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Instapage Review 2024: Is It Best Landing Page Builder? (Features, Pricing, Pros & Cons)

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Instapage Review


For top-notch landing page creation, Instapage is your go-to. It boosts ad click-through rates and ROI by providing tailored ad-to-page experiences at scale. Instapage lets marketers quickly create, optimize, and customize landing pages with its all-in-one platform. Trusted worldwide, Instapage has created over 2 million landing pages with an average conversion rate of 16%.

Out of 10


  • Drag and drop page builder
  • 200+ customizable templates
  • Detailed attribution data
  • Editability of your page’s mobile version
  • Simple A/B testing
  • Collaboration features for teams


  • The widget list is quite limited.
  • Advanced features only available with costlier plans


Price: $ 199

Instapage is a powerful web-based platform designed to help businesses of all sizes create landing pages that are optimized for conversions.

It offers an easy-to-use drag-and-drop editor, along with a suite of advanced features that allow users to customize their pages in any way they wish.

The Instapage Review will provide an overview of the company, its products, and services as well as a comprehensive analysis of its features, pricing plans, customer support options, and more.

Instapage Review 2024: What Is Instapage?

Instapage is an all-in-one landing page platform that helps businesses create optimized, conversion-focused pages quickly and easily.

Its intuitive drag & drop editor allows users to customize their pages with images, text, colors, and more in just a few clicks.

Instapage Review

Additionally, Instapage has powerful analytics and provides insights about the performance of each page. That way, businesses can optimize their content for better conversions.

Other features include A/B testing tools, popups and exit intent forms, custom domains, SSL certificates, heatmaps to track user behavior on the page, and real-time editing capabilities for collaborating with team members in real-time across multiple devices.

The platform also offers built-in integrations with popular marketing services such as Google Ads, MailChimp, HubSpot, and more. 

Instapage offers a wide range of features for creating high-performance landing pages.

Its drag & drop editor makes it easy to customize any page with images, text, colors, and more without any coding knowledge.

The platform also provides analytics tools that allow users to track visits, conversions, and other metrics in real time.

Additionally, businesses can use A/B testing tools to optimize their pages for maximum conversion rates.

Other features include exit intent forms, popups, and custom domains with SSL certificates as well as support for popular marketing services such as Google Ads, MailChimp, and HubSpot.

Instapage – Best Features

1. Reporting, Testing, & Tracking:

After publishing a landing page, you may begin to track its performance.

One method is to utilize the built-in heatmap tool to determine what your visitors have done when viewing your sites, such as where they have clicked or how far they have scrolled.


If your landing page isn’t producing as many leads as you had intended, the heatmap may indicate any possible difficulties, such as buttons that visitors don’t recognize as buttons or forms that are too far down the page, beyond where the majority of your audience is browsing.

In addition to heatmaps, you can see your pages’ conversion rates and other analytics data to track their success.

Integrating with Google Analytics provides further information into the performance of your web pages.

Additionally, Instapage allows you to conduct A/B testing on your landing pages to help you increase conversions.

Using the controls, you may duplicate a landing page and then make modifications, such as modifying the call to action to the copy.

Instapage will then display several versions of your page to visitors to see which version works best.

2. Integrations:

Your Instapage landing pages may be linked with a variety of third-party applications, such as analytics tools, email marketing platforms, and webinar providers.

Instapage- Integrations

If you want to market items with Instapage, you can link your landing pages to a Shopify or PayPal e-commerce shop to accept online payments.

3. Mobile-friendly page designs:

If the concept of presenting slightly different versions of your landing pages based on whether your visitors are using a mobile device or a desktop computer appeals to you, Instapage has this feature.

However, it is not possible to generate two distinct copies of a page. Instead, you may simply conceal parts you don’t want mobile consumers to see.

The Instapage page builder is outstanding. Not only is the interface simple to use, but it also provides a great deal of flexibility when it comes to arranging objects, as well as support if you want to perfectly align page components.

It’s frustrating that there are no pre-built pieces or widgets, but you may construct and store the majority of them for reuse.

4. Landing page widgets:

Using the Instapage widgets, you can rapidly include a variety of features in your landing page designs.

Simply click on one of the widget icons in the sidebar menu of the Instapage editor to drop it into the canvas.

You can then relocate it on the page and begin customizing its look and content. You may also describe the action associated with a widget, such as what occurs when a button is clicked.

While there are some helpful choices, Instapage’s widget selection is likely its weakest feature, particularly when compared to WordPress page builders like Divi Builder and Elementor.

With a contemporary page builder plugin for WordPress, such as Beaver Builder or Thrive, Content Builder, you can add sliders, testimonials, price tables, and many other elements to your pages.

Using Instapage, you may construct your own price tables or testimonial panels, for example, by mixing the text, image, and headlines widgets, but it’s not as handy as being able to add a pre-made widget with a specific function.

To save you time, the page templates include pre-built price tables and other features, but adding them to your sites is not as simple as having access to widgets that you can drag and drop into your pages.

Thankfully, the previously mentioned Instablock function allows you to construct an element, such as a price table or call-to-action, then store it for future usage on any page.

5. Instablocks:

If you want to create many landing pages, either for yourself or your clients, you may enjoy Instapage’s time-saving function.

This feature is known as Instablocks, and it allows you to create a library of blocks, or reusable assets, that you can place into any of your landing pages.

Instablocks- instapage

For instance, you might design a custom testimonials block including good client comments and then save it as an Instablock.

Then, if you need to put testimonials on a landing page, you can instantly add this Instablock to the page.

Other possibilities for Instablocks might include the creation of page headers, footers, calls-to-action, and anything else that can be created using Instapage and used on numerous pages.

