superior to Instapage in terms of its features & advantages, simplicity of use, SEO, and many other aspects. In minutes, you can develop impressive sales funnels that turn visitors into leads and finally customers.

About ClickFunnels

ClickFunnels was created so that entrepreneurs who aren’t engineers and don’t know how to code can quickly and simply develop attractive sites inside a sales funnel to help them expand their online company.

Start using ClickFunnels with a 14-day free trial!

ClickFunnels vs Instapage – Customer Support

This essay was written at a time when the ClickFunnels Facebook group had almost 200,000 members and was quickly expanding.

Since I’m not a member, I can’t witness the quality of the postings or how helpful the members are to one another, but it’s fair to say that the group is rather busy.

Clickfunnels Customer Support

Regarding official support, it seems that email assistance is available Monday through Friday, 9 a.m. to 5 p.m. (EST).

Instapage does not have a large Facebook group, but there is a “community” forum on its website where you may ask questions.

The “community” seems to consist only of their staff members and those who inquire openly. Therefore, it is more of a “public support ticket system” than a community.

If you want to communicate with them privately, you can always submit a private support ticket.

They also claim to provide Live Chat help, but I was unable to locate a button or link to access it (even though it’s not the weekend, so it may have been discontinued).

Additionally, IP indicates that its customer service staff is accessible Monday through Friday but does not provide hours or time zones.

ClickFunnels vs Instapage – Integrations

Instapage interfaces with a vast array of products and services.

Instapage- Integrations

Regarding ClickFunnels, this was the only public website I could find showing its integrations; however, it was last updated in December 2016, so a great deal may have changed since then.

However, it seems that Instapage natively supports more integrations. However, both systems feature Zapier, allowing you to connect to over a thousand different applications, tools, and services.

ClickFunnels vs Instapage- Heatmaps, Reports & Graphs

IP is superior to CF, not just in terms of A/B testing capabilities but also in terms of reporting.


IP is directly integrated with major advertising networks like Facebook Ads and Google Ads. This would be a crucial feature that ClickFunnels lacks.

In addition, you get performance and cost graphs that depict statistics such as raw traffic and conversion figures, conversion rates, and cost per conversion (if the traffic source is linked).

You may also get a visual comparison of this data displayed on a separate chart for each version of your split test. Additionally, you may filter statistics to display just unique visitors or all visitors.

IP also gives heatmaps, a very useful function. This feature is offered by several third-party programs, including Crazy Egg, Hotjar, and Lucky Orange.

These technologies might be rather costly, particularly if you have a lot of visitors. Heatmaps can be a terrific source of inspiration for split-testing concepts; thus, having this capability incorporated into IP is a godsend.

Using Instapage, you can accomplish everything in one location.

ClickFunnels vs Instapage – Analytics & Split Testing

One variant of each step may be split-tested against a control version, for a total of two variations for each step. You may opt to divide traffic equally or in any desired proportion across the variants.

CF thinks you will use its many connectors (such as Google Analyses) for sophisticated analytics. Hence its dashboard gives minimal (yet valuable) data about statistics and analytics.

Page visits, the number of leads/sales, etc., as well as conversion rates. A large number of CF users, particularly those who rely on third-party analytics tools, believe this to be adequate.

In contrast, Instapage is far more comprehensive in terms of statistics and split testing. I was able to generate eight variations of my current page for split testing inside the editor.

I produced eight and did not encounter any restrictions. Thus, it looks like you may build more.

I am unsure whether there is a strict restriction on the amount of A/B testing variants. I attempted to find this in their support center but was unable.

In any event, the bulk of users will only be running two to three variants concurrently, therefore I believe that eight variations are sufficient for the vast majority of customers.

As can be seen in the table above, IP delivers more information on A/B testing than CF’s basic approach.

In addition to raw figures and conversion rates, you may also see the percent improvement over the control variation, the cost per visitor, and the cost per lead/sale (need to connect to an advertising platform for that).

The ability to identify the traffic share for each variant inside the analytics reports is a tiny issue that isn’t really harmful, but I found it to be rather irritating.

This made no sense to me since I believe it would make more sense to enable me to do so inside the editor.

The analytics area, in my opinion, should be kept just for seeing data and engaging with/filtering various reports, but not for changing such crucial settings.

Regardless, I could have simply deleted this section, but I thought the location of the function to be really odd, so I felt compelled to remark on it.

ClickFunnels vs Instapage – Page Builder

Therefore, let’s begin with the Instapage builder. When you choose “Create New Page” from the dashboard, you are offered three options.

However, it is exclusive to their corporate subscriptions. The “Upload” option enables you to upload an Instapage lander that was previously downloaded or exported.

Lastly, the regular page is the Instapage functionality with no additional features. After selecting “standard,” I was prompted to pick a page template or begin from scratch (blank page).

They cover a wide variety of diverse use scenarios and provide an excellent jumping-off place for your creativity. This is useful if you do not yet have a clear vision of how you want your website to appear.

I immediately saw that I could grab and reposition any piece on the page as I wished. The components are not “confined” inside columns.

I am able to freely reposition them and even stack them. However, this may seem like a feature that every page builder should have, but many builders, including ClickFunnels, lack it.

In Instapages, the initial construction block is known as the “Instablock.” After creating a section, you may add any of the available items to it by clicking a button and then dragging that piece to the desired location.

The technique of “dragging about” is very fluid and sensitive.

It is now time to use the ClickFunnels builder. When you select to construct a new funnel using CF, you will be offered the aforementioned options.

The “Classic Funnel Builder” is, as its name implies, their fundamental builder. It prompts you to choose one of three funnel objectives: Collect Emails, Sell Products, or Host a Webinar.

It then asks you a few questions before starting the funnel-building process.

As indicated before, CF is “funnel-focused,” meaning that every “funnel” you design is often a succession of pages, as opposed to a single page with Instapage.

Using the “Cookbook” is the second and most intriguing method for creating funnels.

The cookbook provides a range of “funnel recipes,” which are essential “done-for-you” funnels that you can purchase (or get for free) and customize to your specifications.

These funnels are often designed for a particular purpose and may be “copied” to your account with a single click. I picked the cookbook method and the “Lead Magnet” funnel to test their building.

As you can see below, the “recipe” was copied to my account and consisted of two steps: the lead capture page with opt-in forms and the “thank you” page.

Once within the editor, it is immediately apparent that it is not as smooth as Instapage’s. To add content to your page, you must first create a “section” followed by “rows.”

In comparison to Instapage, the page’s structure is often more strict.

Elements cannot be freely moved; they must be placed and secured into sections, rows, and columns.

To relocate any element, you would have to adjust the structure of these “building blocks,” which is less intuitive than Instapage’s.

“Fluidity” may sound like a posh word, but when creating large-scale landers and funnels, speed is crucial, and “fluidity” lets you do tasks much more quickly. The IP builder is far more intuitive.

However, there is a crucial question to ask: Do you REQUIRE this degree of flexibility? In a vast majority of instances, I believe your response will be negative.

If you do not want this amount of flexibility and do not need to construct hundreds or thousands of landers, then CF would be a suitable choice.

Clickfunnels vs Instapage: Pros & Cons

Here are some of the pros & cons.

Instapage Pros and Cons

Instapage Pros

Although Instapage is a standalone landing page solution, it interfaces with a vast array of email marketing and CRM platforms to help you build a comprehensive sales funnel.

Instapage supports publishing to WordPress using its WordPress plugin, making it simple to integrate your landing page with your WordPress site.

With Instapage’s built-in A/B testing tools and thorough conversion and performance stats, you can improve your landing page over time and enhance the return on ad spend for your campaign.

Adding your own JavaScript, HTML, and CSS to your landing pages is straightforward, allowing you to further personalize the Instapage designs.

Since Instapage includes more than 100 landing page templates and ThemeForest and other marketplaces provide many more, you will always have templates for building and testing new pages.

With a simple drag-and-drop interface, Instapage features one of the greatest landing page builders of any software in its category. Adding and editing page components is a straightforward procedure, allowing you to build a landing page in minutes.

Instapage Cons

Since Instapage is primarily landing page software, maintaining a sales funnel is a difficult process involving several tools and connectors.

ClickFunnels Pros and Cons

ClickFunnels Pros

There is far less need to purchase numerous SaaS tools to handle your funnel and campaign since you can do practically anything inside ClickFunnels.

Using Twilio, you can send SMS messages from ClickFunnels to your list of members to increase your response rate.

It is simple to construct an email marketing sequence for your sales funnel. Since everything is managed inside a single application, Aweber, MailChimp, and other autoresponder services are unnecessary.

ClickFunnels might not offer the most potent landing page builder, but its page builder is really intuitive. The drag-and-drop interface allows the addition of headlines, videos, and other items to a landing page easy, painless, and code-free.

ClickFunnels handles almost all aspects of the sales funnel process, so you won’t need to utilize several tools. Email marketing is managed internally, and connections with the majority of payment processors simplify transaction processing.

ClickFunnels Cons

ClickFunnels includes a basic landing page builder that is perfect for novices and those with minimal HTML and CSS knowledge, but advanced designers may need more flexibility.

Since every component of your funnel is hosted by ClickFunnels, there is a minimal chance that hosting or accessibility difficulties may impact your campaign.

ClickFunnel is an all-encompassing tool that controls almost every area of your sales funnel, but it does not stand out in any one category.

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Conclusion: ClickFunnels vs Instapage 2024

Ultimately, the choice between ClickFunnels and Instapage comes down to the specific needs of your business.

If you require an easy-to-use website builder with a wide selection of templates, as well as powerful sales funnel tools, then ClickFunnels is likely the better option.

However, if you’re looking for a platform that specializes in creating high-converting landing pages quickly and easily, then Instapage may be the right choice for you.

Whichever platform you choose, both offer comprehensive solutions for building effective websites and running successful marketing campaigns.

With careful research and consideration, you can make an informed decision on which tool is best suited to your business needs. 

By understanding the similarities and differences between ClickFunnels and Instapage, you can make an informed decision on which platform is the best fit for your unique business needs.

Both offer powerful tools that enable users to create attractive websites and design sophisticated campaigns with ease.

Whether you choose ClickFunnels or Instapage, each offers a comprehensive solution for building effective websites and running successful marketing campaigns.

With careful research and consideration of your business objectives, you can make an educated choice and establish a foundation for success.

Diksha Dutt

A graduate of the IIMC, Diksha enjoys talking about self-growth and online learning platforms. Diksha has a passion for education and entrepreneurship, and she has been involved in both fields for over a decade. She aims to help others make more informed decisions about the best online resources, courses, and education platforms. She writes about online learning platforms and online courses on, where she reviews and recommends the best resources for different skill levels and goals. When Diksha is not working, she enjoys reading books, playing chess, and traveling with her husband and two kids. You can follow her on LinkedIn and FaceBook.

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