In addition, Instapage includes an assortment of Instablock layouts that you may use as starting points for your own materials.

Yes, it is possible to edit an Instablock in the library and have those changes instantly applied to all instances of that block on your published pages.

To utilize the Global Blocks capability, however, an upgrade to the more costly Enterprise version of Instapage is required.

6. Customization Options:

Through the UI of the Instapage page builder, you can effortlessly modify the pieces that comprise your pages. When you choose an item on the page, its options and an edit button are shown.

Customizable layouts

Clicking the edit button shows the item’s properties in the side panel, where you may make a variety of modifications that are not visible on the floating toolbar.

If you have more stringent design requirements for your landing page, you may apply custom CSS to the page components to better manage their look.

You may also add custom JavaScript to your landing pages to offer more features.

7. Drag-and-drop editor:

Whether you begin with a blank canvas or one of the templates, the Instapage editor provides you the flexibility to create a unique landing page.

In fact, flexibility is arguably the best word to use when characterizing the landing page editor on Instapage.

In contrast to even the most sophisticated WordPress page builders, the Instapage page builder allows you to arrange page components wherever.

Instead of being limited to a grid layout or column and row-based structure, you’re free to place page elements wherever on the canvas, even on top of one another.

Absolute creative freedom and the absence of any restraints may be overpowering.

As a result, Instapage shows useful markers and grids as you move objects about the page, allowing you to easily align page elements if desired.

As you move an element across the page builder, the distance between that part and the other page content is presented, making it easier for perfectionists to place their page components.

In addition, when you drag and drop things about the page, they are gently aligned with the underlying grid structure.

Although you are allowed to disregard this grid and other indications, it’s helpful to have direction when organizing page items.

You may preview your landing page in a new browser tab at any time while working in the page builder by clicking the preview button. 

8. Templates:

Instapage’s marketing materials indicate that there are more than 200 templates to pick from, but when I browsed the library, there seemed to be less than 80.

Some of the templates, such as the thank you page templates, were not comprehensive landing page possibilities, so don’t allow the number of more than 200 templates to influence your selection unnecessarily.

Instapage- Templates

As you can see from the landing page collection, the templates you do have access to are of very good quality and serve a variety of purposes.

Using the filters, you may easily locate the sort of landing page template you need when creating a new page.

However, given the landing page editor is one of Instapage’s primary selling features, you are not constrained to utilize the templates in their default configuration or even to use a template at all.

Instapage Pricing: How Much Does It Cost?

Instapage Pricing

Create Plan

For $79 per month, the Create plan lets you build pixel-perfect, responsive pages without a developer.

It includes a drag-and-drop builder, reusable page blocks, real-time collaboration, triggered popups, AI content, mobile responsiveness, and unlimited conversions, supporting up to 15,000 unique monthly visitors.

Optimize Plan

Recommended for optimizing conversions, the Optimize plan is $159 per month and supports 30,000 unique monthly visitors.

It includes all Create features plus server-side A/B testing, hypothesis setting, traffic splitting, scheduling, multi-step forms, dynamic text replacement, and unlimited conversions.

Convert Plan

The Convert plan is custom-priced and designed for scaling landing page production.

It includes all Optimize features plus an enterprise-ready platform, global blocks, heatmaps, audit logs, direct lead bypass, CSM and professional services, and unlimited conversions

Instapage Pros and Cons

Here are some of the pros & cons of Instapage.

Instapage Pros

  • Editability of your page’s mobile version
  • Hosted asset distribution for simple lead magnets
  • a multitude of integrations with prominent email marketing services
  • Integrated conversion objectives and analytics
  • Simple A/B testing
  • Numerous templates, most of which are attractive.
  • True drag-and-drop builder that does not impose limitations.

Instapage Cons

  • The widget list is quite limited. For example, it would be useful to have a price table widget.
  • Not included in the lowest package is A/B testing. This makes Instapage more cost-effective.
  • The features are excellent, but they are not inexpensive. The fee is prohibitive to casual consumers.


❓ Can I try Instapage before purchasing?

Instapage often offers a free trial or demo for potential users to explore the platform's capabilities. Check their website for current trial offers.

👀Does Instapage support mobile responsiveness?

Absolutely, all landing pages created with Instapage are mobile responsive, ensuring a seamless experience across all devices.

👉What kind of customer support does Instapage offer?

Instapage offers various levels of support depending on the plan. Higher-tier plans like Convert include dedicated customer success management and professional services.

🤔Can I perform A/B testing with Instapage?

Yes, A/B testing is available in the Optimize and Convert plans, allowing you to test different page elements and improve your conversion rates based on data-driven insights.

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Conclusion: Instapage Review 2024

In conclusion, Instapage provides an all-in-one landing page platform that enables businesses of all sizes to create highly optimized, conversion-focused pages quickly and easily.

The intuitive drag & drop editor allows users to customize their pages with images, text, colors, and more in just a few clicks.

Additionally, the platform has powerful analytics and A/B testing tools as well as support for popular marketing services such as Google Ads, MailChimp, and HubSpot.

Diksha Dutt

A graduate of the IIMC, Diksha enjoys talking about self-growth and online learning platforms. Diksha has a passion for education and entrepreneurship, and she has been involved in both fields for over a decade. She aims to help others make more informed decisions about the best online resources, courses, and education platforms. She writes about online learning platforms and online courses on, where she reviews and recommends the best resources for different skill levels and goals. When Diksha is not working, she enjoys reading books, playing chess, and traveling with her husband and two kids. You can follow her on LinkedIn and FaceBook.

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